Sales Manager

CHRISTOPHER R. REIFF

**** **** ****** ***** • Sioux Falls, SD 57103 • 402-***-**** • (***********@*****.***)

SEASONED FACILITY MANAGER: WHOLESALE & RETAIL IM OEM SALES MANUFACTURING

Multi-talented sales leader with over 10 years of success in the architectural, IM, OEM and manufacturing sectors. Exceeded individual store and corporate goals by applying business strategy and management expertise to both current and prospective customers and markets. Unique ability to leverage business acumen and strong technical and product knowledge, identifying new markets, next generation technologies and products to deliver profitable solutions.

Successfully expanded wholesale operations, revenue and profit objectives. Actively identified and sourced various suppliers while expanding profitable wholesale product lines and service areas. Worked with cross functional teams to support wholesale customers in upgrading existing product offerings or re-engineering an existing manufacturing footprint.

Results-driven and top-performing professional offers success in building and managing teams, developing markets, heading product development initiatives while delivering on corporate plans and objectives. Adept at forming and leading teams around defined goals and objectives. A leader who drives positive change, motivates team members, and executes plans to deliver objectives.

Strong technical and business qualifications with an impressive track record in business unit development, product management, and manufacturing methods. Proven ability to successfully analyze an organization’s critical business requirements, identify potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving product and customer service offerings.

Business development expert with direct experience in discovery, creation and commercialization of new product and business opportunities. Track record of success in negotiations and creating partnerships to accelerate profitable business results. Provide dynamic experience in both large corporations and small business ventures.

CORE COMPETENCIES

• Building Customer Loyalty ● Assembling a Successful Team

• Positive Working Relationships ● Strong Sales Ability

• Strong Communication Skills ● Adaptability

• Managing Employee Performance ● Integrity

• Results Orientation ● Driven, Success-Oriented

PROFESSIONAL PERFORMANCE

• Successfully launched two new commercial/OEM product lines contributing over $4 million of growth.

• Streamlined over 50 product and process ideas into five defined and actionable activities, organized into a formal reporting process to identify key deliverables, timelines and accountability.

• Successful in creating and managing an internal business group responsible for handling over 40 key customer orders per day, servicing existing business and prospecting for new opportunities.

• Identified and implemented $10k in annualized cost reductions through formal continuous improvement projects for both sales and production teams.

• Instrumental in driving company’s vision of 15% product and sales growth initiatives year over year.

• Successfully generated and managed six-week employee training for five different employee classifications.

PROFESSIONAL TRACK

Sherwin Williams Product Finishes Sioux Falls, SD

Facility (Sales) Manager January 2007 to December 2011

$6 million+ facility servicing five state region for Heavy Equipment (IM), Wind Energy, Agriculture, Kitchen Cabinetry, Wood Building Products, Metal Fabrication, Powder Coating, and other Original Equipment Manufacturers (OEM’s) coating needs. Coating technologies leveraged include UV curing topcoats, multiple stage urethanes, catalyzed epoxies, air-dry alkyds, zinc-rich primers, tank linings, floor coatings, intumescents, waterborne enamels, low VOC products, various powder coating chemistries and military specified coatings. All coatings are custom manufactured to meet customer specifications. Annual production volume of 185,000+ gallons.

Lead Sherwin William’s business development, current and new product strategies and customer base.

This position supervised seven skilled full-time production and customer service staff in addition to four sales and service professionals. Responsible for selling, servicing, and growing over 50 direct accounts each with sales volumes from $50k to $1.5 million. Duties performed include lean production planning, employee scheduling, product ordering, quality control, conducting safety meetings, internal auditing, continuous training, local HR responsibilities, prospecting leads, making sales calls, holding sales meetings, riding along with reps in the field, approving expenses, auditing call reports, and organizing customer events / presentations.

• Demonstrated improvement of critical P&L components, such as sales, margins, and expenses.

• Proven successful experience managing staff, including recruiting and hiring, scheduling, training, delegating work assignments, setting stretch goals and evaluating work performance.

• Ability to run and operate as independent business while abiding by corporate rules and policies.

• Demonstrated leadership qualities, including the ability to influence, prioritize, make decisions and take charge of complex activities.

• Track record of success in conducting outside sales calls independently and with national cross-functional teams to sell, service and support new and prospective customers.

• Aggressively negotiated contracts and agreements with outside vendors for raw materials and services resulting in year over year profit improvement and increased margins for assigned territories.

• Consistently delivered accurate bi-annual inventories with variances of less than 1% as a percentage of sales.

• Achieved excellent external yearly audit scores in the areas of financial reporting, costing, inventory turns, on-time deliverables, man hours per batch and overall facility operations / best practices.

Omaha, NE

Market Manager March 2006 - December 2006

$1 million+ location that services the northwest Omaha retail paint market with a customer mix of 70% commercial painters and 30% “Do It Yourself” (DIY) business. The majority of the commercial business came from the new residential and property management market segments.

Successfully trained and developed a new store staff and paint market.

• Actively identified and closed sales opportunities for newly opened retail store.

• Grew Sales Volume from $850k to $1million.

Lincoln, NE

Market Manager October 2003 - March 2006

$1 million+ location that services the southwest Lincoln retail paint market with a customer mix of 60% commercial painters and 40% “Do It Yourself” (DIY) business. The majority of the commercial business came from the residential repaint, light IM, and property management market segments.

Identified and closed large property management market opportunity account. Facilitated all stocking, service, and on-time delivery for an apartment complex repaint of 500+ units resulting in $100k of additional revenue.

• Exceeded store sales and profit goals in 2004 and 2005.

• Grew Sales Volume from $900k to $1.2 million.

Papillion, NE

Assistant Manager February 2002 - October 2003

$1.4 million+ location servicing the western Omaha retail paint market with a customer mix of 80% commercial painters and 20% “Do It Yourself” (DIY). The majority of the commercial business came from the commercial and industrial market segments including the military and engineering firms.

Worked closely with the manager and Offutt Air force Base in meeting military specifications and arranging all logistics and billing procedures. The business accounted for $500k in additional sales of industrial military coatings.

• Training store for 5 management trainees in the Omaha market.

• Exceeded store sales and profit goals in 2002 and 2003.

• Grew Sales Volume from $923k to $1.4 million.

Council Bluffs, IA

Assistant Manager August 2001 - February 2002

$900k location servicing the Council Bluffs retail paint market with a customer mix of 70% commercial painters and 30% “Do It Yourself” (DIY). The majority of the commercial business comes from the residential repaint, property management, IM (riverboat casino’s) and bridge & highway market segments.

• Worked on large bridge and highway product with the state of Iowa, resulting in additional revenue of $200k.

ACADEMIC CREDENTIALS

Masters of Business Administration, University of Sioux Falls, July 2010

Bachelor of Science in Business Management, Northwest Missouri State University, May 2001

ACHIEVEMENTS

December 2011 On Track for Marq of Excellence Award – Presidents Club Level

January 2010 Marq of Excellence Award – Presidents Club Level

January 2009 Marq of Excellence Award – Leaders Club Level

January 2008 Marq of Excellence Award – Masters Club Level

January 2004 Spectrum of Excellence Award, Leaders Club Level

January 2003 Spectrum of Excellence Award, Presidents Club Level

January 2002 Spectrum of Excellence Award, Presidents Club Level

ADDITIONAL SKILLS

Windows 7

Lotus Notes

Microsoft Office – Word/Excel

Linex Based - Point of Sale Systems

Production/COGS/Order Planning tools – similar to Excel

Market Analysis Tools

Internet Search Engines

REFERENCES AVAILABLE UPON REQUEST

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