MARC A. SALERNO

***** ** **** *****

PARKLAND, FL. 33076

Mobile: 305-***-****

qmtbu4@r.postjobfree.com

EXPERTISE

Branding Marketing Collateral Sales

Presentations

Budgets Competitive Market Analysis Logo Creation

Forecasting Intranet and Extranet Development New Product-

Service Rollouts

Training Sales Support PR-Public

Relations

Press Releases Copywriting Strategic Partner

Development

Pricing Strategy Product Management Project Management

Stakeholder Relations Human Resource-HR Staffing Call Center Sales

Support-Scripting

Employee Motivation Benchmarking, KPI, Best Practices Compensation

Programs

Stakeholder Relations Vertical Market Strategic Sales Planning Online

Internet Marketing

Trade Show Production Ad Agency Acquisition-Management Corporate

Communications

Merger-Acquisition Due Diligence, Road Show Presentations Blog

Article Writing

Sales Staff Hiring, Managing, Motivating, Job Description Development

Web Metrics Marketing

Advertising- Creative Print, Tv, Radio, Web, E-commerce, SEO, PPC, Google

AdWords

Social Network Marketing-Facebook, Google+, Twitter, Flickr, MySpace,

LinkedIN, YouTube, RSS Feeds

Distribution Channels: Retail, Direct, Indirect, Reseller, Distributor,

VAR, OEM, Systems Integrator, B2C, B2B, B2G

Seasoned, Versatile, Results-Oriented, MULTI-INDUSTRY MARKETING EXPERT.

Recognized accomplishments in multiple market arenas. PROVEN EXPERT in

National Marketing Development Programs. Strong record of ROI Based bottom

line results in several multi-industry Global Marketing Management

Programs. Established Leadership and Sales Presentation Skills. Excellent

Communications, Project Management, Training, and Design Skills.

SBS CONSULTING & DISTRIBUTION

VICE PRESIDENT-GLOBAL MARKETING 1998-PRESENT

Established in 1996, SBS is a Global Hi-Tech Marketing and Management

Consulting Firm Serving the IT Infrastructure, xSP Service Provider,

Telecommunications, E-Commerce, Software, Consumer Electronics, and

Computer Industries. With a global network of Senior Consultants and

offices in the US and Europe, SBS is based in Parkland Florida.

Recent client engagements have included the timely and cost effective

delivery of the following:

Recent Client Feedback and Comments:

Lois Padla- Freddie Mac, 9/24/07 ESI Facilitation

"Marc did a great job. He's very experienced and knowledgeable"

Thomas Wilson- Dept of Veteran Affairs, 9/24/07 ESI Facilitation

"Awesome knowledgeable, charismatic and not boring."

ACSI 1996-98

VICE PRESIDENT-MARKETING (Advanced Data Services Group)

Conception, Design, and Successful Introduction of the ALLIANCE National

Data Referral Marketing Program, resulting in a 237% Increase In Qualified

Channel Sales Leads over '96. This includes Direct Mailer and 800#

CallCenter design and implementation, website production, Marketing

Collateral production, and program performance tracking management.

Successful Management of Voice & Data Agents including Systems Integrators,

Interconnects, VAR's, LD Agents, and Fiber Providers marketing Managed

Network Services, Local Dialtone, Bundled Circuit Packages, ATM,

FrameRelay, Dedicated Internet Access (T-1, T-3), and ISDN-PRI generating

an average of 155% Performance to quota in Q1 '98. Successful

implementation of the first Agent Channel Extranet for market pricing,

forms, procedures, and updates, resulting in a 14% Decrease in channel

management costs.

MARC A SALERNO

PAGE 2

BELLSOUTH BUSINESS SYSTEMS

1994-96

CHANNEL MARKETING MANAGER

Full P&L/Staffing Responsibility at BellSouth Business resulting in a 162%

Increase in Recurring Revenue for Switched & Data Networking Services.

Increased YTD Sales Revenues by 162% over '96 and Streamlined Costs and

Reduced '96 Florida Indirect Profit Center Expense/Revenue ratio by 7.75%

due to the establishment of the first Agent Extranet Website. Introduced

"Spring Referrals Rush" Promotion Generating $195,000 in Recurring Revenue

to BBS at a cost of only $625. Effectively managed staff of 85 Agents, 7

Account Managers, and 3 Admin. Personnel

TDS-TELEPHONE AND DATA SYSTEMS 1992-94

VICE PRESIDENT- MARKETING (American Paging & Wireless Subsidiary)

Coordinated the cross company software development, beta testing and cost

effective rollout of TDS's first Agent Billing Application. Productively

Marketed the LARGEST WIRELESS DISTRIBUTION CHANNELS FOR TDS IN THE US.

Recruited, Trained, and Motivated A Sales Staff Of Reseller (500+ Agent

Reseller Base, 27 Account Managers), Retail Distribution (22 Reps) and

Company Owned Retail Sales Centers (12) in the US.

RGB COMPUTER AND VIDEO INC.

1989-92

VICE PRESIDENT-GLOBAL MARKETING

Development of all Sales Channels for "AMILINK"- THE FIRST

SOFTWARE/HARDWARE VLAN Based INTERFACE FOR COMPUTER CONTROL OF VIDEO

EQUIPMENT IN THE US. Management of 35 Software Developers and 12

Distributors across the US, Canada, Caribbean, and Europe generating an

additional 78% in gross revenue from the previous year. Conceived and

Designed "The New Deal" National Dealer Sales and Marketing Plan providing

20 new incentive programs under a tiered discount matrix resulting in a 29%

Increase In New Dealer Applications. Effectively managed 12 International

Distributors, 4 VAR's, and 35 Sales Managers and Reps.

SONY CORPORATION OF AMERICA

1985-89

GLOBAL ENTERPRISE ACCOUNTS MANAGER

Organized and Coordinated business and industry marketing and management

program directed at FORTUNE 100 Accounts and Industries such as: NASA, US

CUSTOMS, RYDER, MOTOROLA, HARRIS, Blockbuster, FPL, and BURGER KING.

Effectively managed 17 GLOBAL FORTUNE 100 ACCOUNTS.

NATIONAL SALES & MARKETING MANAGER- Sports Systems

Development of "CADDYCAM"- THE FIRST VERTICAL MARKET BASED VIDEO TRAINING

AND ANALYSIS SYSTEM. Work included sourcing manaufacturing facilities,

procuring parts vendors, establishing production schedules, and developing

a product rollout plan. Recruited, Managed, Trained, And Motivated A Sales

Staff Of 23. NATIONAL SALES RECORD to the NY YANKEES Organization.

Personally conducted all direct negotiations with George Steinbrenner for

all program management concerns and needs.

VIDEO MARKETING SPECIALIST- US Consumer Video Group

Marketing Manager for all Consumer Video development, awareness, and

exposure programs via new vertical market and existing Distribution

Channels resulting in a 22% increase in dealer sell through. Solely Chosen

To Conduct International Product/Market Overview Presentations in Tokyo and

Kyoto to the SONY International Video Products Group Akio Morita-SONY

FOUNDER.

GLOBAL INDUSTRY ASSOCIATION MEMBERSHIPS

American Marketing Association (http://www.ama.org)

American Management Association (http://www.amanet.org)

The Internet Coast (http://www.internetcoast.org)

Palm Beach Business Development Board (http://www.bdb.org)

Miami Chamber of Commerce (http://www.greatermiami.com)

The Miami City Club (http://www.miamicityclub.com)

MARC A SALERNO

PAGE 3

EDUCATION

*PHD

Doctorate of Management in Organizational Leadership

(*Accepted- Pending Program Entrance)

WALDEN UNIVERSITY

http://www.waldenu.edu

MBA

Masters of Business Administration

ST. THOMAS UNIVERSITY, Miami, Florida

Major: Management

http://www.stu.edu

BBA

Bachelor of Business Administration

UNIVERSITY OF MIAMI, Coral Gables, Florida

Major: Management and Organization

http://www.miami.edu

Early Developmental Studies Included Matriculation At The

WORLD RENOWNED "THE HUN SCHOOL" Intl. Prepatory

School of Princeton New Jersey

http://www.hunschool.org

AWARDS

2006 ESI INTERNATIONAL- Certified Facilitator

2005 DeVRY UNIVERSITY-ADJUNCT PROFESSOR-MARKETING, PR, Business Technology

2004 VISTA RESEARCH- Capital Group Investment Banking Advisor

2001 COUNCIL OF ADVISORS- Council of Communication and Technology Advisors

1999 GLOBAL INDUSTRY MARKETING SPEAKER- IIR Intl. Dist.

Channel Marketing Conf., London UK

1999 SBS CONSULTING & DISTRIBUTION: "Pinnacle" Executive of the Year

Marketing Award

1997 BELLSOUTH "Best Of The Best"- Top Alternate Distribution

Channel

1995 TDS: "Gold Eagle" TOP MARKETING AWARD- American Wireless

Division

1993 SONY Corporate & Government Account's: Top Sales & Marketing-

Government Distribution Channel

1991 SONY: TOP US MARKETING- Sports Electronics Sales Division

1987 SONY Honbucho Award: EXCELLENCE IN MARKETING- SONY Consumer

Video Group

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