Advertising

Work History

Search Engine Analyst & Ad Operations

Dec. 2008 – Apr. 2009

Doner Advertising, Southfield, Mich.

Responsible for search engine marketing through measurement, collection, and analysis of data for the purpose of understanding and optimizing web usage. Conceptualize and initiate tests of keyword bids, ad copy, and landing pages, to continually improve key metrics such as clicks, searches, and conversions. Monitor client and competitor online marketing endeavors and make recommendations accordingly. Daily analysis of campaign results to optimize and continually improve strategy. Assisted in ad operations functions such as banner ad creation, tag implementation, and trafficking. Maintain ongoing client communications.

Direct Response Media Buyer Feb. 2007 – Dec. 2008

Doner Advertising, Southfield, Mich.

Responsible for daily monitoring and adjusting client schedules for best results. Negotiate campaigns on national cable networks as well as spot markets based on cost per lead, cost per sale, or cost per thousand, goals. Was able to negotiate over 500 bonus spots in 2007. Research the client and it’s target to better understand how and when to reach them. Maintain daily contact with station representatives to remain informed of any clearance, rate issues, or opportunities. Collaborate with planning team to develop the campaign, track progress, and assess the success. Evaluate the efficiency of the campaign schedule daily, keeping to budget and goals. Direct buyers to insure that the goals are being met for the client accounts that I supervise. Utilize the Google platform when buying radio and cable on a CPM basis. Managed my teams’ invoice payment and using processes that I implemented, was able to reduce turnover from over 120 days to under 60.

Media Buyer/ Planner

Sep. 2004 – Dec. 2006

Monahan Media, Lake Orion, Mich.

Responsible for planning, negotiating, and managing media campaigns for a variety of clients. Negotiated added value, promotional schedules, sponsorships, and remotes. Monitor media schedules by taking credits, analyzing competitive and stations’ post data. Utilization of Arbitron, Nielsen, SRDS, and SQAD to develop the most effective multi media campaign. Communicate with media representatives and clients on a regular basis to build relationships and keep campaigns running smoothly. Create a brochure for potential agency clients and initiated design and development for agency Web site.

Education

Google Advertising Professional Certification

Jan. 2009

Dual B.S. in Business and Biology

Expected 2010

Oakland University, Rochester, MI

Completed specialized coursework in advertising, statistics, accounting, management, group communications, and economics. Received academic commendation and Ford scholarship.

Associate Degree in Liberal Arts

Dec. 2003

Oakland Community College, Auburn Hills, MI

Graduated Cum Laude. Dean’s list every semester attended. Treasurer of Oakland Community College’s Honor Society, Phi Theta Kappa. Treasurer of Phi Theta Kappa’s Michigan Regional Alumni Association.

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