VP

BARRY B. MIONE

* **** *****

Denville, NJ *****

973-***-****

*****@***.***

VP BUSINESS DEVELOPMENT & E-COMMERCE

Growth Strategies / Sales / Marketing /

Strategic Alliances / Product Development /

International / Key Accounts / Operations /

Channel Development / Client Service /

Startups / Process Improvements

I created and managed innovative electronic

commerce channels that drove significant revenue

and profit growth. By developing customer-

friendly products and exploiting untapped

markets, I won over new clients and built strong

market share. My contributions has generated up

to a half million new consumer accounts and

major B2B clients.

Emphasizing first-class customer service, I grew

loyal B2B and B2C customer bases and

consistently delivered unprecedented sales

volume. I have managed budgets to $80M and staff

to 675. I can contribute by:

* Identifying and capturing profitable new

revenue-producing opportunities

* Designing best-in-category e-Commerce and

client service platforms

* Developing marketing and sales plans that

produce strong results

* Wringing maximum efficiency and productivity

from information systems

* Leveraging technology and service to create a

competitive edge

Taking concepts from new ideas through

development to success. I led units that earned

prestigious industry awards including a #1

ranking by Barrons and top scores from Time,

Kiplingers and Smart Money. I majored in

Organizational Psychology at SUNY Stony Brook

and I hold several FINRA licenses (series 7, 8,

24 and 63).

SELECTED ACCOMPLISHMENTS

Turned around sat rates to win Best-in-Category

status. E*Trade lagged competition in key

satisfaction indicators. Developed plan to cure

performance deficiencies. Led firm to three

consecutive Smart Money Service Experience

Awards, spurring dramatic growth of client base

with $480M in untapped online market segment.

Launched successful E*Trade overseas e-Commerce

unit. Firm needed to increase international

penetration. Established new Philippines-based

business unit. Developed process for rapidly

ramping up operation while maintaining quality

and compliance. Created template for scalable

workforce used to open new markets worldwide.

Created new B2B unit to capture untapped revenue

stream. DLJ wanted to build business in growing

third-party brokerage sector. Created and

launched Institutional Brokerage Services

division. Won major clients BNY, Aetna, and

Scudder to generate 2.5% of firm revenues first

year, growing to 17.9% in next 18 months.

Played key role in building DLJdirect from the

ground up to IPO. Tapped to lead startup online

division in 1997. Developed and rolled out

award-winning software and customer service

platforms. Won 500,000 worldwide e-Commerce

accounts in two years, paving the way for

successful IPO in 1999.

Developed cutting-edge AskHarrisdirect

customer service tool. Client service was costly

and inefficient. Created and launched natural

language self-help query platform. Generated

four-fold ROI in first six months. Recognized by

Wall Street and Technology Magazine for

cutting-edge technology with top line service.

Designed innovative sales model that beat

targets by 60%. Harrisdirect missed engagement

opportunities by focusing call center staff on

service rather than sales. Developed new call

center model. Dramatically increased

productivity, hitting 160% of first year revenue

target with $35M in new AUM and $45M in

referrals.

CAREER HISTORY

Began career with E*Trade predecessors, moving

through roles of increasing responsibility

following mergers and acquisitions including:

E*Trade Financial, Senior Director, 2005-2009.

Devised and executed strategies to improve

client service and satisfaction. Directed

improvements, increasing customer base, assets

under management and satisfaction rating.

Harrisdirect, Managing Director of $198M SBU of

Bank of Montreal, 2002-2005. Led successful

market share improvement initiative. Developed

regional branch service centers to support

growing e-Commerce channel.

CSFBdirect, Managing Director, 2001-2002.

Managed client relationships, directing 550

staff at four national sites and eight branch

locations.

Donaldson, Lufkin & Jenrette DLJdirect division,

SVP/Managing Director, 1995-2001. Promoted in

1995 from VP to launch new online

banking/financial services business unit.

Personal: Active in several civic and charitable

organizations, I also enjoy running and coaching

youth sports.

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