Director of Marketing & Product Development

PROFESSIONAL EXPERIENCE

Company *

A natural skincare and aromatherapy brand sold at Whole Foods, Sephora, flagship stores, online and spas worldwide.

Director of Global Product Development

Oversaw the global development of new products from conceptualization, active ingredient research, competitive landscape, formulation, clinical testing, global compliance, forecasts, sampling, and overall product implementation.

Managed outside contractors, consultants, manufacturing plants, suppliers, testing facilities and packaging experts to develop, test, package and launch over 20 new product introductions a year.

Worked with both in-house and outside regulatory compliance experts to assure global compliance of new formulations within Europe, Australia, United States, Asia, China, Japan, and Canada.

Initiated, drafted and distributed product profiles, product briefs, competitive reviews, strategy documents, cost analyses, functionality documents, testing timelines, consumer product testing results and individual ingredient functions to sales, marketing, education, and manufacturing divisions worldwide.

Strategized with global marketing, manufacturing and purchasing divisions based in Sydney, Hong Kong, London, and Los Angeles to leverage our domestic collateral portfolio and product line for international markets.

Extensively researched new and innovative natural actives, raw materials, and packaging that work within company guidelines to meet the Natural Product Association (NPA) product certification.

Responded to numerous interview requests and questionnaires to educate consumers, retailers and global markets on the brands nature-based product line, unique ingredients, packaging and future positioning.

Company #2

A 35 year old premiere skincare brand featured at Sephora, Home Shopping Network, and high-end retailers and spas across the world.

Director of Marketing & Product Development

Led all product development, marketing, trademarks, company assets, reformulations, domestic and international business expansion and PR.

Spearheaded all aspects of new and/ or existing product line evaluations and implementations encompassing conceptualization, formulation, packaging, ingredient selection, product testing, sampling, budgets, pricing, promotions, competitive landscape, merchandising, content, and educational material.

Responsible for the reformulation of the company’s entire skin, body and hair care collection within less than a year.

Worked with an outside contractor (chemist) to review, develop, test, re-package and re-launch over 30 sku’s. Resulted in brand becoming the #1 Natural brand on Sephora dotcom; moved from 3 to 6 shelves at retail stores.

Consulted with regulatory compliance experts to expand the company’s international base by redesigning all packaging and content to meet EC, Canadian and Australian directives expanding into each respective market within less than 3 months.

Oversaw all domestic and international marketing assets such as ingredient lists, sell sheets, labels, unit cartons, gift boxes, website design and promotions, trademark applications, testimonials, photo shoots, marketing resources, spa and product brochures, sales materials and all product testing (i.e., Compatibility, PET, Assay, Ocular, SPF and Consumer Testing).

Planned and conducted sales presentations to senior level clients. Developed marketing calendars involving new product introductions, exclusive promotions, PR direction, competitive analysis, pricing, programs, sales history and overall strategy.

Worked with outside packaging, graphic, photography and website firms; communicated direction, design, timeline, pricing, and approval process.

Established and implemented product development and marketing SOP’s, best practices, time lines, P&L analyses, universal programs and strategies.

Headed HSN partnership. Developed, presented and implemented all annual product proposals. Established programs that increased both on-air and HSN dotcom sales; resulted in five stand alone shows per year.

Developed, managed and motivated a staff of three.

Company #3

The global leader in custom window coverings serving the mass and retail markets with facilities worldwide. Revenues in excess of $1.7 billion.

Business Unit Manager

Developed and led marketing plans including ownership of P&L, evaluating and determining strategic direction of national retail program, identified competitive landscape and presented comprehensive plans to senior management.

Implemented consumer-driven marketing programs which encompassed product management, promotions, marketing communications, product presentations to clients and sales teams, displays, samples, brochures and other collateral.

Developed methods that identified critical consumer information allowing for both qualitative and quantitative analysis of the fabrication and installation process providing valuable insight into the consumers overall perspective of the program.

Directed all shutter activities of open-order management, product flow, supply chain management, shipping and logistics.

Managed third party and partnership relationships with top-level executives at Home Depot while serving as the main troubleshooter for all shutter issues pertaining to customer service, sales, finance, legal, quality, installation and design.

Hired, developed, motivated and evaluated a staff of five Field Managers.

Product Manager

Led all aspects of marketing plan development including concept generation, complete P&L analysis, product formulation, naming, positioning, market research, pricing, testing and forecasting within all channels of distribution.

Worked extensively with the top executives at Kathy Ireland Worldwide and their other licensees to develop style guides, brand direction, image and positioning. Interacted regularly on product approvals, contract issues, media, trade shows, advertising initiatives, promotions, royalty matters and design.

Created and managed the development and launch of the first ever Kathy Ireland Home by Alta Vertical Blinds Collection in less then a year. Sales have exceeded all forecasts by over 64% in a largely declining category; cost reduced by 30%.

Oversaw the development & day-to day activity of the Kathy Ireland Home by Alta website utilized by both the end-consumer and retailers. Website included e-order capabilities as well as dealer locations and product information.

Company #4

An international consumer products leader in the home fragrance industry. Revenues in excess of $1.1 billion.

Brand Manager

Responsibilities encompassed the development and management of Blyth’s largest brand, Florasense, representing over $300MM in sales.

Produced and directed all marketing plans for the Florasense brand. Set strategic goals and creative direction, worked closely with retail and sales to ensure proper placement at retail with specific consideration to the company’s largest account Wal-Mart.

Managed all marketing aspects of the Florasense brand line which embodied account/brand analysis, product development, pricing, comprehensive P&L analysis, projections, packaging, labeling, trade show layout and POP options.

Created and delivered presentations to Wal-Mart, Target, Albertson’s, Walgreen’s, and Michael’s. Meetings included new collections, product positioning and differentiation, sales history, pricing, product samples and merchandising (Planogram).

Collaborated with company representatives in Canada, Europe, Mexico, South America and Australia to ensure global branding on packaging, collateral, POP displays, design, international trade show set-ups and market integration.

EDUCATION

Pepperdine University, Malibu, California - Bachelor of Science, Business Administration

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