Sales Representative

SIOUX K. SHELTON

**** ***** ***** ***** #****, South Hutchinson Island, FL 34949 772-***-**** qxd1hf@r.postjobfree.com

Director of Business Development

Startup / Turnaround / Customer Relations / Marketing / Sales / Operations / P&L / Events / Training

Key Accounts / Promotions / Client & Vendor Relations / Cost Control / PR / Community Relations

I possess an unblemished record of increasing sales, profits, and market share while maintaining strong client and vendor relationships in competitive markets. Equally effective in BTB and BTC environments, I have a history of turning around troubled situations, restructuring and motivating my teams to achieve record sales.

 Overcoming internal and external obstacles to achieve record results

 Turning around money losing businesses

 Building highly effective sales, marketing and operations teams

 Creating innovative advertising / PR strategies in BTB and BTC markets

Key Skills: Creating and employing productive marketing and business development strategies to land key accounts. Streamlining operations through expert budgeting, scheduling, and resource allocation. Improving processes to enhance profitability and customer satisfaction. Building effective organizations.

My studies at Eastern Michigan University were concentrated in business and marketing. I have completed numerous training sessions and workshops in business operations, real estate and hospitality. Over the years I have given many speeches to business, nonprofit, political and civic organizations.

SELECTED ACCOMPLISHMENTS

Overcoming industry bias, generating record sales and customer retention. Auto wholesale business considered a “man’s” world. Created a personal training program. Maximized product knowledge gaining respect internally and from competitors. Maintained highest profit margins, closing ratio of 80%+ and 75% retention.

Turning around business, grew revenues from $500K to $20M. Business was stagnant with poor morale and limited advertising. Researched internet to identify new markets. Upgraded product quality. Implemented weekly sales meetings/trainings and built teams. Drove revenues to $20M.

Directing $6M restoration project improving value over 150%. Eighty unit condo property almost destroyed by two hurricanes. Assumed Administrator duties for association. Negotiated with insurance companies, contractors, attorneys, and necessary authorities. Project completed six months early and $500K under budget.

Creating and launching innovative marketing campaigns, increasing renewals and referrals. Company used outdated promotional literature. Revised and launched advertising/marketing campaigns focusing on direct mail. Immediately successful in gathering mailing list information. Increased renewal rate 75% and referrals over 100%.

CAREER HISTORY

Partner, Luxury Imports of Orlando (Wholesale dealership with revenues of over $20M), 2001 to 2009 Oversaw sales and marketing. Purchased auto inventory from auctions and wholesalers. Created innovative marketing strategies in print, mixed media and web advertising.

Special Accounts Representative, McDaniel Marketing (automotive promotions), 1999 to 2001. Provided customized promotional events. Analyzed market ensuring results. Coordinated print and mixed media advertising, event staffing, training, and sales meetings. Set records and increased profits.

Sales Representative, Sea and Shore Real Estate, 1999 to 2001. Concurrently with McDaniel Marketing. Sold over $1M in property within six months. Acted as a liaison to owners associations and created advertising

President, Travel Leaders/Breakaway Travel, Inc., 1986 to 1999. Specialized in tour packages. Created incentive trips to increase client profits and business development. Grew from $375K to $3.5M within three years.

Other interests: I have been active throughout my career in community, political, educational, and nonprofit groups. Currently, in my spare time, I enjoy golf, swimming, reading and travel.

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