Marketing / Public Relations / Advertising Professional

Marianne Aurelio **** W. Nelson Street, Chicago, IL 60618 630-***-**** ***************@*****.***

Summary March 2009 college graduate with skills in strategic planning and thinking, marketing research, public relations, event planning; detail-oriented; leadership qualities; strong work ethic; responsible, organized, and dedicated team player

Education DePaul University Chicago, Illinois March 2009

Bachelors of Science in Marketing G.P.A. 3.0 / 4.0

Concentration: Marketing

Experience

The Scofield Company Chicago, Illinois October 2008-January 2009

Public Relations Intern

• Provided full-service consultancy for not-for-profits, associations, corporations, and public policy makers

• Helped organizations reach their strategic philanthropic, organizational, public policy, public relations, and communication goals

• Achieved goals through the use of strategic communications assessment and plans, branding, media relations, direct mail, crisis communication and event management

• Produced case statements, annual reports, brochures and newsletters

Rockit Ranch Productions Chicago, Illinois May 2007-September 2007

Event Planning / Marketing Intern

• Established relationships and contacts with various companies to ensure future events at various venues.

• Coordinated charity events to raise money for cancer research, Imerman’s Angels, and public school funds, Chicago Public Schools

• Planned and executed events with top national and local companies. Including, but not limited to, People Magazine, Heineken Company, Chicago Concierge Association, and Lush Cosmetics

• Oversaw aspects of events, including: walk-throughs of the venues, guest list production, delivery and set-up of client’s various props

• Proposed event plan and coordinated presentation for an event for the Nike Corporation

Hennes and Mauritz (H & M) Chicago, Illinois September 2006-January 2007

Sales Associate

• Provided customers feedback to make reliable decisions and purchases of various merchandise

• Kept inventory and performed call backs for merchandise via telephone and fax

• Provided customer service by greeting and assisting customers, and responding to customer inquiries and complaints

Academic Projects

Nintendo Wii Chicago, Illinois May 2008

- Analyzed competitive intensity (including opportunities, threats, and strategic options) to create a social media strategy

- Created an IMC campaign to better target Hispanic groups

The Chicago Tribune Chicago, Illinois March 2009

- Conducted perceptual mapping and conjoint analysis studies

- Created an implementation strategy for a social media outlet

Skills

Conversational in Spanish and Italian

Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, Outlook, Access

Familiarity with QuickBooks Payroll, SPSS, Cision

Experience with Perceptual Mapping and Conjoint Analysis

Proficiency with Macs

Familiarity with Web Design including HTML coding and Dreamweaver

Service Work Experience

Alexian Brothers Medical Center Elk Grove, Illinois June 2004-September 2006

- Performed vital tasks including gift shop cashier and front desk guest assistance

- Organized annual volunteer luncheon which included mailing list preparation, site planning, and raffle donations

Near Northwest Neighborhood Network Chicago, Illinois September 2006-February 2007

- Worked with community leaders to find effective ways to increase community prosperity

- Spoke with community developers to ensure that rent did not exceed resident’s budget. Thus, allowing members of the community to remain in the community

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