Marketing Sales

Lauren B. Odlen

*** ****** ***** **.

Phone: 856-***-****

Smithville, NJ 08205

Email: rgux08@r.postjobfree.com

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Education: Richard Stockton College, Pomona, NJ

December 2012

Bachelor of Science in Business, Concentration Marketing &

Management

Professional Experience:

Spencer Gift's, Egg Harbor Township, NJ- Marketing & Licensing Assistant

May 2012-Present

. Draft, edit and publish in-house company magazine to direct the flow

of communications from the home office to the field sales teams

. Build, manage and launch social media campaigns

. Create and manage advertising collateral requests

. Maintain and present entertainment updates on new trends for buyers

and marketing staff

. Manage company marketing, social media and store associate feedback

inboxes

. Schedule, organize and maintain activities such as professional

calendars, meetings, travel arrangements and itineraries for senior

management and contest winners

. Plan team and outside meetings, including off-site and teleconferences

. Orchestrated purchase orders, check requests and prepare/submit

expense reports

Design Intensified, Atlantic City NJ - Contract Advertising Coordinator

May 2011 - May 2012

. Key liaison between the client and Design Intensified creative team

. Managed deadlines and creative requests start to finish ensuring

product accuracy

. Work directly with owners on budgeting, estimates, bidding, initial

creative direction, and approval on projects

. Manage social media, presents needs and coach marketing teams on

direction to social media clients

. Advise clients on current social media strategies focused on new

directions to create revenue driving outlets

. Project management of direct mail pieces, billboard design, website

building, rebranding, and event and gaming invitations in contracts

with The Atlantis Bahamas and Sugar House Casino

Caesars Entertainment, Atlantic City NJ - Social Media Specialist

May 2011 - November 2011

. Managed internet marketing initiatives for Harrah's Resort, Showboat,

Bally's, Caesars, The Pool and House of Blues

. Worked with property marketing teams to create a brand voice through

social networks

. Scheduled posts, drafted and published web content, and monitored

discussion topics on new media platforms

. Tracked and reported analytics (click thru rates, impressions,

"Likes", shares, and retweets) for posts, ads and sweepstakes

. Generated a revenue driving outlet and engagement via text campaigns,

sweepstakes, Facebook ads and special offers

. Conceptualized and created social media plans for all main events and

promotions at major properties

. Managed cross-market strategies with companies including Vh1, House

of Blues, Food Network and Boardwalk Empire

Covenant House, Atlantic City NJ - Service Learning Project

January 2011 - May 2011

. Launched a non-profit organization's social media marketing campaign

. Created social media campaign for teen out reach and public awareness

. Planned and promoted a local awareness charity event

Caesars Entertainment, Atlantic City NJ - Beverage Manager-Co-Op

June 2010 - June 2011

. Assisted Director of Food and Beverage in meetings, presentations and

organizing personal schedules

. Rebranded the image of Caesars Toga Bar, launched social media

campaigns, scheduled posts and used social presence as a CRM method

for loyalty retention and promotions driver

. Executed business models and financial statements to place and

forecast liquor inventories for the hotel and cash bars based on sales

figures, year over year revenue, and P & L statements

. Planned private and corporate events

Northwestern Mutual, Financial Representative Internship

Summer 2009

. Worked closely with mentors and other business professionals of a Fortune

500 Company to market portfolios of insurance and investment

products and to develop a business/marketing plan

. Analyzed, prepared and delivered presentations and seminars to clients

through the effective use of information, data and product knowledge

. Marketed and created self branding thru social media outlets abiding by

industry standards

. Acquired NJ Life & Health Insurance Licenses

Activities

Stockton a Cappella- Events Coordinator

Spring 2009-Present Covenant House Service Learning Integrated

Marketing Project Spring 2011

President of Alpha Gamma Delta Fraternity

Fall 2008- Fall 2009

Proficiencies:

. Microsoft Word, Excel, PowerPoint, Publisher, Quick Books,

Facebook, Twitter, LinkedIn, Tumblr, Instagram

. Excellent verbal, writing, public speaking/ presentation &

selling skills

. Energetic, highly motivated, diligent and time management

oriented

Contact this candidate