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SEM Executive

New Delhi, India
22k pm
August 28, 2012

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Poonam Tripathi E-Mail:

Mo. No.- +91-886*******

Career Objective

To contribute efficiently and substantially in the growth of the organization, with whom I feel that the growth of the firm leads to growth of its employees.


More than two years of experience in Internet Marketing.

Google Adwords certification

Have expertise in :-

Creating, Managing and optimizing successful pay-per-click (PPC) Google Adwords campaigns

Managing onsite & offsite SEO work and determining SEO strategy & tactics necessary to drive quality traffic to websites with the ultimate goal of delivering a positive result.

Manage SMO work on Facebook, twitter, LinkedIn, Pinterest, Stumleupon etc.

Possess excellent interpersonal, communication and organizational skills.

Areas of Expertise

Pay Per Click (PPC) Campaign Management

Search Engine Optimization (SEO)- On Page & Off Page

Social Media Optimization (SMO)

Team Management- Implementing strategies for building team effectiveness by promoting a spirit of cooperation between team members.

Career Contour

Current Employment:

Company: Techinfini solutions pvt ltd indore


Designation: Online Marketing Manager

Duration: (From December 2010 to June 2012)



On-page and Off-page Optimization

Social Media Optimization (Facebook, twitter, LinkedIn, Pinterest, Stumleupon etc.

Site Analysis

Competitor Analysis

META Tags, Content, Image, Video, Anchor links Optimization

Web Analytics

Google Analytics, Google Webmaster Tools and Google Sitemaps

W3C Validation

HTML Validation

Local Business Promotion

Sitemap generation

PPC( Google Adword)

Manage and optimize successful pay-per-click (PPC) campaigns.

Create detailed analysis report to track PPC campaign performances.

Ongoing management and tweaking of PPC campaigns including reporting, analysis of campaigns, and optimization recommendations.

Strategic analysis of campaigns and website (including Landing page, entry/exit pages) in order to improve navigation, ROI and reinforce brand positioning.

Review and analyze competitor’s ongoing positioning strategies.

Strategizing steps to advertise and market our products & services.

Analyzing requirement and providing web promotions solutions to clients' which involves designing & implementing Search Engines Marketing plans Operational strategies like Keyword research, Competition analysis, Site analysis, Search Engine Marketing (SEM) Plan, online Marketing Strategies, etc

Last Employment:

Company: SEO Workgroup Indore


Designation: SEO Executive

Duration: From July 2010 to November 2010


Off Page Optimization (SEO)

Article submission

Social Bookmarking

Forum Posting

Classified ads Posting

Blog Commenting

Directory Submission


Google Adwords Certified Individual– Search Advertising

Certification Link:


MBA in (e- commerce) with specialization in Internet Marketing from IMS DAVV Indore (M.P.) with 74.96 %

B. Sc. In Bio from GDC Satna (M.P.) with 62.8%

Project & Training


• Project Title: Practical Application of SEO ON (Academic Project, MRP)


• SEO Training from Antasoft Technologies Private Limited, Indore ( during MBA

• SEO and PPC Training (Google AdWords) at Emaxglobal Interactive Indore ( during MBA.

IT Skills:

Tools: SEO and PPC Tools and Techniques

Web design: HTML, Java Script, CSS ( Basic)

OS: Windows XP, Windows VISTA, Windows 7

Software Packages Microsoft Office 2003-2007, Dreamweaver, Adobe Photoshop CS 3

Languages: C, C++( Basic)

CMS: Word Press (Basic)

Personal Details

Father’s Name: Shri Ram Prasad Tripathi

Mother’s Name: Smt. Kamla Tripathi

Date of Birth: 8 July 1985

Marital Status: Unmarried

Nationality: Indian

Hobbies: Playing Casio, visit new places

Correspondence Address: C/O Shri R.P. Tripathi

Rampur Naikin, Sidhi( M.P.)


I hereby declare that all the information given by me is true to best of my knowledge.

Place: Poonam Tripathi

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