Scott M. Cochran

rd698u@r.postjobfree.com

*** ******* *** #**, ****** City, NJ 07302

860-***-****

EXPERIENCE:

Zipcar, Inc. New York, NY

Marketing Manager 2008-present

• Analyze sponsorship, partnership and media buying opportunities on both the local and national levels

• Develop local experiential marketing programs, resulting in approximately 20% growth in new member applications year over year

• Recruit, hire and train nine member local marketing team responsible for activating branding programs and events

• Forecast member growth month over month and determine appropriate actions to close any gap between forecast and stated goals

• Engage current and new members through member events to increase retention resulting in a decrease in member loss from 2.2% to 1.5% month over month

• Manage marketing budget, totaling $2 million, to activate events, partnerships, media buys and sponsorships throughout the New York Metro Area, while reducing cost per acquisition by 56.24%

• Partner with corporate marketing department to aid in the development of a social media strategy including the launch of a branded Facebook page and the first ever “Tweetup” in New York City

• Initiate member events program to increase direct brand communication and interaction with our member base

• Maintain a weekly blog outlining all marketing initiatives, successes and key learnings from all programs

OgilvyAction New York, NY

Account Supervisor 2006-2008

• Developed experiential and promotional programming for a variety of clients including Maxwell House, Ragu, Bertolli and Perrier

• Reviewed and provided recommendations on sponsorship opportunities based upon identified criteria and client marketing and sales goals

• Acted as team lead on all brainstorming and client presentation sessions

• Prepared and managed program budgets and financial reconciliation

• Forecasted sampling, coupon redemptions, consumer interception and consumer impressions for all presented concepts

• Prepared post-program analysis and future recommendations to client following program completion

Doubledown Media New York, NY

Marketing and Promotions Manager 2005-2006 (contract)

• Worked in tandem with internal sales team to drive value-added program proposals for potential advertising clients with the goal of increasing ad revenue for Trader Monthly Magazine

• Drove the process for response to RFP’s from prospective advertisers to include reader and subscriber statistics as well as creative and strategic ideas to connect the advertiser with the magazine’s readership

• Planned, coordinated and oversaw execution of a variety of corporate events ranging from conferences to informational seminars and product showcases

• Collaborated with creative department in the design of all event and magazine support materials

• Drafted press releases to be included in press mailings in conjunction with the on-sale date of each issue

Scott M. Cochran

Contract Marketing Consultant 2003-2005

• Conceptualized and oversaw execution of various marketing programs for brands such as Hershey Foods, Kraft Foods, Captain Morgan, Captain Morgan’s Parrot Bay and Baileys

• Forecasted sampling activity, promotional activity and budgets for fiscal year planning

• Prepared competitive research with the goal of learning from competitive activity in order to more accurately and effectively reach defined target markets

• Facilitated creative development of Point-of-Purchase, FSI development and new packaging efforts for various brands enabling the brands to present new brand extensions and packaging to the general market

• Worked with defined regions to extend localized promotions that broaden the relevance of prioritized national programs to differing and demanding markets

Ryan Partnership/Heineken Wilton, CT

Program Manager/Associate Program Manager 2002-2003

• Developed appropriate promotional programs for the brand’s three identified marketing platforms – sports, music and entertainment – that has involved working with partners such as VH1, MTV2, Warner Bros. Studios Maxim Magazine and Rolling Stone magazine

• Strategically developed program concepts and oversaw program execution for Heineken both domestically and internationally

• Researched available market opportunities to identify event sponsorship and promotional partnership opportunities

• Participated in strategy sessions with the client to determine the appropriate tactics for effective entry into the world of music

• Formulated budgets and execution plans for promotional activities

PRIMEDIA Business Stamford, CT

Marketing Specialist 2000-2002

• Devised and executed the marketing plans for six publications

• Co-authored and launched company-wide Email Marketing Policy

• Prepared competitive intelligence reports with the goal of strengthening PRIMEDIA’s market position

• Managed projects from concept development through production and implementation

• Executed advertising campaigns for various clients of PRIMEDIA Magazines

EDUCATION: Marist College Poughkeepsie, NY

• Bachelor of Science in Business Administration/Marketing 2000

AWARDS:

• Perrier: Selected as Nestle Water’s Global Best Action Program 2007, 2008 Silver Ex Award – Best Nightlife Marketing Campaign, Silver Effie Award – Renaissance Category

• Maxwell House: 2008 Gold Ex Award, Best Multi-Venue Event (Consumer) & Silver Reggie – Local, Regional Market

Contact this candidate