Manager Customer Service

*** ********* ***** ***** **********, PA ***** 724-***-**** *********@*******.***

BRUCE J. CERRA

District/Regional Retail Manager:

Operations / Human Resources / Loss Prevention / P&L Responsibility

PROFILE

Accomplished district manager equipped with 20+ years of success in retail environments, including 10 years in multi-unit management with responsibility for up to $537M in sales. Dynamic leader adept at building and motivating top-performing teams. Areas of expertise include:

Operations Management Inventory Control Human Resources

P&L Responsibility Loss Prevention Recruiting

Expense Control Merchandising Training & Development

CORE STRENGTHS

Outperforming peers to quickly advance to positions of greater authority:

Hired by Rite Aid Corporation as the youngest district manager in the Pittsburgh region to oversee 23 stores.

Chosen as Eckerd Drug’s first loss prevention representative to be promoted to an operations position in the Pittsburgh region.

Selected as Thrift Drug’s first store manager in the Pittsburgh region to earn a promotion to loss prevention representative.

Spearheaded the transition of systems and store remodels from the Eckerd Drug format to the approved Rite Aid format, including hiring and training eight employees.

Achieving aggressive goals for sales and profit improvement:

Drove sales and EBIT growth for 23 Rite Aid Corporation stores through greater ad penetration, private label brand expansion, policy implementation, expense control, shrink reduction, and increased inventory turns. Trimmed payroll from 7.5% to 6.5%. Decreased inventory by 7% over an eight-month period.

Maximized sales and EBIT for 34 Eckerd Drug stores by implementing approved programs, policies, systems, and programs, including those that supported corporate directives for customer service. Reduced payroll from 8% to 6.8%. Decreased inventory levels by 5%.

Led a Thrift Drug store to fulfill sales and EBIT goals through superior customer service, shrink control, merchandising, and implementation of all corporate and district directives. Delivered the highest sales increase in the district 11.7%.

Increased the profitability of a 47-store zone for Brooks/Eckerd Drug by leveraging available resources to control/reduce shrink.

Delivering significant reductions in shrink:

Cut shrink from 3.5% to 0.8% for 47 stores over a three-year period for Brooks/Eckerd Drug.

Trimmed shrink from 2.7% to 1.2% for 34 Eckerd Drug stores.

Decreased shrink at a single Eckerd Drug store from 3.9% to 2.5% in a primarily urban/high-crime area.

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BRUCE J. CERRA

CAREER TRACK

RITE AID CORPORATION

District Manager 2007-Present

Directed all front-end, photo, and daily store delivery operations for 23 stores with total sales of $60M and EBIT of $9.5M. Recruits, trains, and develops staff, including store managers, assistant managers, key closers, photo lab technicians, and delivery drivers.

BROOKS/ECKERD DRUG

Loss Prevention Supervisor 2004-2007

Hired, trained, and developed two store detectives and two pricing auditors covering 47 stores. Conducted yearly audits of all locations. Analyzed shrink results and prioritized stores for investigative and resource allocation. Initiated internal and external investigations involving loss to the company and followed up through the interview and interrogation process. Ensured all zone associates understood company policies regarding cash control, physical security, and programs for shoplifting prevention and shrink reduction.

ECKERD DRUG

District Front Supervisor 2000-2004

Managed sales of $537M and EBIT of $7.5M. Oversaw front-end and photo lab operations, including supervising staff, at 34 stores. Recruited, trained, developed, and handled payroll for store managers, assistant managers, and key closers.

Loss Prevention Representative 1998-2000

Managed shrink reduction/control efforts for 35 stores. Conducted full-store audits of all locations each year. Initiated and followed up on internal and external store investigations through the interview and interrogation process. Employed covert surveillance techniques. Trained and developed all district staff and store associates in all matters pertaining to loss prevention.

THRIFT DRUG

Store Manager 1996-1998

Brought on board as the district’s youngest store manager. Directed all aspects of store operations, to include front-end, photo lab, catalog, and pharmacy. Negotiated vendor contracts. Hired, trained, and developed all store staff.

CREDENTIALS

Bachelor of Science in Management Robert Morris College

Associate of Science in Business Community College of Allegheny County

Certified Interrogator Wicklander-Zulawski

Computer Skills Microsoft Word/Excel/PowerPoint/Outlook

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