Manager Customer

PATRICIA A. ARSENAULT

*** ********** **** * Dracut, MA 01826 * 978-***-**** * **************@*******.***

Career Profile and Qualifications

Product Marketing Professional and Self motivated Content creation

Program and Project Management Service and results-oriented Strong organizational skills, time management and the ability to meet tight deadlines

Strategic, Market and Competitive Analysis Excellent communication, written and interpersonal skills Customer centric and customer facing experience

Positioning and messaging Strong interpersonal skills Team-oriented

Professional Experience

Customer Programs Manager November 2008 – Present

Avid / Burlington, MA

• Managed, planned and organized Worldwide Customer Advisory Programs across all market segments.

• Designed executive level presentations for Quality Business Reviews, Customer Advisory Programs, and investor day

• Built and maintained strong relationships with internal cross-organizational groups, collected and analyzed data to evaluate existing and potential product and service markets, and translated business and competitive needs into research and competitive analysis to support the Product Life Cycle Management and pricing approval processes.

• Provided current awareness information on trends and competition in the media enterprise segment while driving the effective use of competitive and market research throughout Avid.

• Created market sizing and forecast information for Avid's addressable markets within the Media and Entertainment industry.

The Customer Advisory Programs improved customer relationships and increased revenue in End-to-End Broadcast Solutions, Interplay Media Asset Management, iNews, Interplay and ISIS Storage products (NBC Olympics, Cox TV, CBS News, Disney, etc)

Received recognition award for building customer relationships and ‘Connecting with the Customer’s Dreams’ through the Customer Advisory Programs

Sr. Product Manager April 2000 – November 2008

Sun Microsystems / Burlington, MA

• HP Competitive Analyst: Tracked Hewlett Packard as a main competitor to Sun

• Analyzed competitive landscapes, defined value propositions, designed competitive product roadmaps and frequently presented the information to executive and product management

• Led strategic business and market intelligence projects focused on Web 2.0, HPC, Enterprise Computing, SMB market, Cloud Computing, Eco and Green Initiatives, etc.

Strategic and Market Research Analyst 1999 – April 2000

Compaq Storage BU / Shrewsbury, MA

• Led global market research projects to identify market needs, utilizing both primary [surveys, in-depth interviews and focus groups] and secondary research, for storage business unit.

• Designed actionable research through consulting with the product groups, writing proposals and RFP’s, project management, analysis, presentations and report generation.

• Developed value propositions, strategic business plans and provided competitive tools and collateral to the field, allowing them to compete effectively against storage competitors (EMC)

Received monetary recognition award for outstanding achievements in Storage Business Unit

Senior Information Consultant 1996 – August 1999 Compaq / Littleton, MA

• Developed Partnerships with Business Units to provide competitive and market intelligence to meet business and information needs

• Analyzed primary and secondary marketing research for use in product development

• Provided market and competitive profiles, market share analysis, and market assessments in support of segment business plans

• Established and achieved all planning and budgeting for market research projects

Received recognition award for contributions to Intel Patent Infringement Lawsuit 1998

Awarded monetary recognition for outstanding achievements with the Business Unit Partnership Programs

Senior Analyst, Office of the President - Business Strategy Group 1993 – June 1996

Digital Equipment Corp. Maynard, MA

• Provided competitive, strategic and market analysis of primary and secondary research as part of an internal consulting organization to develop strategic insight, analysis, and planning to the office of the President of Digital Equipment Corporation.

• Provided market segmentation, analysis of key market areas for growth, and analysis of major competitors. Findings reported via white papers, and presentations.

• Designed an alliance database, tracking and profiling key alliances and partnerships

Received recognition award for contributions to FTC Project: The Compaq/Digital Equipment acquisition 1998

Awarded monetary recognition for outstanding achievements as a key member of Digital’s Business Strategy Group, based on peer and client recommendations 1996

Sr. Marketing Specialist, Fee-based Competitive Intelligence Group 1992 – Sept. 1993

Digital Equipment / Merrimack, NH

• Delivered primary and secondary research analysis from proposal to final report with recommendations. Topics included transition from WNT and UNIX operating systems, Doing business in Latin America, Competitive Profiles, Product feasibility studies, Portfolio analysis, High Performance Computing (HPC), etc.

Sr. Information Specialist, Market Research Center 1990 – Sept. 1992

Digital Equipment Corp / Marlboro, MA

• Provided consulting, reference and research services for marketing, sales and other groups within the corporation. Built excellent rapport with industry analysts. Designed and delivered ongoing training and development programs for the market research center staff.

Professional Development Courses

Competitive Intelligence 101 Listening and Communications; Microsoft Office; HTML coding; SharePoint; Adobe

Presentation and Moderator; Facilitation Skills for Business Consultants Writing Effective Reports, Business Writing, Proposals & Memos Fundamentals of Business Intelligence Analysis (The Futures Group)

Creating Customer Value (Wharton School of Business) Business Planning and Analysis; Pragmatic Marketing Human Dynamics; Coping with Stress

Education

Bachelor Degree University of Massachusetts Lowell / Major in Psychology

SCIP Competitive Intelligence 101

Certification from Pragmatic Marketing

Member of the SCIP (Strategic and Competitive Intelligence Professionals) Organization

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