Communications Lead - SAP Communications

Greg Corner

Certified Lean Six Sigma Green Belt

**** ********** ***** **********, **** 43566 H: 419-***-**** C: 419-***-****

****.*******@*****.*** http://www.linkedin.com/in/gregcorner

Multi-faceted professional committed to exceeding customer expectations while driving revenue growth, brand awareness, and affecting internal and external stakeholder behavior change. Strong business partner adept at conceptualizing and implementing successful communications programs.

AREAS OF EXPERTISE

Change Management/Organizational Readiness

Strategy, Planning, and Measurement

Stakeholder Engagement

Executive Counsel

Employee and Marketing Communications

Process Development and Improvement

PROFESSIONAL EXPERIENCE

OWENS-ILLINOIS, INC., Toledo, Ohio 4/2010 - Current

I-O is a $7.4 billion global glass container manufacturer with 25,000+ employees located in 21 countries.

Communications Lead - Global SAP Deployment (Change and Organizational Readiness Team)

Responsible for developing, implementing, and managing all communications activities to create understanding, education, and engagement surrounding the new global SAP enterprise resource planning system, as well as prepare all company sites and end users for the transition.

* Developed the program’s first global communications strategy and plan targeting all organizational levels. Communication metrics increased by 21% in the first six months of using the plan.

* Draft executive leader communications and create presentations for multiple organizational groups (hourly employees to C-level teams) including program updates, and messages that focus on end user engagement and address issue management. Provide senior program leadership counsel on stakeholder relations during critical communication opportunities.

* Maintain a MS Sharepoint® collaboration web site for over 1,000 extended team members to share information, facilitate discussion groups, and serve as a central point for performing and measuring program activities. Created web site governance team and processes. During initial program phases, the web site’s usage metrics were double that of any other O-I collaboration site.

* Collaborated with Latin American Program Lead to create an effective regional communications plan to increase program awareness and education prior to the SAP launch. Work with personnel in each country to deliver communications in a timely manner.

* Worked with process functional leaders to develop a successful web training series. The result was more knowledgeable off-site team members who were better prepared to support SAP at their location. Also produced SAP education videos in-house that saved ~$50K in vendor costs.

* Consult with SAP process teams (PMO, Deployment, Change Readiness, Data, Testing, Global Process Leads, etc.) on their communication issues and messaging.

* Worked with the IT Legacy Systems Retirement Team and the Process and Data Governance Team to develop messaging and communications plans to deliver their specific project communications to affected groups.

SERVICEMASTER CORPORATION, Memphis, Tennessee 3/2009 - 2/2010

ServiceMaster Corporation serves residential and commercial customers through a network of more than 5,500 company-owned locations and franchise licenses.

Communications Director – Merry Maids and ServiceMaster Clean

Developed, planned, and coordinated the implementation and measurement of internal and external communications programs. Developed integrated communication strategies to support business goals.

Merry Maids® www.merrymaids.com/

* Led the brand’s first social media project (www.cleanaphoria.com). Coordinated with internal and agency teams to develop and launch the project under budget and within three months.

* Utilized web chat technology to facilitate conversations among brand president and over 100 franchisees, resulting in improved communication and a better understanding of franchisee needs.

* Wrote president’s monthly communication and COO’s weekly communication containing separately targeted messages. Drafted president’s opening address for annual franchisee conference.

* Provided franchisees with crisis communication support and helped prepare them for other P.R. opportunities enabling them to be more confident and media-savvy.

ServiceMaster Clean® www.servicemasterclean.com

* Collaborated with three business vice presidents and chief marketing officer to create an integrated business-wide communications plan including success metrics to support annual objectives.

* Coordinated three functional groups in the launch of the company’s first online training series, which generated additional product sales and better informed franchise owners.

* Utilized survey results to implement communications work flow process improvements, which increased employee readership and click-through rates and improved communications content.

CROWN EQUIPMENT CORPORATION, New Bremen, Ohio www.crown.com 11/2004 – 5/2008

$1.5 billion privately held company with 4,000 employees in 41 branches and 100+ independent dealers.

Marketing Communications Manager

Managed all creative and print production processes for print and online sales and marketing collateral including graphic design, web development, and the print shop. Coordinated the P.R. function and trade publication relations. Led a 35+ member department, six direct reports, and managed a $1 million budget.

* Led the creative coordination, costing, collateral production for a global brand identity launch. Spearheaded improvement efforts that provided higher quality materials, significant cost savings for international locations, and faster production turnaround times.

* Designed, launched, and measured a direct mail program to support the sales network. Pilot resulted in 7,000 customer touches, generated $25,000 in new sales, and enterprise-wide program adoption.

* Generated a 40% increase in print media value by partnering with retained P.R. firm to develop, implement, and measure print and online public and media relations strategies and tactics.

* Managed print collateral production for two major product launches. Brought trade publication editors to headquarters to see the launches, enhancing the company’s reputation as a trusted media partner.

* Partnered with marketing and sales managers to develop collateral and communications strategies to promote brand awareness and increase market share. Served as the chief brand compliance officer for all print and online collateral and the corporate web site.

* Oversaw crown.com SEO project which resulted in increased search engine results on optimized key words. Managed the re-branded web site launch, including the site’s first transactional web area.

* Developed the foreign language translation program for marketing collateral and leveraged buying power for all company translations resulting in cost savings and translation accuracy and consistency.

* Increased communications project trackability and decreased turnaround by collaborating with production and creative services leaders to manipulate project management software and work flow.

INTERNATIONAL PAPER, Memphis, Tennessee www.internationalpaper.com/ 7/1997 – 10/2003

IP is the #1 paper company in North America with $25 billion in sales and 100,000 employees.

e-Communications Manager (2003)

Provided consultative and project management support on enterprise and business-level projects between the communications group and other company organizations.

* Generated $120,000 annual savings by directing the evaluation of the company’s intranet and making comprehensive change recommendations approved by the company’s executive leadership team.

Business Communications Manager (2000 – 2003)

Provided internal and external communications support to a $2.5 billion business unit with 4,000 employees within five U.S. paper mills, research centers, and sales offices.

* Consulted with senior leaders to build a quarterly business update employee communication and meeting process that aligned employees with market strategies and operational results.

* Worked with executive leadership to develop and implement an annual strategic communications plan that focused on aligning with annual Gallup® survey business levers.

* Collaborated with corporate and local plant leaders and communications managers to prepare strategic internal and external communication plans for the closure of a manufacturing facility.

Internal Communications Manager (1997 – 2000)

Developed and managed all communications programs for the Courtland, AL pulp and paper mill.

EDUCATION

Bachelor of Arts/Communications - Bowling Green State University (1986), Bowling Green, Ohio.

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