BRENT ALDERMAN

**** *. ******** ****** *******, AZ 85022 602-***-**** r6fzai@r.postjobfree.com

VP – SALES AND MARKETING

Analysis and Forecasting / Growth Strategies / Sales Presentation and Negotiation / International Strategic Alliances / New Products / Direct and Reseller Channels / Startups / Turnarounds / B2B

Building sales and market share with small, medium and large companies, I transformed vision into reality and profit. As a sales executive, I crafted business plans for startup and mature organizations, detailing strategies to outmaneuver the competition, expand into new geography and achieve dominance.

Successful in negotiating and securing new business in both domestic and foreign markets, I consistently exceeded sales quotas and have been tapped as the go-to person for the most challenging assignments. As both leader and personal producer, I am flexible, adaptable and readily embrace change.

• Driving sales in the face of a competitive landscape

• Negotiating effectively and creating the desired “win-win” outcome

• Ensuring excellence in client relations and sales follow through

• Creating the proper culture and ensuring superior performance

• Providing accurate forecasting and achieving goals

My credentials include a BS in Business Administration from Arizona State University. I have been described as a strong leader with high integrity and an innate ability to make things happen. My skills in strategic planning have enabled companies to implement effective change, increase revenue and meet objectives.

SELECTED ACCOMPLISHMENTS

Winning new contract. Led CTB McGraw-Hill team in response to RFP for products and services in Qatar. Conducted executive presentations to Ministry of Education officials. Awarded $8M extension of contract. Went on to set up new foreign office and secure strategic business partners to support significant new business.

Creating plan and negotiating added business. Department of Education (DOE) in Puerto Rico had secured funding for three new programs. Developed plan by which First Caribbean could capitalize on opportunity and provide products and services. Presented plan to Program Managers from DOE, winning $5.3M in new business.

Expanding into International market. Computer Curriculum Corp. did not have an International division and could not pursue significant revenue opportunities. Wrote an International sales plan, gained approval from the CEO, and executed the plan. Delivered over $50M revenue in next seven years.

Formulating sales and marketing plan following acquisition. WRC Media acquired Compass Learning. Developed three year International plan for Compass, as well as plan for cross company sales and marketing integration. Generated $2M in international sales for Compass during first year of acquisition.

Tapping into new market. CTB McGraw-Hill wanted to launch product line in China K-12 market. Worked with McGraw-Hill China General Manager and CTB China Rep in developing a sales, marketing and product plan. Built relationships with China Ministry of Education and key Universities. Set the foundation for significant new business.

CAREER HISTORY

General Manager / Co-Owner, First Caribbean Educational Group, 2004 to Present. Started exclusive distributor service for LeapFrog SchoolHouse educational products and services in Puerto Rico and Caribbean area. Built annual sales to over $4M. Turned over daily activities to an Operations Manager in 2006. Retain co-ownership.

VP International Sales, CTB McGraw-Hill, 2006 to 2008. Developed International business strategies and a five year sales plan. Developed China business plan including a product marketing plan with ROI model for online Oral English Assessment program. Recognized as top achiever for building sales $20M within two years.

VP, Sales, Business Development and Special Markets, LeapFrog SchoolHouse, 2002 to 2004. $40M educational products and services firm. Developed alternative channels / markets, achieving 140% sales increase.

Sr. VP, International Sales, WRC Media, Inc., 2000 to 2002. $400M educational publishing firm. Developed strategic plans and negotiated partner agreements to distribute company products and services.

Earlier: International Sales, Computer Curriculum Corp. (division of Simon and Schuster).

Additional Information: I enjoy golf, boating, football and reading.