Marketing

Brandi Schroeder

218-***-****

***************@*******.***

SUMMARY OF STRENGTHS

•Strong Marketing & Public Relation Skills

•Outstanding Communicator

•Solution Oriented Thinker

•Hard Work Ethic

EXPERIENCE

JHE Production Group, Production Manager-Sprint Experience, December 2007-April 2008

•Main point of contact for the design and refit of the Sprint Experience in 2008. Responsibilities include, but not limited to:

-Heavy input into design, concept and fabrication

-Coordination of all vendors and subcontractors

-Oversight of RFP’s and PO’s

•Develop and maintain daily, weekly and monthly production schedules for each race event. Establish effective communication through pre and post event reports, time sheets, expense reports, and monthly employee reviews.

•Create weekly ‘Run of Show’ to reflect changing advertising initiatives and client expectations.

•Recruit, train and manage “Sprint Experience 2008 Production Team”: A/V specialists, drivers/riggers and event emcee.

•Manage logistics including: event set-up, tear-down, transportation, and maintenance

•Ensure all activities at the Sprint Experience meet, or exceed JHE and Sprint’s expectations for ROI.

JHE Production Group, Production Coordinator, January 2007-November 2007

•Produce and operate the NEXTEL Experience during the 2007 NASCAR Nextel Cup Series race season. Responsibilities include, but not limited to:

-Event set-up, tear-down and operation

-Create and produce ‘shows’ to run on the front stage and inside the display during operation hours

-Design digital signage to be viewed throughout the TNE with weekly updates.

•Point of contact and trusted resource on various initiatives implemented throughout the year.

•NEXTEL Experience Emcee

Momentum World Wide, Tour Account Coordinator, 2006 Season

•Effectively manage and operate all aspects of the US Army’s NASCAR Nextel Cup Series event marketing display. Responsibilities include:

-Primary contact with US Army client recruiting battalions

-Management of temporary staffing; contact, training and on-site management

-Liaison between field market and corporate offices

-Event set-up, tear-down and operations

Budweiser-Thorpe Distributing, Sales Representative/CMT Coordinator, June’05-April ‘06

•Spearheaded planning and execution of various A-B marketing initiatives in on-premise accounts including: Bud Bowl, Olympics, NHL, NBA, MLB, NFL and NASCAR

•Managed Contemporary Marketing Team, responsible for marketing A-B brands in on-premises accounts throughout the greater Minneapolis/St.Paul metro area.

-Consumer/brand interaction facilitated through enthusiastic execution of a wide range of A-B branded promotions

-Collaborated with Maxim magazine for month-long promotion cumulating in city-wide Bud

Light/Maxim Party that was subsequently highlighted in Maxim magazine.

-Sampling of new product lines

•Actively pre-sell A-B brands in 45 metro-area accounts. Responsible for POS and other marketing tools used in accounts to promote the A-B brand name.

GMR Marketing, Product Specialist, May ’05 – April ’06

•Activated Jeep brand at 2006 Winter X Games; Aspen, CO.

•Marketed Daimler Chrysler, Dodge, Jeep and Mercedes-Benz brands by professionally engaging consumers through dramatic demonstrations, guerilla marketing and one on one interaction-including completion of customer feedback forms.

•Assisted with set-up, operation and tear-down of various promotional equipment.

NHRA POWERade Drag Racing Series, Event Marketing, 2004 Season

•Promoted POWERade and NHRA brands throughout ’04 race season at select major metro race markets. Responsibilities included:

-Key member of ‘Team POWERade’ –a trackside marketing team responsible for entertaining

and interacting with race fans during peek professional qualifying and race sessions

-Assisted with set-up, operation and tear-down of POWERade’s interactive Midway Display

Unit.

-‘NHRA Nitro Girl’ responsible for enhancing NHRA Winner’s Circle with sex appeal,

personality and enthusiasm.

EDUCATION

Bachelor of Science Degree, Minnesota State University, Mankato 2002

•Emphasis on Mass Communications/Public Relations with minor in Marketing (3.0 GPA)

•Specialized skills include Microsoft Excel, PowerPoint, Word and photography

References Available Upon Request

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