Natasha Ferguson

**** ******* *****

Riverside, CA 92503

Cell: 951-***-****

E-Mail: r201am@r.postjobfree.com

Career Focus

CAREER SUMMARY: Highly creative marketing and public relations professional. Decisive leader with strong communication skills both written and verbal, excellent problem-solver and team builder with ability to attract, build and maintain strong and lasting business relationships. Proven ability to execute and drive marketing and public relation strategies with successful results.

Professional Experience

May 2012 to Current

Brown Publishing Company/BPC Mediaworks Riverside, CA

Special Editor / Marketing & PR Director

Write articles for the newspaper

Oversee the digital media publication

Manage various projects for the publisher and executive editor

Manage and oversee special events

Coordinate photo shoots and work with editorial team and staff on weekly news

Oversee marketing and public relation campaigns for BPC Mediaworks clientele, including managing a $200,000 media portfolio budget

March 2002 to March 2012

Riverside Downtown Partnership Riverside, CA

Marketing Manager

Developed, implemented and executed PR and marketing campaigns

Designed and copy wrote all marketing collateral pieces

Designed, wrote and managed the monthly newsletter

Maintained the company website

Wrote and distributed press releases and public service announcements to media entities

Generated revenue through sponsorship and fundraising Managed various Riverside cultural events from conception to completion

Byline articles in local magazines and newspapers including a columnist for travel magazine Community relations liaison between RDP and downtown businesses

January 1999 to July 2001

Advanstar Communications Santa Monica (formerly Santa Ana), CA

Editor

Copy edited, researched and wrote for Customer Interface Magazine and its e-newsletter.

Developed and produced an 80-page show guide for the call center show.

Administrator and Online Editor for exhibitor information on all call center shows.

Represented the magazine at various tradeshows.

Professional Affiliations

Public Relations Society of America (PRSA) ??- 2008 to 2012

American Marketing Association (AMA) ??- 2002-2012

Riverside Cultural Consortium Board - Marketing Chair ?? - 2005-2012

Spearheaded the marketing sub-committee and promoted all related activities including responsible for the growth of their signature event Riverside Arts Walk, and for it being the recipient of awards from the City of Riverside and its tremendous growth from a few hundred attendees to over 1,500 monthly.

Advisory Board Member for Clear Channel Communications ??- 2010-2011

Accomplishments

HONORS & AWARDS:

Gem of the Community Award by the Riverside Juneteenth Committee - 2012

Recognition from the Riverside Cultural Consortium for 10 years as Marketing Chair - 2012

Named one of 37 Community Builders by the Black Voice News Foundation - 2009

Recognition from the Arthritis Foundation Inland Empire Branch for theTaste of the Towns - 2008

Education

September 2002 New Horizons Computer Learning Center Colton, CA

Certificate in Adobe Illustrator

December 2000 Fullerton College Fullerton, CA

High School Diploma Journalism

Hamilton High School Los Angeles, CA

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