Market Development Manager

JESSICA BERGER

**** ***** *** ****

Pittsburgh, PA 15232

cell: 404-***-****

email: *********@*****.***

SUMMARY

-Proven Marketing Experience: Product management experience and management of a business-to-business brand

-Brand Innovation and Design: Planning and design of a new brand for Arkema Thiochemicals and creation of a brand experience for their product portfolio

-Market Research Experience: Targeting and Positioning for Ciba, as well as defining several value propositions for market segment

-Demonstrated Management Experience: Management and coordination of a mixed level global research team at for NASA and IBM research projects

-Research Expertise: Graduate research at Georgia Tech in materials engineering as well as a chemical research at DuPont

EXPERIENCE

PPG Pittsburgh, PA Marketing Manager 6/08-present

* Managed production planning, market communication, pricing structure, and sales portfolio of PELS®

* Managed an integrated marketing communication and promotion campaign to create 10% lift in sales for liquid caustic soda

* Reorganized and developed a complete sales portfolio by industry segment and health of targets, resulting in a 18% increase in contract lengths

* Directed a complete analysis of the bleach market with and planned a product launch proposal to move into a new market, with a 10 year value of $22MM

* Organized a regional-pricing regiment to increase volume of PELS®, resulting in a 33% lift in sales in 5 months

Arkema Philadelphia, PA MBA Marketing Intern 5/07 - 8/07

* Organized and managed a team to create a new branding strategy for linear mercaptans to capture new product and service definitions, resulting in a new brand plan for use in Arkema’s Thiochemicals division

* Created an integrated marketing communication and promotional plan for the linear mercaptans products for use in industry events and point of contact sales

* Led a team to redefine value propositions for a family of thiochemical products, resulting in a highly defined value-added pricing structure for market segments

* Created stage-gate process to define and structure new branding strategies

Ciba Tarrytown, NY Market Analyst: ISBM Practicum 2/07 - 5/07

* Collaborated on a cross-functional research team to determine the value-added of a stabilizer for roofing to increase profitability and market communication

* Overhauled and authored several new value propositions to architects, specifiers, roofing manufacturers, and suppliers for use in point of contact sales

* Repositioned and targeted roofing industry for additives by generating and administering surveys to roofing consultants and suppliers

Georgia Institute of Technology Atlanta, GA

Research Assistant 8/04 - 7/06

* Generated and fostered relationships with NASA, Northrop Grumman, and Texas instruments and co-authored 2 research proposals for project collaboration that were funded totaling $4M

* Served as project manager for 3 global, mixed-level teams on materials science research projects, while motivating cross-functional research teams

* Segmented, targeted, and positioned new research avenues towards grant proposal for strategic analysis of new project development

* Authored and presented 3 first author articles for publication in scientific journals

SKILLS

SAP, Lotus 123, Lotus Notes, SPSS, Microsoft Office: Excel, PowerPoint, MS Word, Access

HONORS/ ACTIVITIES

-President: M.B.A. Marketing Association 4/07 – 5/08

-VP of Alumni Relations: Women’s MBA Association 1/07 – 5/08

-First Year Representative: Marketing Association 10/06 – 4/07

-Polymer Rep. and Social Chair: Graduate Student Forum 8/05 - 8/06

-Vice President: American Chemical Society 8/01 - 5/03

-Student Chair: Women in Engineering and Math 9/01 - 5/02

-Founder: Red Cross and York Hospital Blood Drive 8/98 - 5/99

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