Brian M. O’Keefe

*** ******** *****

Sewell, NJ *8080

856-***-****

757-***-**** – cell phone

rqufad@r.postjobfree.com

Objective:

To obtain a position with a company or firm that will utilize my existing experience, and allow for growth and future opportunities within the organization.

Education: St. Joseph’s University, Philadelphia, PA - B.S. 1995 Marketing

Professional Experience

Salvation Army – Virginia Beach, VA 2007-2012

Director of Marketing/Resident Manager

• Accountable for all marketing and fundraising activities dealing with the Salvation Army ARC in Hampton Roads, Virginia

• Responsible for all marketing endeavors in relation to Salvation Army’s support of 118 bed residential drug and alcohol rehab facility

• Contacted key account sponsors, headquarter accounts and key business units, in driving Salvation Army annual campaigns

• Accountable for profit/loss statements, accounting work, and managing budgets

• Duel role in managing thrift store productivity, and managing rehab facility

Associated Distributors– Chesapeake, VA 2005

Brand Manager

• Accountable for all analytical studies, and strategic market share analysis of Red Bull Energy Drink

• Accountable for all marketing, category, and brand strategies

• Key Account Management at mass (Wal Mart, K-Mart, Target) chain (Farm Fresh, Kroger, Food Lion), c-store (Wawa, 7-Eleven, Miller Mart), and on-premise level

• Developed marketing, promotional and store level account programs

• Supervised an on-premise sales specialist, and chain merchandising teams

• Implemented sales budget of $500,000 for fiscal 2005

• Presented to category managers, district managers, owners, marketing programs and incentives

• Developed and attended key marketing and promotional events at c-store and on-premise level

• Responsible for inventory management, POS placement and product procurement

Daymon Worldwide – Greenville, SC 2001 - 2004

Category Manager

• Accountable for all analytical studies, and strategic market share analysis

• Accountable for all marketing strategies of the BI-LO supermarket chain

• Designed corporate brand launches for new products and line extensions

• Developed marketing plans and strategic marketing analysis for all grocery/dairy and over the counter corporate brands

• Key brands worked on: OTC (Pain Relievers, Anti-Acids, Cold and Flu, Allergy), Grocery (Beverages, Bottled Water, Cereal, Canned Vegetables, Boxed Dinners, Laundry Items), Dairy (Milk, Ice Cream, Frozen Foods)

• Implemented sales budget of $1 million for 2002 and $3 million for 2003.

• Presented to Category Managers at BI-LO headquarters new product presentations

W. Atlee Burpee Company – Philadelphia, PA 2000-2001

Category Manager

• Accountable for business and category analysis at key accounts (Wal-Mart, K-Mart, Target, Home Depot, Lowe’s)

• Responsible for a yearly sales budget of $8 million dollars

• Accountable for maintaining or exceeding sales goals of previous year

• Brand Management Responsibilities for key W. Atlee Burpee Brands (Seeds of Change and Burpee’s Best)

• Directed a regional sales force of 10 individuals

• Utilized Apollo Space Man program for plan-o-gram creation, and assortment reviews

• Utilized both excel and Access Databases to create PowerPoint category management reviews at headquarter accounts

• Direct Reports with Buyers and Vice-Presidents at key accounts

Nestle Purina Company – Tampa, FL 1995 - 2000

Account Manager – Alberstons Florida Division (75 stores) Feb. 1996 – Dec. 2000

• Key Account Manager working directly with Alberstons Grocery and Pet Food Buyer and VP of Marketing

• Responsible for a yearly sales budget and revenue goals of $12 million dollars

• Directed a merchandising team of 20 employees

• Category Captain for Albertson’s Florida Account

• P&L Responsibilities, budget forecasting, ad revenue, developed various product price points

• Accountable for new item presentations, line extensions, shelf management, and in-store promotions

Business Development Manager – June 1995 – Feb. 1996

• Created new product sales presentations for major Florida mass (Wal-Mart, K-Mart, Target,) chain accounts (Publix, Winn-Dixie, Albertsons)

• Product Manger for Purina O.N.E. Line from product conceptualization to distribution in various retail accounts. Responsible for budget, P&L, promotional materials, and ingredient procurement. Utilized I.R.I. Analyzer Program to create sales presentations and business reviews

• Worked directly with VP’s from Nestle Purina and Buyers and District Managers from Retailers

• Responsible for gaining new distribution in all classes of trade, mass, grocery and c-stores

• Utilized Apollo Space Management systems for various retail accounts

Computer Experience

AC Nielsen and I.R.I. syndicated data systems, Apollo Space Management software, Microsoft Office/Windows XP, Access Databases, Java Script, Web-site management and creation, JD Edwards Accounting Software, Adobe systems, and Retail Link Software

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