Sales and Marketing Manager Consumer Products
Resume:
RESUME
Larry M. Kiewit
Kansas City, Missouri 64118
Mission Statement:
I am seeking a challenging position in sales and marketing management that will use my experience with a growth oriented company.
Experience:
Sales Solutions Employment: 2007
Kansas City, Missouri 64118
Sales and Marketing Consultant
• Working with several national manufacturing companies to develop new packaging and marketing programs for the retail store market. This experience includes marketing evaluation, product design, packaging, retail displays, collateral materials, promotional programs, market introduction of new products and program implementation.
American Power Products Incorporated Employment Date: 2004-2006
Kansas City, Missouri 64116
Regional Sales and Marketing Manager
• Marketing Manager responsible for forecasting, pricing evaluation, new product development, new market evaluation, contract negotiations, working trade shows and various other marketing responsibilities.
• Sales Manager calling on all consumer retail accounts and developing new business. Account coverage includes: Sears, Wal-Mart, Shopko, Target, Costco, Sam’s, Meijers, Menards, Mills, Ace Hardware, TruValue, and many others.
ACAR Industries Incorporated Employment Dates: 1991-2003
4563 Hamann Parkway
Willoughby, Ohio 44094
Vice-President Sales and Marketing
• Promoted in 1992 to manage sales and marketing of all products in North America.
• Responsible for OEM contracts with Toyota, GMC and Ford.
• Designed product for Automotive Aftermarket introduction. This included all pricing, marketing programs (including packaging, displays, collateral materials, promotions, trade shows and distribution evaluation and implementation.)
• Managed national accounts (Wal-Mart, Target, and K-Mart, Sam’s, Costco, Auto Zone, Canadian Tire and many others).
• Responsibility also included selling products in the recreational vehicle aftermarket (Stag Parkway, Coast Distributing, Camping World and others).
• Supervise international sales force, including independent sales representatives.
• Developed programs that doubled the company’s business. During this period the bottom line profit tripled and sales increased by over 300%.
• Reason for departure: Company was sold by private ownership.
National Sales and Marketing Manager:
• Hired in 1991 to expand the sales and marketing reach of the company. Start a new division to introduce products to the retail industry through innovative packaging and program development.
• Responsibilities included developing products, packaging, promotions, pricing, trade shows for distribution in the retail aftermarket.
• Worked and hired independent sales representatives for all markets.
• Implemented marketing program by selling and developing key national accounts.
Reese Products Incorporated Employment Dates: 1985-1991
Elkhart, Indiana
National Sales Manager
• Developed a new sales division for the retail aftermarket.
• Designed new products, retail packaging, pricing evaluation, trade shows and program implementation.
• Established a national sales force throughout the US and Canada.
• Sold major national accounts.
• In the final year of employment the division net sales where over $ 17,000,000.
Reason for departure: Better financial offer from the competition.
Education:
Bachelor of Arts Degree in Business Administration/Economics
Hastings College Hastings, Nebraska
Interest: National Motivational Speaker
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