Senior Marketing Executive

DENISE L. WARWICK

**** **********, **********, ** ***** ♦ 248-***-**** ♦ *********@*******.***

SENIOR MARKETING AND SALES MANAGER

EXECUTIVE PROFILE

Strategic globally-thinking executive with an exemplary record of leading sales, marketing, and communications for a Fortune 500 Company. Recognized for developing marketing strategies that produce multi-million dollar sales increases as well as implementing sales approaches that drive revenues by up to 30% annually. Accomplished in designing process improvements for various marketing communications programs by creating innovative online systems. Skilled in leading high performance teams to grow revenue, develop, and launch programs. Reputation for implementing highly successful cost reduction strategies. Innovative, articulate presenter and communicator with ability to influence and drive results at all levels.

NOTABLE CONTRIBUTIONS

 Increased revenues by $35M for a global organization within the company by customizing the development of the global regional marketing plans, creating unique sales tools, cataloging, merchandising materials, and utilizing a unique market basket pricing process to boost sales.

 Produced multi-million dollar cost savings and created standardized tools for the organization by creating an innovative online system to consolidate and distribute physical marketing and sales materials to dealers nationwide.

 Drove multi-million dollar vehicle sales increases in excess of 129% for a one year period by capturing key accounts such as: Apple, Intel, Pacific Gas and Electric, California Highway Patrol, and State of California.

CORE LEADERSHIP COMPETENCIES

Developing High Impact Marketing Strategies ♦ Managing Multi-Million Dollar Budgets / P&L ♦ Creating Unique Go-To-Market Strategies ♦ Integrating Merchandising Solutions for Branding and Licensing of Product and Intellectual Property ♦ Creating Marketing and Communications Materials, including Web Content ♦ Overseeing Multiple Vendors ♦ Partnering with Global Senior Executive Team ♦ Cross Functional Team Leadership ♦ Key Account and National Account Management ♦ Sales Training and Team Building ♦ New Product Launches ♦ Promotions / Incentives

PROFESSIONAL EXPERIENCE

MERRILL LYNCH, Bloomfield Hills, MI

Financial Advisor, 2007 - 2008

Developed and executed marketing plan to grow book of business. Built solid working relationships with clients. Led financial seminars. Successfully brought in new clients during company reorganization and a declining market.

FORD MOTOR COMPANY, 1988-2007 Dearborn and Birmingham, MI and various regions of the U.S.

Field Training Manager, Ford and Lincoln Mercury Division, 2006 - 2007

Created/launched various training packages for our field employees in support of sales objectives, including retail training, systems training, business management training, and product training.

Company to Dealer Communications Manager/Marketing Communications Manager, Ford and Lincoln Mercury Division, 2002 – 2006

Managed multi-divisional company and dealer communications programs. In charge of numerous supplier and vendor partners. Directed a staff of three.

 Developed communications specialty eTools and process changes, resulting in over $5M in costs savings.

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 Managed Dealer eMail, a mechanism for mass communication to our dealers. Convinced Ford Motor Credit to participate as users of the system, reducing our cost exposure by 15%. Managed $750,000 budget for this project.

 Created Dealer eStore, an innovative online system to allow distribution and ordering of physical marketing and sales materials to dealers, with an Internet inventory and ordering mechanism and a consolidation shipping process. Overall effort yielded 56% growth above projections in the first year of operations. Managed $4M budget for this project.

 Developed Fair Share billing concept to track costs, recognize growth, and assess appropriate costs to business centers.

 Implemented multi-divisional process improvements to streamline and provide consistent communications to our field employees and dealers.

 Personally composed field and dealer marketing communications for Executive Management.

Product Marketing Manager, Ford Division, 2002

Assumed lead marketing role on the Taurus Program Team and developed package strategies to support retail sales and material cost reduction targets. Also assisted in the development of the vehicle package strategies, series development, research efforts, brand positioning, marketing presentations, and preparation of milestone marketing strategy documents for the Ford Fusion.

 Served as key player in the development of the Ford Taurus Centennial package as well as featured vehicles for 2003 mid year and 2004 products.

 Increased margin of product during tenure by 32%.

Brand Image Marketing Manager, Ford Motor Company, Global Marketing, 2001 - 2002

 Published the first Ford Motor Company Brand Image Guide, a tool for employee, supplier, and dealer use of logos and intellectual property.

 Developed plan to position, define, and standardize the Ford brand within the Ford Motor Company umbrella of product offerings.

Business Development Director, Special Assignment, Joint Venture of Ford Motor Company, Global Brand Licensing Manager, Ford Motor Company Global Marketing, 2000 – 2001

Served as part of a team that delivered over $10M in revenue, representing over $300M in retail sales (a 20% increase). Provided strategic planning and direction for joint venture. Tasked with the globalization of licensing, marketing, and merchandising of Ford Motor Company brands. Grew licensing business through legal research, contract negotiations, and managing key relationships. Led a staff of two.

 Evaluated and developed products that enhanced the brand value of the Ford Motor Company. Negotiated licensing agreements for trademarks and intellectual property.

 Created and led brand licensing management strategy for Australia licensing development. Created website to mechanize licensing application process.

Parts Operations Manager, Ford Motor Company Worldwide Direct Markets, 1998 - 2000

Held profit and loss responsibility with a focus on sales and marketing for a $125M worldwide market parts business. Headed up sales team for four different regions. Led 2 direct and up to 3 indirect reports.

 Exceeded target and produced a 30% year increase in parts sales due to marketing efforts.

 Developed individual, unique regional marketing plans and a parts pricing process to develop competitive in-market pricing actions.

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 Strategically integrated the Global Parts Catalog into worldwide markets while balancing key legal issues.

 Designed various selling, merchandising tools, and materials, which increased sales. Trained key parts personnel by developing a wholesale training package.

 Served as Co-Sponsor on Global Export Order System (web mechanized order processing system for global entities).

National Account Manager, Ford and Lincoln Mercury Division, 1996 - 1998

Developed marketing plan to secure accounts as Ford Fleet customers. Managed and grew key accounts.

 Consistently exceeded sales and profit targets. Successfully secured key accounts such as Apple, Intel, Pacific Gas and Electric, California Highway Patrol and State of California. Overall effort drove multi million vehicle sales increases in excess of 129%.

PREVIOUS POSITIONS (FORD MOTOR COMPANY)

 Extended Service Plan/Fleet Plan Manager, FCSD-Commercial Operations, (CA, OR, WA, ID, MT, WY, UT, AZ, CO, NM), 1995 - 1996

 Metro Service Zone Manager, Ford Customer Service Division, San Francisco Region, 1994 - 1995

 Group Leader Dealer Assistance Center, Southern Region-Atlanta (AL, GA, SC, NC, TN, LA, MS, AR), 1992 - 1994

 Metro Service Zone Manager, Ford Parts and Service Division, Houston District, 1992

 Product Training Marketing Specialist, Ford Parts and Service Division, Motorcraft Product Manager, Houston District, 1991 - 1992

 Parts and Service Zone Manager, Ford Parts and Service Division, East Texas Zone, Houston District, 1990 - 1991

 Parts and Service Zone Manager, Corpus Christi Zone, Houston District, 1989 - 1990

 Owner Relations Analyst, 1988 - 1989

EDUCATION

Michigan State University, Bachelor of Arts in Business (Marketing) - Dean's List

Ford Executive Training Center

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