Manager Marketing

Carolyn Scott

**** ******* ******, *****, ** ****2

972-***-**** ********@***.*** http://www.linkedin.com/in/cscott13

Professional Profile

Senior marketing professional experienced in developing and executing successful, sales-driven, integrated B2B and B2C Marketing and Communication programs that contribute to market share growth and profitability.

Areas of Strength

Marketing Strategy Branding, Messaging & Creative Direction Agency & Vendor Management

Program Innovation/Integration Retail & Channel Marketing Budget Management

Relationships/Team Leadership Product Launches & Promotions Communicating & Presenting

Career Experience

STARBUCKS COFFEE COMPANY, Dallas, TX 2010 - 2012

Group Marketing Manager, 2010 - 2012

Led strategic marketing initiatives that incorporated testing, customer research and rigorous financial analysis to make business recommendations that ensure profit contribution, brand fit, and a positive customer experience.

Key Achievements:

• Built and executed Starbucks store segmentation strategy, exceeding first year revenue target by 40%

• Led team responsible for defining and launching new Drive-Thru menu and communications strategy resulting in $24M annual incremental profit contribution

• Managed, mentored and developed team of three marketing managers

TEXAS INSTRUMENTS INC., DLP Products, Dallas, TX 1998 - 2009

Marketing Director, Retail, 2005-2009

Led US retail marketing team for DLP HDTVs and projectors. Key member of cross-org Brand Team launching largest brand campaign in TI history. Promoted technology brand through field, advertising, & channel marketing.

Key Achievements:

• Developed valuable relationships with top 25 consumer electronics retailers and key TV manufacturers

• Designed and executed retail integration strategy for $100 million DLP HDTV brand campaign including sports sponsorship, TV, radio, online, in-store and print advertising, doubling consumer brand awareness

• Developed Intel-like brand standards and tools for channel compliance and consistent brand application

• Achieved average of 25%+ increase in unit sales per promotional event

• Achieved 30% US market share in HDTV screen sizes 50”+; 80% in 60”+ screens

Marketing Manager, DLP HDTV, 2001 - 2005

Defined and executed go-to-market programs for DLP HDTV and Home Theater projectors. Supported business development activity to obtain new customers. Managed strategy, brand positioning, creative development, POP, and messaging for technology launch including significant CES trade show presence. Directed channel and public relations strategy.

Key Achievements:

• Created new television category with unique ingredient brand positioning

• Launched DLP HDTV with 8 of the top 10 TV manufacturers and top 25 US retailers

• Partnered with OEM customers/channel to achieve 76% Home Theater market share

• Re-designed and launched first consumer version of DLP web site

Marketing Communications Manager, 1998 - 2001

Designed and executed effective marketing communication programs across multiple DLP businesses. Managed Demo Center, lead program, call center, trade shows, events, collateral, video content, and web site.

Key Achievements:

• Launched demo center utilized for demonstrating DLP technology to OEM customers, channel partners, press and industry analysts, and financial community

• Created communication materials for launch of first Hollywood feature movie projected in digital format

SPRINT, Dallas, TX 1995 – 1997

Program Manager, Marketing Communications

Managed the Sprint National Recognition Program for over 8,000 commissioned and non-commissioned employees. Responsibilities include program development, communication, and implementation of quarterly, bi-annual, and annual awards as well as recognition trips. Managed vendors, agencies, and multi-million dollar budgets

BEST VIDEO, Dallas, TX (Home video/video game distributor) 1990 – 1994

Brand Manager, Paramount Home Video

Developed distributor sales, marketing, and advertising campaigns for all new Paramount Home Video releases utilizing Market Development Funds and co-op advertising to achieve required sales goals. Designed promotions and sales incentives.

Education and Professional Development

Bachelor of Business Administration - Marketing

New Mexico State University, Las Cruces, New Mexico

Career Development & Coursework: MENTTIUM 100 Mentoring Program, CAL Tech Strategic Marketing, Choose to Lead, Executive Relationship Building, Presenting with Power, Exercising Influence, Customer First Boot Camp, Coaching for High Performance, Organizational Savvy

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