Ali Weheda
**** ****** ******* ******** ** *****
*********@*******.***
Professional Summary
• 20+ years in the advertising and design industry
• Commercial Photographer/Editor and high-end Retoucher
• Experienced Graphic Designer, Web and Social Media Development
• Managed International campaigns for renowned global clients
• Software experience: Capture One, Adobe lightroom, CS5
Photoshop,Illustrator,In Design, Dreamweaver and Font Lap
• Hasselblad, Nikon and Canon camera equipment systems, Bowens lighting system
Digit Studio LLC Creative Digital art for web and print projects for local and
March 2010- present Rosetta interactive marketing agency, Santa Fe Distillers,
national clients, Creative art consulting services such as,
ESossa Fashion Designs and MashFash.com
JWT N.Y.
Photography Director • Established and managed a high-end in-house digital
January 2001 – March 2010 photography studio
• Produced campaign shoots for clients' web site launches
and print.
• Responsible for estimates, workflow, managing staff and
final cost reconciliation
• Clients included Diago, Diamond Trading Group (DeBeers,
Jet Blue, Cadbury,Johnson & Johnson, Microsoft, HSBC, etc.
Senior Retoucher
Jan 1997 – Dec 2001 • Created a Digital Retouching unit for in-house Art Studio
• Worked with Executive Creative Directors(ECD) on
International campaign launches, developments and
coordinated with Webmasters, Clients and Producers
• Managed workflow and quality control on campaigns
• Clients included Rolex, Kellogg's, Kodak, Bristol Myers,
WSJ, etc.
Graphic Designer • Worked primarily as an AD/Graphic Designer on Image
Jan 1992 – Dec 1997 Development
• Developed major campaigns with ECDs, bringing design ideas
to final art for Web Publications and TV
• Projects included building brand awareness and internal
employee training programs
LaserImage
Partner/Creative Director
April 1988 – Sept. 1992 • Audio visual animations specialist and graphic designer
• Responsible for creating content and special effects for
conventions, video productions and product launches
• Managed production and installation at client sites
• Clients included pharmaceutical, financial, food and
cosmetic industries
Freelance
April 1982 – Feb 1988 Graphic Designer/Illustrator/Asst. Photographer
Education: • Alexandria University: BFA Fine Arts, 1980
• NYU: Web and Animation Certificate,1995
• International Center for Photography: Advanced Lighting
and Photography courses
Activities and Societies:
• Brooklyn Photographers Society
• Photo Net Community
• Board of Directors: Young Dancers in Repertory
• BCAP (Brooklyn Communication Art Professionals)
Portfolio on line @ http://cargocollective.com/aliweheda