Mental Health Public Relations

Kerry E. Baldwin

*** ******** ***, ****** **** IL 60130 E: *********@*****.*** P: 708-***-****

EDUCATION: Purdue University West Lafayette, IN May 2011

Bachelor of Arts, Communication

Public Relations and Rhetorical Advocacy

• Significant coursework: Problems in PR, Advertising in the Mass Media, Organizational Leadership, Advanced Presentational Speaking, PR Campaigns.

• Study Abroad: Visual Communication in Buenos Aires, Argentina May 2010

Intercultural Teamwork & Communication in China May 2009

INTERN/VOLUNTEER

EXPERIENCE:

Media Director of Student Marketing Firm August 2010- December 2010

Mental Health America of Tippecanoe County, Inc.

• Developed public relations campaign with team to fit the needs of a local client.

• Applied for and received a Student Engagement grant from Purdue University to fund campaign.

• Successfully planned and executed an event featuring keynote speakers held in client’s building.

• Designed print advertisements to increased awareness of client’s services.

Morning Radio Show Intern June 2010- August 2010

Oasis Radio Group, WJFX, HOT 107.9

• Wrote blogs, updated website content and social networks.

• Gathered daily stories and brainstormed topics for show.

• Booked celebrity interviews through telephone calls.

• Assisted with planning, setup and implementation of station promotional remotes, concerts and events.

• Spoke on air and ran operating board according to FCC regulations.

• Filmed/recorded and edited videos and commercials using Final Cut Express for Mac.

Public Relations Volunteer December 2010

Friends of the Park 2010 Campaign

• Wrote press release explaining the campaign and announcing upcoming fundraiser that was published in the local newspaper.

• Planned fundraising event (Pancake Breakfast) that informed public of the campaign and generated donations.

• Successfully passed the $7 million 2010 referendum which was the largest referendum passed in IL in 2010.

Event Planning Volunteer November 2010

St. Bernadine’s Church

• Planned annual “Game Day” fundraiser, involving the Bears vs. Packers game.

• Gathered sports items and memorabilia to be auctioned; including tickets and signed equipment.

• Generated awareness of event through fliers, social networking and press releases.

• Increased attendance from previous years.

ACTIVITIES: Public Relations Students Society of America, Higher Ground Dance Company,

Treasure Lambda Pi Eta (Communication Honors Society)

ADDITIONAL SKILLS: Microsoft Office Programs, Social Networking, Adobe Dreamweaver, Final Cut Express 4, Adobe Audition 2.0, Voxpro, TLC (Trim, Label and Convert),

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