Marketing Communications Specialist

Denise White

281-***-**** ********@*********.*** Linkedin.com/in.denisewhite2

MARKETING MEDIA PUBLIC RELATIONS

Media Relations (National and International)

Campaign and Project Management

Brand Management

Digital and Print Development

Creative Design and Leadership

Email and Print Direct Marketing

Proposals: RFPs, RFQs, RFIs

Government Relations

Competitive Analysis

Event Conference Seminar Management

Relationship and Team Building

Press Releases Brochures Advertising

Dynamic professional career leading Marketing campaigns, brand development, internal and external communications, website development, prospect and competitive analysis, marketing research, media placements (print, broadcast, online), special events, trade shows, graphics, sales support, and SharePoint site administration for national and international corporations.

MARKETING SPECIALIST, AECOM, Houston, Texas

6/2014 to 4/2016

Developed system of communication to corporate executives to keep them informed on industry trends. Spearheaded and administered SharePoint sites to provide easy access to information and create a more efficient working environment for this multi-billion dollar engineering firm in the Oil & Gas division.

Prospect marketing and follow up sales support.

Operated cross-functionally with Marketing Managers to develop interactive SharePoint sites.

Wrote and designed sales support material for national sales team and for presentation to VIP prospects.

Performed and reported competitive analysis to senior management.

Researched oil and gas opportunities for key executives.

Prepared weekly email publication to company employees worldwide, recapping the news in oil and gas from a variety of online sources.

Assisted with proposal development.

MARKETING COORDINATOR, S&B Infrastructure, Ltd., Houston, Texas

8//2009 to 1/2014

Wrote and tracked engineering proposals for seasoned engineering firm. Vastly streamlined proposal writing processes by creating and implementing new project profile system, cutting proposal writing time in half, saving company thousands of dollars in use of professional staff time.

Served as lead role in preparing complete, accurate, and responsive, pre-qualification packages, RFIs, RFQs with emphasis on Win themes and value propositions.

Worked with all levels of professional and technical staff to develop concise copy, including messaging and coaching.

Gathered and compiled required information for proposals and project profiles.

Wrote and updated project profiles and maintained up-to-date professional resumes.

Coordinated sub-consultants (information gathering, value proposition coaching)

Database management and data collection.

Created online newsletter using Constant Contact.

Tracked sales metrics, professional license renewals, and other certifications.

MARKETING MANAGER, TSC Offshore Group, Ltd., Houston, Texas

8/2008 to 5/2009

Implemented a Marketing campaign through new branding, messaging and redesign of collateral material for this international oil industry products corporation. Created and evaluated communications, Website, and collaterals. Extensive competitive analysis showed that a completely new approach was necessary to improve brand recognition and strengthen product offerings.

New approach resulted in the creation and production of all new advertising and marketing collateral.

Based on findings, created and produced advertising for major Oil and Gas publications.

Introduced products to B2B and B2C markets via print and digital media.

Created trademarked slogan that emphasized brand quality.

Tripled brand recognition and sales inquiries in less than a year.

Prepared collaterals and designed booth for OTC, including lead development and follow up.

Developed and executed programs and communication activities to achieve corporate objectives.

Collaborated with Marketing Director and Chief Operating Officer to build the brand and execute strategies to improve sales performance.

Tracked Marketing budget.

Negotiated with vendors and suppliers.

MARKETING / SALES DIRECTOR, Lion's Eye Mortgage LLC, Houston, Texas

11/2006 to 7/2008

Managed day-to-day operations of sales staff doubling pipeline in less than six months. Implemented online sales tracking and database system for this start-up mortgage brokerage corporation. Strengthened company brand by pursuing (and winning) the Pinnacle Award from the Better Business Bureau. Increased sales leads by more than 40 percent.

Extensive prospect direct mail, telephone cold-calling, and personal visits to real estate companies.

Helped manage Marketing budget.

Conceptualized and wrote sales collateral, produced brochure and trade show graphics.

Managed sales staff, including oversight of sales goals.

Fostered growth of the sales staff through planned encounters, growth reviews, ongoing coaching and communication.

Tracked pipeline data and recommended new marketing concepts for increasing business.

Wrote digital copy and maintained company Website.

Tracked Marketing budget.

Extensive competitive analysis.

PUBLIC RELATIONS / COMMUNICATIONS SPECIALIST, Reliant Energy, Inc., Houston, Texas (contract through The Brookwoods Group)

5/2006 to 9/2006

Planned and executed statewide public relations and media tour resulting in more than $350,000 in publicity and goodwill for this major electricity provider. Increased customer base in South Texas by 25 percent.

Planned and executed press events resulting in placements on radio, television, and in print.

Developed and implemented story pitches and generated editorial content.

Pitched and set up successful media tours throughout Texas.

Created comprehensive, up-to-date media book.

Wrote “soft news” press releases.

Set up internal communications newsletter.

DIGITAL PUBLISHING INSTRUCTOR, Houston Community College, Houston, Texas

6/2006 to 9/2006 (Adjunct Faculty – Evening Classes)

Taught basics in InDesign, Photoshop, Illustrator, and Adobe Professional. Classes consisted of not only an introduction to these programs and how they all work together, but hands-on design. Students produced camera-ready art, learned how to obtain quotes from printers, were taught various forms of graphics (.bmp, .jpg, .indd, .psd, .pdf, et al).

OFFICE ADMINISTRATOR, The Medical Center Dental Group, Houston, Texas

5/2004 to 11/2005

This local dental group catered to cash-only customers and, at the time, were pioneers in the field of dental implants. Increased leads by 95 percent through targeted ads.

Enforced brand development through the creation of a series of targeted ads in the Houston Chronicle and other publications, based on results of competitive analysis findings.

Managed $100,000 budget.

Managed day-to-day operation of 16-person dental group.

Managed equipment maintenance and kept abreast of licensing requirements.

Created and produced camera-ready art using InDesign and Photoshop.

Implemented lead development system and tracked leads.

PRESIDENT/OWNER, Deadlines, Houston, Texas

6/2001 to 4/2004

Launched public relations / advertising consulting business. Clients included print houses, small and mid-size businesses, restaurants, hairdressers, and an international equipment manufacturer. Planned and implemented Marketing campaigns, advertising, trade shows (international), and created Marketing collateral and trade show graphics.

MARKETING MANAGER, University of Houston, Small Business Development Center, Houston, Texas

11/2000 to 5/2001

Held two positions while at this major university. The second position listed below resulted in a complete revamp of the annual Houston 100 Award ceremony created to honor the top 100 Houston Small Businesses. Held at the George R. Brown Convention Center, the event drew 1800 people from all facets of business and government. Took on the role of Project and Communications manager to streamline process and increase stakeholder participation.

Working with IT, produced proprietary software to manage event resulting in a 50 percent decrease in the number of employees needed to host this event.

Doubled stakeholder contributions through personal cold-calling and strengthening relationships.

Assisted the Houston Business Journal with publicity for the event.

Compiled and assisted in the preparation of the annual report.

Wrote success stories through interviews highlighting achievements for presentation to local, state, and federal stakeholders.

MARKETING MANAGER, University of Houston, Texas Manufacturing Assistance Center, Houston, Texas

5/1997 to 11/2000

Drove thought leadership and solutions by leveraging programs from the National Institute of Standards & Technology (NIST), an organization created by Congress in Washington, D.C., and sponsored, in part, by the State of Texas and the University of Houston.

Maintained organization image, internal and external marketing campaigns, prospect analysis.

Wrote and coordinated production of collateral material, direct mail, and advertising.

Prospect Marketing and follow up to sales support.

Toured manufacturing plants to assist engineers in formalizing recommendations for improvements.

Prepared Marketing plans working cross-functionally with other Marketing Managers throughout Texas.

Wrote success stories through interviews and plant tours for presentation in Washington, D.C.

Planned and implemented annual manufacturer's conference, seminars, special events and corporate match programs.

Spearheaded lead-tracking system working with IT.

Tracked Marketing and Communications budgets.

In addition to the above, served as Public Relations Director to Northeast Medical Center Hospital in Humble when the hospital tripled in size. More than $200,000 in publicity was gained from this and other newsworthy endeavors. In Philadelphia, served as an Administrative Assistant for The Eye Institute. This position resulted in my securing more than a million dollars in publicity worldwide for a new product that helped blind people see.

TECHNICAL SKILLS

Proficient in SharePoint 2010, Microsoft Office Suite, familiar with Photoshop, InDesign, and various Web development software platforms.

EDUCATION

B. A., Journalism, Magna Cum Laude, 1994, University of Houston, Houston, Texas

A.A.S., Journalism, Highest Honors, 1975, Community College of Philadelphia, Philadelphia, PA

HONORS AND AWARDS

Received the Legion of Honor award from the Temple of the Four Chaplains for community service and fundraising.

Received the Laird Simons award from the Community College of Philadelphia for reactivating the Honor Society.

Received numerous scholarships for academic excellence.

Portfolio Available Upon Request

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