Marketing Customer Service

Jin H. Bae

**** ***** **** **. ** #***, Washington, DC 20009

202-***-**** | **********@*****.*** | http://www.linkedin.com/in/jinhbae

PROFILE

Experienced and versatile professional in strategic marketing & media, managing online and offline marketing campaigns in a broad range of industries. Specialty is developing an integrated media and marketing strategy to deliver unique, creative, and strategic solutions for clients.

PROFESSIONAL EXPERIENCE

Freelance Media & Marketing Professional

Feb 2012 – Current

Hirshorn Zuckerman Design Group | Rockville, MD

Oct 2006 – Feb 2012

Senior Interactive Marketing Manager

* Media & Marketing Strategy: Develop integrated media & marketing strategy for clients based on their goals and KPIs, to include interactive, social, email, search, print, and mobile. Client industries include hospitality, luxury real estate, consumer goods, financial, home, and education. Currently overseeing the strategy and planning of a national hospitality client in four regions across the states.

* Media Campaign Management: Develop and implement media plans from beginning to end, including execute, manage, monitor, analyze, and report on results and campaigns for 10-15 clients totaling over $2MM in budget.

* Search Engine Marketing: Implement, monitor and evaluate pay-per-click accounts in Google, Yahoo, and MSN for 40+ clients.

* Social Media: Elevate brand names through social media marketing on Facebook, Twitter, and Foursquare. Manage Facebook campaigns to increase fan base; grew Marriott Honeymoon Registry’s Facebook page by 60-90 fans daily during promotional blitz. Develop social media content and editorial schedules incorporating cross-promotional campaigns.

Simply Wireless, Washington, DC

Nov 2004 – Sep 2006

Online Marketing Manager

* Website Management: Oversaw implementation of new website by acting as liaison between marketing and IT, gathering and prioritizing business and functional requirements, and conducting user testing. Managed website by maintaining content using offer management system, and implementing new functionalities to improve online conversion and user experience.

* Marketing: Managed testing and expanding of marketing campaigns with budget of $1M-2M via programs such as pay-per-click, pay-per-call, paid inclusion and banner ads. Handled merchandising cell phones by providing sales forecast, call center forecast, product positioning, pricing, selling features, target audience, as well as researching and selecting new handsets.

* Data Analysis: Analyzed sales data for trends, post-promotion analysis, product mix, profitability, and troubleshooting.

* Compliance: Managed carrier (ATT, T-Mobile, Sprint) e-commerce compliance in policy, process, products, and data.

Agentrics, LLC, Washington, DC

Apr 2001 – July 2004

Senior Implementation Consultant

* Client Relations: Implemented Collaborative Planner product for Tier1 Retailer & Supplier clients by developing relationships with clients, assessing the customer’s overall readiness to determine work plans, interfacing with technical teams, assisting in process design, and executing plans. Participated in product presentations and demonstrations and supported Product Advisory Boards.

* Project Management: Interfaced between product development, operations, training, and marketing teams with overall intent of creating commercially viable product.

* Product Implementation: Coordinated interest groups of vendor, Agentrics, and members to communicate product enhancements across groups. Provided support to development team to ensure Agentrics recommendations for product enhancement were incorporated into solutions.

ChamberBiz.com, Washington, DC

June 2000 – Oct 2000

Business Systems Analyst

* Collaboration: Interacted with Marketing, Product Development, and IT to write business requirements and functional specifications for such functionalities as integrated registration, stock portfolio tool, and customer service.

Airlines Reporting Corporation, Washington, DC

1998 – 2000

Business Analyst

* Project Management: Served as project coordinator for credit card project by tracking Project progress and acting as liaison for all internal departments involved.

* Analysis & Reporting: Conducted analysis to save the company $2.1MM in printing costs in 1999. Processed 10% sample of ticket sales file by creating a user-friendly database in MS Access with front-end interface. Ran ad hoc queries and weekly and monthly reports.

Andersen Consulting, Chicago, IL

1996 – 1998

Technical Analyst

* Analysis: Created proposal as part of team for demand planning project for large railway company; interviewed clients to identify key business process issues in marketing/forecasting; conducted analysis of current marketing decision support systems. Participated in writing whitepaper on gaps in SAP software by interviewing industry and software experts to gather, refine, and define functional requirements.

* Research: Conducted research and data analysis for Supply Chain Planning in electronics/high-tech industry. Built data utilities to convert client data during prototyping.

Education

1992-1996: B.S. Information & Decision Systems, Business Administration Carnegie Mellon University, Pittsburgh, PA

2000:Interactive Web Site Design Certification

George Washington University, Washington, D.C.

Applicable Tools

Microsoft suite, Google Adwords, MSN Ad Center, Google Analytics, Google Ad Planner, Doubleclick, Pointroll, Neilsen, Photoshop, DreamWeaver, Flash, MS Publisher, MS Project, Visio, SQL, MS Access, Intelligent Miner (IBM), Mineset (SGI)

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