Experienced Copywriter and Corporate Communications Specialist
Resume:
Lindsay A. Goldberg
Coral Springs, FL 33065
***************@*********.***
Detail-oriented communications professional with strong written and oral skills. Able to create attention-grabbing copy that conveys interest and value for both clients and end users. Experience with print, web, magazine writing, and marketing collateral.
Experience
Bluegreen Corporation Boca Raton, FL
April 2007 – October 2008 Corporate Communications Specialist
• Experience in the planning and implementation of internal and external communications for both divisions of a top vacation ownership, residential real estate and golf community company
• Wrote print and web news bulletins, weekly web newsletter, press releases and tri-annual associate magazine, Views; articles for outside publications; managed advertising commitments for GolfWeek and World Golf Village
• Organized Town Hall meetings, production of toolkits and associate satisfaction survey process
• Main contact for all written hurricane/tropical storm updates as well as associate hotline; member of Business Continuity First Response Team
Achievements
• Created and maintained all content and graphics for intranet portal’s homepage, corporate communications, About Bluegreen and news pages on SharePoint
• Designed visual communication program displayed on large plasma screens
• Author of Silver ARDA award, 2008
April 2006 – April 2007 Copywriter
• Researched, interviewed and wrote resort and destination articles for company’s vacation ownership magazine, Colorful Places; distributed to owners three times a year
• Wrote various forms of marketing collateral copy: brochures, letters, and web and print ads advertising vacation ownership opportunities and experiences
• Originated names and explanations of resort properties and on-site restaurants
• Created internal language/writing guide; proofread all vacation ownership collateral for spelling, grammar, factual errors
Achievements
• Associate of the Month, ARDA Awards Nominations Team, October 2006
• Author of seven Silver ARDA awards, 2007
• Promoted to Corporate Communications Specialist, April 2007
On Rite Company, Inc. Ft. Lauderdale, FL
April 2005 – April 2006 Marketing Assistant
• Responsible for copy and layout design for web sites, brochures, newsletters, ads, flyers, and corporate letters within the wholesale hair replacement and hair extension industry
• Pioneered proofing committee; accountable for final grammatical, spelling and layout changes made on all documents
• Created PowerPoint presentations for quarterly Town Hall meetings, sales meetings and annual industry conference
• Facilitated marketing programs to brand company’s two divisions, Gemtress and Ultratress. Involved in the creative development of naming new hair systems, product lines and advertising campaigns.
Achievements
• Piloted Ultratress ad campaign idea; 20,000 over-sized postcards distributed to salons across the country
Worldata Boca Raton, FL
Sept. 2004 - April 2005 List Manager
• Cultivated interactive media plans used for testing and evaluating email and postal lists
• Researched target markets for broker’s clients in various fields including technology, human resources, gaming, finance, newsletters and magazines
• Recommended and provided counts off of a count system based on selects such as employee size, gender, job title and geography
KCom Media Gainesville, FL
Dec. 2003 – May 2004 Creative Administrator
Aug. 2003 - Dec. 2003 Intern, Copy/Production Manager
• Wrote and recorded several local radio and television commercials
• Developed both strategic and creative elements of campaigns; objectives, timelines, media buys, copywriting, press releases and event planning
Computer Skills
• Mac and PC friendly
• Proficient in Word, Excel, PowerPoint, SharePoint, Photoshop and Dreamweaver
Education
University of Florida Gainesville, FL
Bachelor of Science, Advertising 2004
Minor in Education
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