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Sales Manager

August 21, 2012

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Sanjoy Kumar Bhattacharya

Address:* **.**** ********** ****, Post Office-Nimta Koltatta-700049-India Contact:+91-983*******

Zonal Sales Manager

Revenue Generation Channel Sales & Distribution Profit Growth Bottom Line Results



Accomplished Sales Professional with 22 years of significant experience with expertise in Sales Management; exemplify strong ability to maintain productive relationships with all levels of professionals. Highly effective leader with demonstrated ability to successfully manage teams, motivate staff to peak performance, meet large scale deliverables, and drive organizational improvements and implementation of best practices.

Expert in sophisticated sales techniques, vast knowledge of both the marketplace, capabilities and complexities of the products

Outstanding success in building and maintaining relationships with key corporate decision-makers, establishing large volume, high profit accounts with excellent levels of retention and loyalty

Exceptionally well organized with a track record that demonstrated self motivation, creativity, and initiative to achieve both personal and corporate goals

CORE EXPERTISE________________________________________

• Sales Management • Strategic Planning • Business Development

• Training & Development • Negotiation & Closing • Customer Service Management

• Market Research and Analysis • Business Outreach Strategies • Product Promotion

• Competitive Market Growth • Sales Lead Generation • Market Intelligence

EDUCATIONAL QUALIFICATION________________________________________

Bachelors of Science-Kolkata University-India-1984

PROFESSIONAL EXPERIENCE________________________________________

Raichem Life Sciences Pvt Ltd-India 2012-Till Date

Zonal Sales Manager-Oncology Product

Handling North East India Zone-West Bengal, Bihar, Orissa

Shouldered the onus of successfully launching the company in North East India managing sales & marketing operations by ensuring optimal utilization of resources

Involve in conceptualizing, annual planning, marketing, implementing and monitoring of winning business strategies to drive growth in business volumes as well as profitability

Steer sales, marketing and process operations in the organization. Implement strategies, Strategize brand management and development

Accountable for entire business development functions of sales, collections, product promotions & positioning, pricing, stock transfers, man power,reconciliation of accounts & channel expansion

Khandelwal Lab Pvt Ltd-India 2004-2012

Sales Manager

Achieved fastrack promotion from Zonal Sales Manager to Sales Manager

Sales Manager handled North East India managing sales and marketing operations

Performed multiple responsibilities to efficiently operate the entire business, including organizing and facilitating presentations, overcoming objections, closing sales, and conducting cold calling and networking to elevate lead base. Organized appointments with the doctors and other field customer on monthly basis to develop high volume of sales in short period of time.

Successfully grew the market expansion and thereby business advancement by identifying the new markets, managing business cycle, delivering exceptional customer service in the sales territory

Evaluated and provided coaching other Managers to grow the sales market and increase customer satisfaction

Developed and implementing sales plans for targeted penetration of the market

Coordinated all sales and promotional activities

Conducted training programs to educate sales professionals regarding products and programs


Handled CFA and its distribution and forecasting the inventory

Settled three long pending union issues maintaining the image of the company

Increased 14% of sales, leading in positive growth of the company

Ranbaxy Lab Crosslands Division 1995-2004

Regional Sales Manager

Managed and developed channel partners to maximize growth and revenue

Strategized the long term business directions of the region, to ensure maximum profitability in line with organizational objectives

Trained, developed & mentored cross-functional teams by setting higher expectations and initiating individual member accountability

Drove business growth through identification & penetration of new market segments for attainment of targets with a view to optimize revenue

Build and strengthened relationships with key accounts, medical fraternity, opinion

leaders, Stockists & Distributors thereby ensuring high customer satisfaction by providing

them with complete product support


Handled 5 district managers and 27 medical representatives covering West – Bengal controlling one CFA it’s proper distribution

23% growth in the year 2003 with Ranbaxy & ended the year 2005 with 36% growth in m/s khandelwal. also made a mega launch of a brand & made fourth largest launched brand in eastern part as well as in India

New product launched was holding market share three in Kolkata & three in West-Bengal district, when i was in Ranbaxy. Successfully organized different dermatological and orthopedic scientific seminar & scientific symposium in different segment. Launched new product organizing Medical Symposium & creating impact in the market

NATCO Pharma-India 1994-1995

Field Sales Officer

Coordinated with Oncologist and reached the set objective of the company through implementation of company’s strategy and policy

Maintained good relation with Stockist, Retailer and Seniors


Sales Representative-J& Nicolson-India- 1993-1994

Medical Representative-Franco India-1989-1993

Presented and sold company products and services to current and potential clients

Prepared action plans and schedules to identify specific targets and to project the number of contacts to be made

Followed up on new leads and referrals resulting from field activity

Identified sales prospects and contact these and other accounts as assigned

Prepare presentations, proposals and sales contracts

Developed and maintained sales materials and current product knowledge

Established and maintained current client and potential client relationships

Managed account services through quality checks and other follow-up

Identified and resolved client concerns

Prepared variety of status reports, including activity, closings, follow-up, and adherence to goals

Communicated new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff

Coordinated company staff to accomplish the work required to close sales

Developed and implemented special sales activities to reduce stock

Technician-Indian Air Force-India1985-1989

Reference Available On Request

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