Sales Manager

Qualifications: Highly proficient in all aspect of product management including customer and market analysis, defining customer need and product specifications, the application of emerging technologies and the management of both product managers and product development teams to achieve project goals on time and within budget.

Employment: November 2010 to Present – Director of Product Manager

Dialight, Solid State Lighting Group

1501 RT-34 South, Farmingdale, NJ 07727

Manufacturer of heavy duty industrial hazardous location LED luminaries

• Manage a $60 million product group with full P&L responsibility from product conception through development and into end of life.

• Responsible for continuous cost management/reduction activities in a hyper competitive market while dealing with price erosion and continuous technological advancements

• Manage a team of product mangers to identify and develop new product opportunities

• Analyze market and technology trends to lead the industry in LED applications

• Develop pricing models to maximize profits while minimizing the effects of price erosion in the market

• Research new markets to determine market size, customer requirements and competitive positioning

• Implemented a revised new product development procedure to accurately capture market requirements, product specifications, cost and other financial targets as well as project timeline

• Participate in Value Innovation Program, developing Blue Ocean strategies

September 2006 to November 2010 – Product Manager

Federal Signal Corporation, Industrial System Group

2645 Federal Signal Drive, University Park, IL 60466 708-***-****

Manufacturer of general purpose and hazardous area signaling and communications systems.

• Developed comprehensive product line marketing strategy for the Core Products group of the Federal Signal offering including market analysis, pricing model, competitor profiling, new market identification and new product development guidelines and more

• Developed full product line marketing strategy for Atkinson Dynamics a heavy duty industrial intercom product line. Strategies lead to an 11% increase in sales for 2008

• P&L responsibilities for entire product group comprised of 2840 SKU and totaling $56 million in 2009 total sales

• Managed a complete redesign of the Atkinson Dynamics marketing collateral including website with e-commerce capabilities, catalog cut sheets and international and domestic price sheet

• Negotiated and facilitated two profitable private label agreements generating Federal Signal products market penetration into previously under services markets

• Team leader on New Product Development team delivered 4 new products to market completing each phase gate on time and on budget

• Performed market intelligence including field interviews, web based surveys

• Participated in corporate wide LEAN initiatives including Kaizen events and MDI events. Met or surpassed objectives in each event

October, 2003 to September, 2006 – Marketing & Sales Manager

Cal Lab Company

17035 Westview Ave., South Holland, IL 60473 708-***-****

Accredited electronic and mechanical calibration services

• Identify, research and develop new market segments to maximize capacity.

• Develop annual marketing program including trade industry magazine advertising, target direct mail campaign and email advertising program, responsible for a 12% increase in new business in 2005.

• Identify and negotiate strategic alliances to complete and compliment current service package offerings.

• Create marketing budget, monitor spending and evaluate results.

• Develop marketing materials maintaining company message; brochure, micro CD and email newsletter.

• Coordinated all trade show efforts including show selection, booth design, graphics selections, staffing, pre show and post show briefings and development of promotional materials.

1990 to February, 2003 - Manager of Marketing & Sales

K. H. Huppert Company, Inc.

16850 South State Street, South Holland, IL 60473 708-***-****

Manufacturer of industrial heat treat furnaces and ovens

• Develop annual marketing plan, responsible for 32% increase in sales in a 3 year period.

• Implemented marketing and sales information database, which cut processing cost by 17%, and processing time from two days to one.

• Expanded network of representatives by 43% in 3 years. Negotiate contracts.

• Research and evaluate potential new product offerings to determine compatibility with current product line, manufacturing capabilities and estimate demand.

• Establish pricing strategy for new products and replacement parts.

1985 to 1990 - Inside factory sales

E.N.D. Grinding Services, South Holland, IL 60473

Custom grinding and machining services provider

• Sold entire product/service line via trade shows, presentations and telephone.

• Assisted in the planning of the company’s marketing and advertising programs.

• Assemble data and write sales and sales territory reports.

Education: December, 2001 – M.B.A. Marketing/Management (3.89/4.0)

Governors State University, University Park, IL 60466-0975

December, 1995 – B.A. Business Administration\Marketing (3.85/4.0)

Governors State University, University Park, IL 60466-0975

Comp. Skills: Windows, MS Office (Word, Excel, Outlook, PowerPoint Access), AutoCAD, Adobe Acrobat, Mind Genius

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