Project Manager
Resume:
Dhirendra Pratap Ray
Nationality: India
Passport No: K2103590
Phone :+91-963*******
Email: *********.***@*****.***
I worked as Senior Web Analyst in my last organization, Ogilvy & Mather. My main responsibilities include Dashboard development, Deep-dive analysis of KPI, Site Behavior Analysis, User Behavior Analysis, Traffic Source Analysis, Conversion Analysis, Customer Profiling, Segmentation, Funnel Analysis, Bounce Rate Analysis, Demographic Analysis, A/B Testing, developing strategy for content and banner placements, Prepare and deliver persuasive presentations and developing online marketing strategies to drive traffic to relevant web sites and increase conversion. This helps the Clients in Targeting the Right Customer, lowering the Implementation Cost and over all increasing the ROI. Previously I have worked with Yahoo! as Business Intelligence Manager, APAC Region and Ogilvy & Mather, Worldwide as Senior Analyst, Marketing Analytics where my main responsibilities includes Market and Product Analysis, Industry and Competitor Analysis, Creating Dashboards and strategic recommendation periodically to senior Top Tier Management. I am very optimistic person and believe in hard work. I love tracking trends and analyzing patterns.
Objective
A Challenging and Responsible position in Web Analytic/ Digital Marketing/ Marketing Analytic/ Business Analytic/ Business Intelligence where I can deploy my technical and domain expertise in order to achieve institution's objectives.
Professional Synopsis
3.3 + years of experience in Web and Data Analytic
Involved in gathering specifications from the client and designing of the process
Report Generation using Qlikview and Excel for senior management reporting
Support the Business Intelligence/ Marketing Analytics department with analytics, data and recommendations
Daily, Weekly, Monthly traffic report
Support Management business decisions with complex data retrieval & analysis
Development of senior management dashboards
Ability to turn large amounts of data into actionable insights
Create scorecards and other standard reports to measure key business metrics
Ability to Lead and Co-ordinate with team
Website behavior and customer experience deep dive analysis
Coordinating tags and tracking parameter implementations
Developing and executing online strategies and marketing Initiatives to drive more traffic to the web site and increase in conversion & ROI
Analyze, monitor, assess and evaluate KPI for each online marketing channel globally and across top markets
Prepare and deliver persuasive presentations, verbal and written, in and across stakeholder group
Cultivating relationships and maintaining communications with external and internal personnel
Excellent communication skills and ability to interact with all levels of end users and technical resources
Passion for problem-solving, flexibility, comfort with ambiguity, and creativity
Self motivated, enthusiastic and a proven leader
A true self-starter that can quickly and independently assess business requirements and become a trusted and integral part of the business unit team
Academic Background
2008 MBA from Indian Institute of Information Technology and Management (IIITM-G), Gwalior, (Under Ministry of HRD, Federal Government) CGPA of 8.72/10
2006 B.Tech (IT) from Indian Institute of Information Technology and Management (IIITM-G), Gwalior, (Under Ministry of HRD, Federal Government) CGPA of 8.78/10
Skill Set
Operating Systems: Windows
Web Analytic Tool: Omniture Site Catalyst, Discover, Report Builder, Google Analytics, Web Trends, YWA
Web Analytic Debugging Tool: Charles, ObservePoint, Omnibug, Fiddler, WASP
Social Media Analytics Tool: Radian6
Third Party Portal/Data Mart: Comscore, Nielsen,IDC, Korean Click, ARO
Data Mining/ Statistical Tool: Clementine, XLMiner , Oracle Data Miner
BI Tool: QlikView, Tableau Desktop
DBMS: SQL, MS Access
Other: MS Excel, MS PowerPoint, MS Word
Professional Experience: Ogilvy & Mather (Oct'2010 - Sep'2011), Senior Web Analyst
Project Title: Site Auditing and Metrics Report Analysis of leading US Cable Company
Project Title: Metrics Report Analysis of Leading Food Processing Company
Project Title: Metrics Report Analysis of Leading Online Education Company
Project Title: Site Auditing and Metrics Report Analysis of World leading Food and Nutrition Company
Project Title: Metrics Report Analysis of Leading Logistic Company
Project Title: Web Analytics Implementation, Site Auditing and Metrics Analysis for Karunashraya
Project Title: Social Media Analysis of Ogilvy One, Worldwide
Project Title: Ad-hoc data analysis for traffic data
Professional Experience: Yahoo (July'2008 - Sep'2010), Business Intelligence Manager, APAC
Project Title: Data Analytic - Emerging Market
Project Title: Dashboard Development and Analysis for Senior Managements Reporting at Yahoo! India Pvt. Ltd.
Project Title: Dashboard Development and Analysis for Yahoo! Audience Performance
Project Title: Dashboard Development and Analysis for Yahoo! Categories/Product Performance
Project Title: Dashboard Development and Analysis for Yahoo! Key competitor's Performance
Project Title: Ad-hoc data analysis for different business verticals
Project Title: Ad-hoc data analysis for traffic and customer data
Project Title: Segmentation and Analysis for Yahoo! Channels
Leadership
Class Representative of the Batch.
Finance In-Charge of the Hostel Mess Committee.
Co-organizer of National Level Technical & Cultural Festivals held at the Institute.
Placement Representative of the Batch.
Lab In-charge of University's Research Lab.
Awards / Achievements
Ranked among top 1 % in All India Engineering Entrance Examination 2003.
Rank 4th in the Class.
Research Papers have been selected in various International Conferences.
Selected for a Live International Project at UNSW, Australia (World Rank - 41).
Winner of the Case Study Contest in National Level Tech Fest held at Institute.
Research Paper Published on Social Science Research Network (SSRN)
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1086561
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1086594
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1086588
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1089373
References
Available on request
Contact this candidate