Sales Marketing

JAMES M. VITKUS

***-** ** *****-***. *M, FOREST HILLS, NY 11375

PHONE 718-***-**** • E-MAIL *********@*******.***

PROFILE

Dynamic take charge change agent offering striking success propelling entrepreneurial start-ups and turning around mid-size companies. A stealth leader and synergist who connects downward, upward, and across to design business models that actualize the value. Makes the most of maximizing “management by continuous interaction”, in order to champion, energize, and unify all stakeholders. Takes pride in a proven ability for delivering the highest possible ROI while banking on the best cost basis.

LINKEDIN PROFILE: HTTP://WWW.LINKEDIN.COM/PUB/JIM-VITKUS/4/B07/B7

PROFESSIONAL EXPERIENCE

Advanstar Comunications New York, NY June 2009 – August 2011

VP-General Manager – Full P&L responsibility ($15 million annually).

Dental Media Group & Eye Health Media Group

• Developed new digital products and pricing to add to the sales portfolio:

• Worked with circulation to create an email (opt in) database (150,000 email addresses) for dental professionals as the catalyst for new product sales, paid media targeting, endorsements and lead generation:

• Client sponsored email newsletters – realized additional revenue of $150K within 18 months

• Client sponsored email marketing campaigns – realized additional revenue of $450K within 18 months

• Marketing/recruitment support for client sponsored webinars, conferences, video campaigns, custom digital product pages – realized additional revenue of $150K within 18 months

• Introduced unique client sponsored web advertising platforms – “Linked” multi-media campaigns that included brand/client owned, earned, paid and social aspects, DPR Friday weekly product updates, trade show dailies– realized additional revenue of $750K within 18 months.

• Developed a client sponsored custom projects sales offering – realized additional revenue of $900K within 18 months

• In house marketing efforts for brand awareness, sales support and editorial evangelizing – cost effective internal marketing promotion.

• Worked with editorial to amass 13,000 (25% active posts) FaceBook fans within 18 months. Used the platform for additional content, market research, marketing and value added opportunities for our clients.

• Reorganized sales deployment – realized savings of 11% 2010 vs. 2009

• Restructured editorial deployment – realized savings of 23% 2010 vs. 2009.

• Increased the number of new clients by 125

• Took market share to number 1.

• Elected to the Board of The National Children’s Oral Health Foundation (NCOHF) in 2009.

Jobson Medical Information, LLC New York, NY Oct. 2003 – June 2009

A leading specialty healthcare communications and medical education company.

Vice President Strategic Marketing & Publisher 20/20 Group

• Created strategic marketing and sales direction for the Information Services Group (revenue $28 million)

• Consulted with major clients to develop unique marketing strategies for their brands.

• Delivered a successful strategic marketing plan for all Kaiser Permanente’s optical stores in the U.S.

• 20/20 Group - Full P&L responsibility (revenue $8 million annually).

• Increased margin annually from 2004 through 2007 (earning a 20% margin in 2007).

• Developed an education business in 2004 which grew $1 million in revenue

• Strengthened brand equity and took market share to number 1.

• Developed and introduced a suite of digital products and integrated multi-media sales offerings.

VisionWeb, LP Austin,TX Aug. 2001 – Oct. 2003

Provides the vision-care marketplace efficiency through web commerce technologies www.visionweb.com.

Vice President, Chief Marketing Officer

• Developed and launched www.visionweb.com in March 15, 2002.

• Directed all strategic planning for sales, marketing, and customer service operations, with P&L responsibility.

• Successfully led the strategic development for integrated sales and marketing deployment.

• Worked closely with C-class executives of the leading ophthalmic market companies to develop integrated sales and marketing strategies.

• Raised capital of $20 million.

• Realized 30% cost reductions by developing and implementing a strategic departmental re-organization plan.

• Grew distribution from 0 to 140 distributors in 24 months.

Sightstreet, LLC New York, NY Jan. 2000 – July 2001

Recognized as a leading information and business-to-business Web portal for the ophthalmic marketplace. Senior Vice President, General Manager

• Managed all operations.

• Proven ability to develop product from concept to commercialization.

• Delivered a public relations strategy that built the brand quickly.

• Negotiated the equity arrangement between Sightstreet LLC and VisionWeb LP.

• Fostered great partnerships with industry manufacturers and service providers.

• Effectively managed the strategic and tactical development of an efficient e-commerce application.

Essilor Lenses St. Petersburg, FL July 1996 – Jan. 2000

The largest global spectacle lens manufacturer.

Senior Product Manager

Lead the development and deployment of all consumer and professional marketing strategies (18 million

annual budget) for the Varilux brand:

• Consumer and professional advertising (National/Regional/Local): television, radio, print, DM, Internet, billboard.

• Developed all marketing communications.

• Event/trade marketing.

• Professional Partnership Fund (loyalty program).

EDUCATION

1993 Carthage College Kenosha, WI

Bachelor of Arts-Business Administration/Marketing

References Available Upon Request

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