Operations, Technology and Content Executive
Resume:
Mark Cerino
Trumbull, CT ***11
*******@*******.***
Performance-driven Senior Executive offering 20+ years comprehensive achievements across Information Technology, Software Engineering, Operations, Data and Content, Product and Business Development and Logistics.
Experienced developing performance-based, technology architectures and road maps to support short, mid, and long-term business needs while building and managing technology investment plans and budgets.
EXECUTIVE LEADERSHIP COMPETENCIES
• Technology Strategy & Management
• BI & Data Warehousing
• Budgeting and P&L Management
• Strategic Planning & Growth
• Workflow Optimization
• Mobile & Social Media Development
• IT Infrastructure
• Strategic and Tactical Acquisitions
• Software Engineering Management
• Business and Product Development
• CRM and Business Process Software
• Continuous Process Improvement
TRACK RECORD OF SUCCESS
• Experience in both business and technology strategic planning within all size enterprises from start-up, early stage, high-growth, mid-size to large multi-national organizations with revenue in excess of $2 billion.
• Led strategic technology assessment and planning initiative, EDR 2.0, to create road map and 5 year plan to transform the technology capabilities of company to support new long range strategic business plan.
• Increased data management capacity by 30% while reducing costs by in excess of 50% by developing and implementing an outsourcing strategy (offshore) for appropriate data and technology functions.
Professional Experience
Environmental Data Resources (EDR), Milford, CT 1991 – August 2011
Chief Operating Officer 2004 – August 2011
Directed enterprise IT and operations with P&L and strategic planning responsibility for the IT, content development, product development and fulfillment operations in excess of $25 million and comprised of 160+ employees.
Established IT and operations plans, performance indicators, operating goals, realignment initiatives, productivity improvements, and cost reduction programs that consistently improved product output, product quality and customer satisfaction.
Functional areas of management involved strategic planning, information technology, data & content development, software engineering, business development, customer care, product management, product fulfillment and finance.
Selected Achievements:
• Led strategic technology assessment and planning initiative, EDR 2.0, to create road map and 5 year plan to transform the technology capabilities of company to support new long range strategic business plan.
• Planned and executed the re-engineering of legacy IT platforms that improved business development capabilities, that resulted in a 20+% reduction in development time for new products, while improving customer / vendor interactions that increased sales through new revenue streams and increased customer satisfaction by providing self service availability.
• Led the successful implementation and transition from legacy CRM platform to Salesforce.com and integration with enterprise ERP.
• Identified and implemented a sustainable 30% reduction in workforce during market downturn, that resulted in 95+% of returning revenue flowing to company’s bottom line.
• Transitioned customer service role from sales team by creating and managing a new Customer Care team created to handle all post sales customer support
• Transitioned product and application development to utilized Agile development processes from previous mix of Agile and Waterfall methodologies.
• Increased data management capacity by 30% while reducing costs by in excess of 50% by developing and implementing an outsourcing strategy (offshore) for appropriate data and technology functions.
• Evaluated and restructured the company’s in-house and field based fulfillment groups resulting in annual operational savings of over $1.3 million while increasing capacity by 10% and improving staff job satisfaction.
• Executed the integration of strategic acquisition of a SaaS business, PARCEL, which provided a SAS-70 compliant workflow solution in support of EDR’s strategy to diversify and grow current customer offerings by providing workflow solutions.
Chief Technology Officer 1998 – 2004
Directed all aspects of data, content, software engineering, product development and information technology operations while developing the enterprise’s technological roadmap, staffing, budgetary planning and IT administration. Technology roadmap included developing comprehensive disaster recovery, business continuity plans and IT processes for software development, building IT infrastructure and security framework.
Ensured departmental infrastructure and technology road maps to be strategically positioned to support future company growth and marketplace changes.
Established IT governance policies, best practices and controls for application development and stability in Waterfall and Agile Development process.
Selected Achievements:
• Developed and implemented revised enterprise data warehouse resulting in 30% improvement in data currency.
• Managed the successful integration of the technology and fulfillment operations of the company’s acquisition of its largest competitor with no measurable loss of customers resulting in the doubling of revenue and 90% profit growth from the revenue sources captured from the acquisition.
• Technology and operational integration of 6 “roll up” acquisitions over a 2 year period of time resulting in over 80% profitability on acquired revenue.
• Led 3 successful enterprise CRM initiatives from evaluation through implementation resulting in full sales force automation and full transparency to sales activity for company executives during various stages of company’s maturity.
• Increased efficiency by 30% by replacing ad hoc product development process with an iterative product definition process and refined development practices utilized during the entire product development life cycle.
• Reduced response time by 80% by developing and implementing application monitoring systems to proactively alert staff of production problems.
VP of IT 1994 – 1998
Directed all aspects of cross-functional IT department and software engineering while overseeing the development of products and services.
Managed software development, data aggregation, quality assurance, production support, and release management organizations consisting of up to 100 professionals.
Developed and implemented quality processes and standard operating procedures by introducing metrics and documentation.
Selected Achievements:
• Developed and optimized company’s data acquisition process and optimized to exceed industry requirements for currency and accuracy by over 70%.
• Reduced project life cycle by 35% by improving development process.
• Established QA department, new processes and reporting that resulted in 10% reduction in development costs and near zero defect rate on new product launches.
• Led a smooth transition by leading an ad hoc startup team into a cohesive, aligned development organization.
Sr. Developer and Project Manager 1992 - 1994
Programmer / Analyst 1991 - 1992
Whizard Computing, Trumbull, CT 1988 – 1994
Computer consulting firm specializing in the customization and implementation of business systems for small to mid size operations.
President / Consultant
Selected Achievements:
• Developed custom application to automate the sales process for local insurance broker.
• Developed custom inventory and supply chain management application for regional warehouse operation for a large telecommunication company.
• Developed a business automation system for a regional pool and hot tub business to manage day-to-day customer service and repair operations.
Decorator Services, Bridgeport, CT 1988 - 1991
Manufacturer and supplier of interior design products for interior decorators and consumers.
Programmer
Developed tracking, inventory and accounting systems to replace legacy paper business processes with automated back office system.
Technology Background
Microsoft Office, SQL Server, SSIS, SSAS, SSRS, PPS, Project, SharePoint, Windows, .net, ASP, Oracle, SQL, PHP, Java, MySql, Apple OS, Sun/Oracle Solaris, LAMP and Microsoft Stack, Lucene, Image Processing, Data Processing (ETL), GIS Technology, ESRI, PostgreSQL, MongoDB, Open Source and Cloud Architecture (Amazon, Microsoft, VM), Web Design, Agile and Waterfall development, Mobile (Android & iOS), Salesforce.com, Pivotal, Microsoft CRM and ERP, IT Infrastructure including hardware, network, data communications, security, storage and cloud
Education
University of Bridgeport, Bridgeport, CT 1984-1988
Bachelor of Science in Computer Engineering
Professional
MISMO
MISMO® is the leading technology standards development body for the residential and commercial real estate finance industries
Chair of the Commercial Originations Workgroup 2005-2008
Participant of various Commercial Workgroups 2004-2009
Vistage 2008-Present
Executive Leadership Program
APICS 2009-Present
The Association for Operations Management
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