Product Professional

MICHAEL KECSETI, MBA

***** ********* **. ¨ Duluth, GA 30097

Home: 678-***-**** ¨ Cell: 404-***-**** ¨ Email: ********@*****.***

Profile: www.linkedin.com/in/kecseti

SENIOR PRODUCT/PROGRAM MANAGEMENT EXPERT

Delivering Complex Product Management Solutions That Drive Revenue And Reduce Cost

Enthusiastic, results-driven Product Management Leader – with experience managing product portfolios of $60 million in annual sales – brings expertise in Product Ideation, Channel Launch, Marketing Strategy and Project Management of IT/ Enterprise projects. Bring track record in the implementation and oversight of international and domestic projects resulting in savings of millions of dollars while also managing cross functional project teams upwards of 100 people. Proficiency in returning underperforming product lines to profitability and reducing product turns from 120 to 40 days. Executed plan that directly led to the recovery of $2.5 million dollars in excess product. Launched over 70 regulated and non-regulated Promotions, Enhancements and Product Improvements in Fortune 50 size channels.

CORE COMPETENCIES

Continuous Process Improvement

Customer Service & Satisfaction

Change Management Driver

High-Dollar Negotiations

Leadership Development

New Market Penetration

Merchandising/Advertising Strategies

P&L Management/Budget Planning

Product Development & Pricing

Strategic Partnerships & Alliances

Revenue & Profit Growth

Sales & Marketing Leadership

Strategic Planning

Technology Utilization

Productivity Improvement

CAREER SUMMARY

FLUKE NETWORKS, Atlanta, GA 2007 – 2008

With annual sales of $300 MM and with 700 employees, Fluke Networks is one of the largest providers of innovative solutions for the installation and certification, testing, monitoring and analysis of copper, fiber and wireless networks used by enterprises and telecommunications carriers.

Product Manager

Responsible for telephone line testing equipment including hardware and software customization

¨ Managed successful international implementation of software and testing program in Qatar

¨ Lead team that addressed repair facility shut down, move and start efforts, reducing repair costs

¨ Drove new product launches into the channel

Selected Accomplishments

¨ Led the rollout of a complex network-testing program for the only telco in Qatar

AT&T (BELLSHOUTH) Atlanta, GA 1998 – 2007

#10 on the Fortune 500 list. The largest telecom provider in the United States with revenues over $12B.

Associate Director of Product Management (2006 – 2007)

Lead restructuring and branding efforts for the portfolio of Phone Products

¨ Found cost effective solutions to meet Re-branding guidelines

¨ Develop new processes to integrate existing sales process into new parent company methodology

Selected Accomplishments

¨ Rebuild Internet sales channel to deliver 10% of all sales, a 300% improvement

¨ Launch restructured product into 56 call centers improving month to month sales by 10%

MICHAEL KECSETI PAGE 2

Senior Business Development Manager / Product Manager / Portfolio Manager (2005 – 2006)

Appointed to lead a new division focused on the sales of wireless and broadband devices.

Product Manager for $13,000,000 annual sales of Telephone equipment

¨ Recovered $2.5 million in waste

¨ Reduced inventory turns from 120 days to 40 days

¨ Dramatically reduced vendor credit turnaround time to under 40 days

Portfolio Manager of over 30 projects to insure process compliance for executive reporting

¨ Heading the development of the reporting process and senior executive reporting

Selected Accomplishments

¨ Launched “pay for support” product in support, billing and sales channels

¨ Saved $100,000 and 6 months of development with revolutionary re-tasking of existing billing process

¨ Project managed all product operational ideation and execution for “pay of support” product

¨ Negotiated contract with national PC support vendor and local union to train and execute trial

¨ Developed MSD, Scope of work, training and lifecycle reporting

Senior Development Manager (2003 – 2005)

Managed Bellsouth internet service provider project teams to develop new internet products and enhancements.

¨ Headed trial team that launched 3 Wireless Broadband access networks

¨ Directed four large cross-functional teams ( over 100 people ) as Project Manager to resolve DSL promotion and billing problems untimely resulting in a new promotional functionality

Selected Accomplishments

¨ Resolved 3-year-old stalemate, to create the plan to migrate customers to a cost effective network saving over $20 million

Product Manager (2000 – 2003)

Had “day to day” responsibility for product and promotional lifecycle for $60 million portfolio of products, including DSL, PRI, Frame Relay, and Web Hosting for Bellsouth Small Business.

¨ Spearheaded the launch of new Frame Relay pricing and provisioning

¨ Launched over 70 promotions and enhancements into the sales channels

Selected Accomplishments

¨ Lead teams to launch Microsoft ASP into Bellsouth channels and won “Department Head” award

¨ Used existing sales data to create fundamentally new regulated promotions that were approved in all 9 states and exceeded sales forecasts

Sales Team Manager / Data Products SME (1998 – 2000)

Led Bellsouth Small Business team in the Carolinas. Started with structured sales team job but quickly built a new position dedicated to increasing DSL sales for the region.

¨ Quickly promoted to a regional staff manager to create a program to increase DSL sales

¨ Directed network DSL deployment for Small Business for the entire Carolina Region

¨ Built a “grass roots” marketing campaign which included public speaking engagements

Selected Accomplishments

¨ Created, trained and managed a special DSL telesales group that led sales with 200% of goal

*Previous experience gained at Micron and Stanford Management Group from 1994 – 1998. Details furnished upon request.

EDUCATION

KENNESAW STATE UNIVERSITYMaster of Business Administration (MBA) HIGH POINT UNIVERSITYBachelor of Arts in Managerial Psychology

Contact this candidate