Sales Manager

RICK HAMPTON

678-***-**** ● ********@*****.***

MARKETING PROFESSIONAL

Energetic and driven by results B2C and B2B marketing professional with experience to provide leadership, develop market segments and propositions, position products, manage P&L’s, create successful licensing and marketing campaigns, perform competitive analyzes, build brand value and drive the business. An excellent verbal and written communicator with experience to present strategic vision to all levels of management, understand market forces and their risk, lead a global matrix team, manage and develop direct reports, build consensus across organizations and negotiate and manage third party relationships. Uniquely qualified to assess an opportunity and take it from concept to launch.

CORE COMPETENCIES

Strategic planning & organization, brand & product life cycle management

Multiple project management & reporting

P&L, Budgeting, forecasting & finance modeling

Target communications, Web 2.0 & multi-media campaign & metric development

Product innovation, persuasiveness

Cross-functional team building

Research, judgment & adaptability

Problem solving & analysis, decision-making

International sales channel development & collaboration

Market assessment & ROI analysis

Computer skills: Power point, Excel (pivot tables), Word, Access, Visio, Photoshop, Dreamweaver, Quark, CRM software,

PROFESSIONAL EXPERIENCE

Product Line Manager, Dixie Aerospace, (Bearing Distributor) Peachtree City, GA 2011 – 2012

Full P&L responsibility. Managed all aspects of product portfolio of parts and distribution channels. Provided innovative and creative marketing and PR strategies that built product awareness and generated revenue.

Championed sales and profits through pricing and market identification. Accountable for sales, gross margin, inventory turns, back orders and fill rate of assigned product lines. Met goal for two consecutive quarters, 140%of 2011 year end goal. Developed and prospect new customers, supported sales initiatives and provided sales team with reporting on goals and targets.

Monitored and managed stocking levels, optimized levels to balance customer satisfaction and ROI.

Managed supplier relations, included regular communication, periodic reporting, problem resolution, contract negotiations, escalation of issues and discussion of opportunities.

Provided technical and business training for internal, international and external sales team on all aspects of product lines, applications, and business aspects, to meet and exceed the needs of customers.

Managed website content, integration and optimization. Created marketing campaign, video clip, brochures, inserts, direct mail and email marketing, power point presentations and other programs.

Independent Consultant, RLH Enterprises, Alpharetta, GA 2009 – 2011

Provided innovative and creative marketing and PR strategies, assessments, appeal letters and business plan development for clients (I.M.A.G.E, Message of Empowerment, HairCare Cradle, Cullum Business Solutions).

Senior Product Manager, Nexpak (Media Packaging) Corporation, Duluth, GA 2008 – 2009

Assessed core and emerging growth opportunities and presented results to management. Created and implemented go to market strategies for new products, achieved market test with BestBuy and TigerDirect.

Performed market analysis and developed financial models to determine risk and profitability of new products. Coordinated the development process, from ideation to commercialization.

Used customer insights, mock-ups, interviews and surveys to test and develop requirements for a digital audio device, identified and developed a prospective $5-$10M businesses. Managed project schedule and timeline, performing competitive analysis, distribution strategy and pricing.

Created products positioning, determined target markets and segments, and created a multi-channel distribution strategy. Implemented a NPD stage gate process, procedures and metrics.

Led matrix global supply chain/cross-functional team virtually, resulted in product launch of digital device in 5 months. Managed and trained direct report.

Directed development and executed a marketing mix: packaging, POP, sales collateral, website, social media, trade show participation, packaging and press releases. Trained sales and customer service.

Solicited, negotiated and managed key relationships with content providers and third party vendors.

Rick Hampton Page 2

Manager, IT Strategy & Governance, Cox Communications, Inc. Atlanta, GA 2005 – 2006

Developed and implemented integrated communications plan that built alliances and relationships between 18 field sites and provided internal stakeholders with a means to measure, monitor, and optimize IT investments.

Developed an effective communications plan: monthly conference calls, site visits, regional meetings, promotional items. Led direct reports in identifying business solutions and marketing re-use of them to internal clients, saved an estimated $500k in development cost.

Solicited design requirements from internal stakeholders for web portal and led team in development and marketing of portal. Created an interactive repository which stored business application from sites.

Utilized customer centric strategies and surveys to identify key metrics, benchmark and disseminated best practices through web portal, achieved over 80% usage rate on web portal.

Analyzed business conditions for IT projects, gathered business intelligence and reported results to senior management, saved $300k in development cost.

Built relationship with finance organization. With their assistance, implemented a new budget process and led direct reports through a successful $66 million budget cycle.

Director of Marketing, Tigerpaw Software, Inc. (CRM Enterprise Software) Bellevue, NE 2004 – 2005

Appointed to Director; created and executed an innovative marketing program for lead generation and to drive the demand of an enterprise CRM software solution from prospective small and medium size business.

Developed high growth lead generation and customer acquisition program. Leveraged email marketing and web design and optimization, direct mail, press releases, case studies, brochures, trade show events, referral and loyalty incentive programs, newsletters and print ad marketing campaigns, achieved 118% of 2004 sales goal.

Analyzed existing product position, market drivers and packaging, recommended and implemented strategic shift towards core vertical market and new HVAC market, increased new customers by 28%.

Refined, managed and expanded VAR/indirect sales distribution network, increased partnerships by 40%. Solicited and managed web optimization and direct email list agencies

Solicited input from the Sales organization and created automated sales pipeline follow-up campaign, increased direct sales team conversion rate by 15%.

Co-Owner/Sales and Marketing VP, Urban Fitness Connection, Inc., Milton, MA 1998 – 2003

Created and executed a business plan for the production and launch of a targeted consumer wellness fitness video and lecture tour.

Developed script and led production and talent teams, resulted in a successful product launch in 9 months, achieved 100% of goal in first 3 years.

Performed information gathering analysis and testing to identify business opportunity, target market, product positioning, pricing and go to market strategy. Included surveys and Nielsen data analysis.

Solicited participation and sponsorship in regional and national tradeshows and events: NFL Pro Bowl, Reebok Diversity Tour and National Speaking of Women's Tour, achieved lecture series annual sales goal of $20K in fees. Created all collateral and maintained website.

Negotiated contractual agreement with production vendor saved 46% on cost.

Senior Product Manager, Polaroid Corporation, (Photographic Imaging) Cambridge, MA 1995 – 1997

Promoted and given full P&L responsibility to develop, implement and manage the re-introduction of Polaroid’s children consumer holographic product and led product line extension team.

Executed brand re-launch in 8 months, achieved sales goal of $400K in 1st year and $2.5MM in 2nd year. Secured multi-channel partnership programs with K-Mart, Toys R Us, Kids R Us and specialty retailers.

Solicited and managed all aspects of a character-licensing program, represented 90 percent of total sales (New Line Cinema, Warner Brothers, Scholastic, and Nickelodeon).

Led cross-functional team and ad agency in the development and sourcing of a just-in-time manufacturing and distribution system, reduced production time, inventory and initial investment.

Personally, identified and sold $450K of incremental holograms to retail distributors in China, Canada, Australia, Massachusetts, Connecticut, California and Texas.

Led team in quantitative and qualitative research analysis. Solicited and managed trade shows, led team in creating all sales collateral, packaging, pos merchandiser and cross promotional campaigns.

EDUCATION

Master of Business Administration, emphasis Marketing University of Georgia, Athens, GA

Bachelor of Science, dual degree: Economics & MIS Morgan State University, Baltimore, MD

Dean’s List six semesters, Alpha Kappa Mu Honor Society, Pi Gamma Mu International Honor Society

Outstanding Student Award: Economics & Information Systems and Sciences

Contact this candidate