Sales Professional

**** ***** ******** 941-***-****

Sarasota, Fl **241

Lawrence “Larry” Frazer

Profile: Dynamic, successful sales executive with a unique blend of business skills. 12+ year record of achievement and success. Tenacious at hunting/building new business and forging strong relationships. Highly self motivated and detail oriented.

Professional Experience:

Equipment Solutions Sarasota, FL 2004-Present

Sales Consultant

• Reseller of technology products and services primarily to the hospitality industry.

• Products include POS software & hardware, Property Management Systems (PMS) software & professional services, table management solutions, energy & power saving solutions and digital engagement solutions.

• Responsible for new business development with a primary emphasis on franchise groups (chains), multi property accounts, Property Management Companies and corporate clients.

• Daily activity included prospecting, proposal generation and follow up, database management, solving new customer’s challenges, interaction with implementation and technical personnel,

 Oversee all sales and business development strategies for new and existing individual and chain accounts.

 Consultative sales with the knowledge and understanding of strategic accounts. The position requires having a complete knowledge of the hospitality, retail and related industries.

Turbo Air, Inc. Miami, FL 2002-2004

Sales Executive-Florida

 District Sales Manager for a Major Manufacturer of Commercial Refrigeration Equipment. Distribution included the restaurant and hospitality industries.

 2003-2004 sales increased by 90%.

 Responsibilities included managing large dealers and distributors, corporate major account development within the geographic region, implementation of promotional programs, lead generation, distribution and marketing.

Sicom Systems, Inc. Doylestown, PA 1997-2001

Regional Sales Executive-Southeast, U.S.

 #1 ranked Sales Executive for a Major Point of Sale (POS) Computer Company targeting the hospitality market.

 Quota Club Award member every year.

 Increased regional sales from $159k to over 1 million per year.

 Managed the Southeast Region and worked with chain accounts such as CKE, Burger King, McDonald’s, Wendy’s, Arby’s and Yum Brands.

 Primary responsibilities included establishing new accounts, managing existing clients as well as overseeing system rollouts.

 Exceeded company goals for new accounts by 85%.

8307 Eagle Crossing 941-***-****

Sarasota, Fl 34241

Lawrence “Larry” Frazer

GEAC/Fasfax Corporation Nashua, NH 1992-1996

Northeast Regional Sales Representative

 Regional Sales Representative for a Point of Sale (POS) company to the hospitality industry

 Expanded territorial sales by 150%.

 Ranked # 3 Regional of Sales Representative in the company.

 Targeted the hospitality industry with a focus on franchise groups.

 Quota Club Award member.

Education

Kean University Union, NJ

B.S. in Management Science

Courses included: Marketing, Business Organization and Management

Business Statistics, Management Corporate Finance

Economics 1 & 2, Business/Professional/Technical Writing

Sales Management

Business

Skills &

Awards

• Microsoft Customer Relationship Manager (CRM), Microsoft Sales Logix,

• Outlook, Excel, PowerPoint

• Sales/Marketing, Quota achievement strategies

• Client/major account development & management, cold-calling/prospecting & proposals

• Trade show participation, Closing/customer service, Forecasting/goal achievement.

• Sales Rep of the Year

Previous Professional Licenses: Series 7 & 63 Stockbroker

Life Insurance & Annuity

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