Marketing Manager

JENNIFER L. GALLUCH

**** ********* ***** ** ***. C  Grand Rapids, MI 49534  Tel: 616-***-****  E-Mail: ***********@*****.***

MARKETING / ADVERTISING COORDINATOR

Competitively Positioning Brands, Products and Services

Creative professional with a proven track record of successful projects from initial concept through completion. High-energy, results oriented leader recognized for innovative tactics and strategies. Talent for building cohesive teams with strong problem-solving skills, able to manage time-sensitive projects on time and within budget.

Combination of marketing expertise with commitment to contributing to an organization’s bottom line. Consistently successful in conceptualizing, developing and orchestrating internal and external marketing initiatives to support regional, national and international sales organizations. Excellent communications and interpersonal skills. Distinguished graduate of Davenport University.

Areas of Expertise:

• Strategic Brand Planning • Trade Shows & Conferences

• Comprehensive Advertising Campaigns • Community Relations

• Graphic Design / Print Media • Business Marketing & Promotions

• New Market & Customer Development • Content Development

• Business Analysis • Market Trend Analysis

• Promotional copywriting • Market Research Analysis

MARKETING COORDINATOR

Fireboy-Xintex & Aetna Engineering, Grand Rapids, MI November 2007 – October 2008

• Managed all PR marketing functions through press releases, professional networking and by creating an educational focus to allow greater company exposure.

• Conceptualized, designed and implemented regional, national, and international (European) advertising campaigns.

• Served as company liaison and central point-of-contact for media relations and inquiries.

• Coordinated all national trade shows and assist in material preparation for international trade show representation.

• Accountable for all stages of the design and production of consumer packaging.

• Performed exploratory new market research, trend analysis (market, consumer, and competitor) and current market penetration reports.

SALES & MARKETING CONSULTANT

Through Robert Half for Polymer Protective Packaging, Sparta, MI June 2007 – November 2007

• Planned and developed Polymer Packaging's first ever completely interactive eCommerce website.

• Designed, created and launched Polymer’s eBay ProStore increasing Polymer Packaging's market exposure exponentially.

• Simultaneously administered both of the aforementioned sites.

• Augmented current accounts with CRM techniques while re-establishing relationships with past clients who have become inactive. Successfully reactivated approximately 1 out of every 4 "dead" accounts.

• Created direct mailing brochures and implemented company’s first direct marketing campaign.

(Of note, August 2004-December 2006 - Full Time Student Obtaining 2nd Degree)

MARKETING & ADVERTISING INTERN (6-month assignment)

Wood TV 8 Grand Rapids, MI December 2004 - May 2005

• Worked closely with the "Barnaby" and "Miranda" public relations programs.

• Prepared packages for “Miranda’s” Park Parties.

• Performed editing and transcription.

• Maintained inventory levels of promotional items for both book and meteorology school programs.

• Divided time segments for various pricing levels and advertising rates.

• Provided on location support for multiple commercial shoots.

• Updated daily community events & "The Phrase That Pays" ongoing internet database.

DIRECTOR OF MARKETING DEVELOPMENT

C.D. Barnes Associates, Grand Rapids, MI Apr, 2003 - Nov, 2004

• Reported directly to the Vice President in determining all short and long term marketing plans for this company with an annual sales volume of approximately $50 million.

• Prepared all proposals and presentations for Construction Management and Design/Build programs.

• Created all graphics and advertisements and handled all advertising contract negotiations with business journals, trade magazines and local newspapers.

• Coordinated and executed all ground-breakings and open-houses for new clients to include members of the press and/or business journals, and guests ranging from the Major of Kentwood to the Governor of Michigan.

• Initiated and maintained strategic relationships with architects and engineers enabling C.D. Barnes Associates to obtain lucrative positions in "invite-only" bids.

BUSINESS-TO-BUSINESS SALES SUPPORT REPRESENTATIVE

Sprint PCS, Grand Rapids, MI July, 2002 - Feb, 2003

• Acquired the responsibility for the largest sales team in the Midwest division

• Created and extensively tailored PowerPoint proposals for potential corporate clients.

• Developed a training and overview book for new Business Account Executives that caught the eye of regional directors, leading to plans for it to be used throughout Sprint's entire Midwest region.

• Acquired the adaptability needed to handle new software, constantly changing promotions, and an increasingly diverse clientele.

EXECUTIVE ASSISTANT / SALES, MARKETING & ACCOUNTING SUPPORT

Richwood Industries, Inc., Grand Rapids, MI July, 1995 - July, 2002

• Prepared all outgoing company correspondence, presentations, and proposals.

• Processed daily invoices of outgoing shipments, increasing on-time payment.

• Analyzed daily margins of all products, ensuring immediate corrective action could be taken.

• Designed and executed a number of marketing and sales initiatives

• Responsible for press releases, newsletters, and other business publications

EDUCATIONAL BACKGROUND:

Bachelor of Business Administration, Marketing with a Business-to-Business Specialty (2006)

Davenport University / Grand Rapids, Michigan

magna cum laude, GPA 3.88

Accounting Specialist Certification (1997)

Davenport University / Grand Rapids, Michigan

Highest Honors, GPA 4.0

SCHOLASTIC HIGHLIGHTS:

• Ranked Top 10 in State in Delta Epsilon Chi's annual competition.

• Achieved highest honors on the Dean's List every term throughout collegiate career.

• Recipient of President's Scholarship for Scholastic Excellence each year.

GRAPHICS SOFTWARE:

Photoshop  Illustrator  InDesign

References furnished upon request.

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