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Sales Representative

West Chicago, IL, 60185
August 08, 2012

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Randy Conrad

**** ****** ***** ****, **** Chicago, IL 60185

Cell Phone: 630-***-**** ~ Email:

Vice President Sales and Marketing

Senior-level sales and marketing executive with 25 years of extensive experience. Known throughout the industry for delivering and sustaining revenue and profit gains within highly competitive markets. Exceptional communicator consultative sales style, strong negotiation skills, and exceptional problem solving abilities. Can aggressively identify opportunities, develop focus, and provide tactical business solutions.


- Strategic and Tactical Planning - Inventory Distribution Control

- Account Development/Acquisition - Broker/Vendor Relations

- Target Marketing & Penetration - Policy Formulation

- Sales Team Training/Supervision - Sales Presentation/Closing

- Contract Negotiation - Purchasing/Procurement

Professional Experience

Conforms, Inc., Willowbrook, IL ~ 1979 to present

Distributor of printed material and ancillary computer products, specializing in four-color printing, marketing and inventory control.

Vice-President Sales & Marketing ~ 1985 to present

Developed market strategies, adding new clients and increasing sales to existing clients, expanding customer base over 300% with a 92% retention rate

Secured largest volume account in company history, $1 million; maintained for 15 years

Reduced operating and overhead costs significantly (18%) while enhancing operating efficiencies and increasing customer satisfaction

Exceeded sales goals an average of 8.5 % yearly

Implemented new procedures to account receivables payments, reducing average payment receipt time from 75 to 45 days

Created and implemented the process for credit card payments

Developed and implemented strategic branding plans through collaboration with marketing managers, producing sales increases and significant improvements in product awareness

Consistently generated 70% of sales revenue for company (1982-2002 and 2005-present)

Developed online quoting system-increasing customer satisfaction and response

Sales Representative ~ 1979 -1985

Through superior attention to detail, implemented inventory programs to more effectively serve the needs of specific accounts

Instituted pre-determined re-order points

Negotiated contracts with suppliers – reducing material costs 5 to 7%

Increased profitability 14% by combining operations and reducing delivery time


Bachelor of Liberal Studies, Hillsdale College, Hillsdale, Michigan


Boy Scouts of America, Assistant Scout Leader, 10 years; Eagle Scout

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