Elissa M. Cheney

PO Box #****

Rancho Santa Fe, CA 92067

858-***-****(cell) 858-***-****(home office)

rbz6gw@r.postjobfree.com

Professional Experience

May 2011 DOXA DENTAL

To Present Manufacturer of Ceramir Dental BioCeramic Luting Cement

Western Regional Manager/Working Manager

Doxa, a manufacturer in Sweden for 25 years, originally known for Biocompatible /Bioceramic Cement technology in Orthopedics, and dental luting cement in Europe and Sweden introduced Ceramir May 2011 to the US dental market. Splitting the USA, I am responsible for the US launch and sales activities west of the Mississippi. Ceramir is sold exclusively thru one distributor network in US and abroad. I am instrumental and involved with initial launch of product across the USA, training distributor sales force, dentists and staff, establishing new kols and working with kols whom I have had past experience with, involved in initial product handling studies for product, consistently working with our marketing agency for new brochures, meeting with heads of dental schools departments, attending all major meetings, presenting to distributor sales meetings, study clubs, and US based headquarters. Work closely with head management of distribution and provide key reporting on progress of products success. Suggest promotions and help to create market awareness and drive sales. Will be hiring for future territories under my region in 2012

• WRegion has exceeded original goal in first 6 months with increased sales numbers. 20 % more sold WRegion Vs ERegion

• WRegion currently seeing more reorders of 4 or more boxes per office or per clinician

• WRegion has most large buying accounts of practices doing 150 or more crowns per month.

October 2008 MILLENNIUM DENTAL TECHNOLOGIES

May 2010 Soft Tissue Dental Laser specifically approved for Periodontal

Disease

Regional Periodontal Consultant

Responsible for developing sales of the Periolase MVP7/ND:YAG laser.

This ND:Yag Wavelength FDA cleared and linked for specific procedure “LANAP” a alternative to invasive scalpel surgery for patients who

have Periodontal disease. Sold the procedure, roi, education, training,

value proposition, and equipment to Periodontists, Gps’ and Cosmetic

offices. Worked closely with PR firm and key opinion leaders. This

‘Bone building gum disease treatment has life changing impact on

Patients. Southern CA region.

• Exceeded Quota, 2008, 2009, 2010 YTD, in bad economic market.

• 4 of 20 reps, year 2009

September 2004 PALOMAR MEDICAL

October 2006 Manufacturer of Medical Laser devices

Aesthetics/Dermatology Laser Sales Representative

Sold the Palomar Estelux, Medilux ,IPL systems and family of lasers to

Physicians, Derms, Med-Spas, OB-Gyns, and family practices. Trained

Office staff, demonstrated devices,marketing, ROI, trade shows.

Expanded market share, kept territory on target. Prior to my filling territory

It was vacant for a long while. Re-established relationships with existing

Customer base. B2B. Northern CA, Nevada.

November 1999 HOYA – CONBIO

February 2002 First dental FDA approved hard tissue dental laser in US

Western Regional Manager, Working Manager

Responsible for selling and launching the first FDA approved Hard Tissue ER:Yag laser for dental cavity preps, this wavelength replaced using the dental drill in many procedures. Sold the “Delight” B2B, also the dental dealer network. Successfully ran the western region. Opened the dental based start up division, Identified markets and priorities, trained, planned seminars, worked with sales reps clinicians, key opinion leaders.

• #1 working manager and manager out of 14 reps, 1999, 2000, 2001, 2002

October 1998 DENTSPLY- CAULK DIVISION

November 1999 Multi division Dental Manufacturer

Sales Representative

Responsible for selling and implementing entire product line of restorative

materials for dentistry.

Sold thru dealer network, in Northern CA.

• Achieved most sales in company Jan and Feb 1999

April 1991 AMERICAN DENTAL LASER/TECHNOLOGIES/INCISIVE LASERS

February 1998 First FDA soft tissue approved dental laser sold in dental industry

Sales Representative, Western Regional Manager, Working Manager

Performed complex sales and launch of First FDA approved dental laser device, the ND:YAG.(co developed by William D. Myers, MD),also the KCP(kinetic cavity preparation) launch and sales, Sold B2B and thru Dental Dealer network in western region.

Developed and managed territories from inception of launch to achieve

Top sales awards and revenues.

• #1 Working Manager, 1993, 1994, 1995, 1996, 1997, and 1998

• #1 Sales Rep years 1992, 1993, 1994, 1995, 1996, 1997, 1998 out of 15 reps

• Sold 10 lasers per month, 9 to 11 KCP’s per month.

• Generated annual sales exceeding $1.5 Million throughout time of employment.

• Established US market for Incisive Lasers

1990

to 1991 ACU-IMAGE/NEW IMAGE

Manufacturer of first intraoral camera to dental industry

Sales Representative, Western Regional Manager

First FDA approved dental intra-oral imaging system. Responsible

For sales and launch, opening distribution and training their sales and equipment reps, business development, trainings, tradeshows,

marketing, demos, dental school sales, and building new podium

relationships across the USA.. New image technology used in

Plastic surgery to show patients before and after images) Covered US maket

• Went from $0 to $2 Million in sales Nationally.

October 1989

October 1990 ESSENTIAL DENTAL SYSTEMS

FLEXI POST Post and Core

Full Time Sales Representative

Responsible for the selling and training of the “Flexi-Post”, post and core

System from “EDS”, used for endodontic purposes (root canals). Sold

The Flexi-Post to GP’s and specialists, dental schools,

government business in the Western Region. Sold through dental dealers

Network. Covered CA, NV and Hawaii

• Promoted from East Coast to West Coast territory, after achieving best territory on the East Coast. Increased West Coast from a slump to #3 in Stack Rankings out of 18

• #2 in company rankings out of 18 reps(Northern California)

1987 to 1989 MID-ATLANTIC DENTAL SALES

Independent Manufactures Sales Rep

Represented eight dental manufacturers. Several of the manufacturers are: GC, EDS, Pascal, Healthsonics. Sold all dental products and small dental office equipment thru all dental distribution. Territory was Maryland, Washington and Virginia.

Responsible for training dealer sales reps, doctors, trade shows, dealer Shows, and dental school business.

• Had the #2 grossing territory with EDS, after 2 years of representing EDS in the DC market. EDS hired and promoted me full time, exclusively, and I was relocated to

California. Covering :CA, NV, and Hawaii.

1984-1987 DENTAL ASSOCIATES OF BRANDYWOOD

Private Practice Dental Group. Dental Hygiene and Assisting

EDUCATION

BS, Dental Hygiene, 1984. Temple University, School of Oral Hygiene,Philadelphia,PA

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