Dawn M. Loftsgard **** NW ***th Court, Clive, IA *0325

phone # 515-***-**** qo5sf2@r.postjobfree.com

Objective

My objective is to contribute value and to deliver profits to an organization through aggressive sales and marketing efforts producing excellent execution, superior customer service and insight to consumer trends.

Education

M.B.A., Master of Business Administration – University of Iowa. May 2005. Concentration in Marketing.

B.A., Bachelor of Arts – University of Northern Iowa. Major – Marketing with emphasis in Advertising and Sales

Professional Experience

Owner and President x4 Marketing Des Moines, IA 2010-present

Developed and currently own marketing company. Work with small business owner niche group across all promotion aspects including directs sales, newsprint, web design and mailers.

Regional Sales Manager UNFI (United Natural Foods, Inc.) Providence, RI 2009-2010

Managed a team of 15 Territory Managers in a 17-state area for national distributor of approximately 4000 natural and organic brands. Led team to award-winning sales volume levels of $200MM. Achieved highest growth targets for newly acquired Blue Marble Brands of 6 teams across the country. Worked with Vendors, Buyers, Brokers, Procurement Managers and Retail community to promote brands along all points of distribution chain. Coordinated regional product shows for Midwest, increasing sales over PY on each occasion. Customers in Midwest included 1500 independent retailers as well as supermarket accounts including: Giant Eagle, Hy-Vee, Lomar, Dierbergs, Lunds/Byerly, and Albertson’s.

Customer Sales Manager Kellogg’s Battle Creek, MI 2008-2009

Promoted to newly created position with Kellogg’s Snack Division. Created sales strategies to present to Hy-Vee Executives and also to Store Directors and Territory Managers at retail. Developed Kashi distribution focus program for specific customers. $25MM in total sales responsibility. Intregrate use of Spectra and IRI.

District Manager Kellogg’s Battle Creek, MI 2006-2008

Responsible for 11 Territory Manager, 3 Territory Service Managers and 20+ PT Merchandisers. Product portfolio includes Kellogg Snacks division of $10MM per year. Received “Rookie DM of the Year Award” for highest sales targets achievement among peers in Western US Region.

University Adjunct Professor Upper Iowa University Fayette, IA 2005-2006

Prepared lectures and assignment plans. Led discussions, assisted with Senior Projects and monitored marketing trends. Classes taught included Consumer Behavior, Marketing Cases and Retailing.

Retail Sales Manager Kraft Foods Des Moines, IA 2003-2005

Led a team of 30 associates calling on Hy-Vee account. Responsible for all hiring decisions in 7-state area. Designed marketing tools for team using A.C. Nielsen and historical sales. Sales exceeded 38% of PY.

Customer Category Manager Kraft Foods Des Moines, IA/LaCrosse, WI 1996-2003

Promoted to CCM II after 12 months as CCM I. Additional role as Co-Marketing/Trade Manager. Managed $5 million promotional budget for Kraft’s core brands including Miracle Whip, Kraft Macaroni and Cheese and Taco Bell.

Additional Activities

Women’s Sales Council Juvenile Diabetes Foundation music teacher

Fitness instructor Career Mentoring Program school volunteer

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