Trade Marketing Associate

CATHERINE JETZER

**** ******* **., ********, ** *5140

513-***-**** *********.******@*****.***

WORK EXPERIENCE

JohnsonDiversey, Inc. 2003-Present

$3B global business-to-business industrial and institutional cleaning chemical manufacturer.

Trade Marketing Associate - 4/07-Present

JohnsonDiversey Food and Beverage Division Cincinnati, OH

-Managed Marcom activities for $85MM business unit with team of 100 salespeople in North America

-Managed relationships with 80 industry associations across the North American food industry

-Planned and executed 45 trade shows per year, led multi-functional team meetings, set objectives, and delivered cost savings

-Reduced average cost per lead by 15% and increased average trade show ROI by 20%

-Managed vendors including: exhibit house, graphic design, literature fulfillment, and promotional items

-Combined e-marketing, direct mail, trade press advertisements and in-person touch points to attain best marketing ROI

-Developed and managed marketing budget of $300K annually and reduced trade show spend by $50K

-Enhanced brand integrity through exhibit design reflective of core capabilities and literature reinforcing marketing message

-Developed show creative briefs formalizing idea generation and defining goals for leads, press interviews and buyer meetings

Retail Sales Development Coordinator - 8/05-3/07

JohnsonDiversey Retail Division Racine, WI

-Successfully rolled out 10 new retail customer programs worth over $10MM in sales annually

-Internal sales liaison for field retail team of 45 salespeople and 100 service technicians

-Achieved 5 successful product launches to field retail salespeople with buyer presentations, demo material and incentives

-Managed all sales incentive bonuses; worked with human resources for effective plans

-Collaborated with Mulberry Marketing Communications in Chicago, IL to place advertising in strategic trade publications

-Member of trade show planning team to develop theme and images

Sales Reporting Administrator - 4/04-7/05

JohnsonDiversey Distribution Division Racine, WI

-Managed $3MM promotional fund program for distributors; streamlined processing of requests

-Assumed responsibility of customer contract set up / maintenance for a new acquisition minimizing disruption to the business

-Created company sales reports in Business Objects and distributed to sales management enabling effective business analysis

Customer Technical Support Specialist - 8/03-4/04

JohnsonDiversey Distribution Division Racine, WI

-Provided first tier phone-based technical support to customers and field sales employees

-Handled distribution sectors technical support calls for 7 different brand’s technical support lines

-Consistently achieved service level goal of 90% or more of calls answered within 30 seconds

EDUCATION

Alverno College, MBA 2006-2008

-Completed study tour in China with Marquette University MBA School of Business – elective credit for Alverno MBA

o Observed business climate from Chinese nationals and expatriates at both US and Chinese businesses in China

o Studied Chinese business and culture at the University of International Business and Economics in Beijing

Alverno College, BA International Business 1999-2003

-Studied abroad in France and Japan for one semester each

-Completed short term study abroad to Paraguay and Brazil

COMMUNITY INVOLVEMENT

Global Children’s Initiative – JohnsonDiversey Cincinnati,Ohio 2008

-Adopted Cincinnati public elementary school and orchestrated learning events with the students

Young Professionals of Racine – Racine, Wisconsin 2006-2007

-Board Director, Member at Large; Member of Diversity and Membership committees

Leadership Racine – Racine, Wisconsin 2005-2006

-Strengthened leadership skills through community project that improved the perception of Racine public schools

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