Lauren Walker
*****************@*******.***
Las Vegas, NV 89113
Objective:
To obtain an interactive campaign manager position in a fast paced company that utilizes my knowledge of internet marketing and design, ability to multitask, and attention to detail.
Education:
University Of Phoenix , June 2008 - Present
Master’s of Business Administration, In Progress
Northern Arizona University, August 2002 - May 2006
GPA 3.81/4.00
Major: Advertising, Minor: Psychology
Degree: Bachelor of Science, Magna Cum Laude, with Liberal Studies Honors
Software Skills:
PC/MAC Literate, Microsoft Office, Adobe Creative Suite, Macromedia Software (Dreamweaver, Flash), Outlook, EAS
Online Marketing Tools:
MediaPlex (third party ad serving system), SEM, Google AdWords, Yahoo Campaign Management, CitySearch
Work Experience:
Schadler Kramer Group Advertising, Las Vegas, NV
Online Campaign Manager, January 2008 – Present
Responsibilities:
Maintaining and optimizing all online search campaigns. Setting up search campaigns from start to finish. Setting up campaigns through third party ad server. Launching and monitoring banner campaigns and landing page activity and troubleshooting problems. Creating and trafficing redirect URLs to vendors. Issuing insertion orders. Utilizing analytic reporting to provide clients with detailed summaries and recommendations for their campaigns. Communicating with clients on a regular basis.
Schadler Kramer Group Advertising, Las Vegas, NV
Junior Web Designer, Feb. 2007 – Jan. 2008
Responsibilities:
Creating online assets such as websites, banners, eblasts, and site reskins for multiple clients. Responsible for designing these assets, preparing them for the web, storyboarding, and basic programming. Reformatting print collateral for web usage while adhering to brand standards. Working with the interactive team to see a project to completion including following art direction and adhering to web standards.
Schadler Kramer Group Advertising, Las Vegas, NV
Production Artist, June 2006 – March 2007
Responsibilities:
Resizing collateral pieces, advertisements/admats, and other files to fit a variety of print formats. Working with large format pieces such as construction wall wraps, mobile billboards and other outdoor signage. Handling labor intensive projects such as auction guides, program books and style guides. Meeting with the print department to discuss specs. Making revisions, checking and preparing files to go to the prepress department. Mocking up materials for presentations. Some print design work.
The Lumberjack Newspaper, NAU Flagstaff, AZ
Sr. Production Artist/Designer, August 2004 – May 2006
Responsibilities:
Creating advertisements for clients on deadline. Preparing pre-built ads for press. Placing ads within the newspaper layout and preflighting pages before sending to press. Working on special projects such as the university course catalog, rate cards, and subscription forms. Helping the junior staff to learn The Lumberjack system.
The Edge KEDJ 103.9, Phoenix, AZ
Summer Promotions Intern, May 2005 – August 2005
Responsibilities:
Helping to promote the station at station events such as shows, live remotes, street hits and movie screenings. Helping prepare promotional materials for these events such as promo packs, band biographies and merchandise for giveaways. Discussing strategies or promoting the station at weekly meetings. Helping set up and run music events such as the Vans Warped Tour.
Awards:
NAU Dean’s Scholarship, 2002 – 2006
Advertising Scripps Scholarship, 2005 – 2006
The Lumberjack Production Staffer of the Year, 2004 – 2005
Affiliations:
Las Vegas Interactive Marketing Association
References:
Upon Request