Shane Lynch

*** ******** ****.

Ottawa, Ontario, K4A 4J2

Cell phone: 613-***-****

qkot7c@r.postjobfree.com

Education

LSAT Preparation Course Sept – Oct 2010

Oxford Seminars – Dalhousie University (DAL), Halifax, NS

Bachelor of Public Relations 2005 – 2009

Co-operative Education

Mount Saint Vincent University (MSVU), Halifax, NS

Marketing Certificate 2005 – 2009

Mount Saint Vincent University (MSVU), Halifax, NS

Work Experience

Membership Consultant Aug 2011 – Mar 2012

GoodLife Fitness

• Created tactics to introduce community members into GoodLife Fitness facilities

• Scheduled appointments and presented fitness plan options with prospective members

• Established relationships with local businesses in the community to promote health and fitness to their employees

• Managed and provided continued service to potential and current members

• Built relationships, determined client goals and provide successful fitness solutions

• Utilized sales tactics to generate leads on a daily basis to create new clientele and built ongoing relationships with all potential leads

• Participated in monthly sales meetings

Communications Assistant Sept – Dec 2008

Conserve Nova Scotia

• Identified need to create an industrial information tool kit and developed a communications/marketing package outlining all available programs for this sector

• Prepared speeches for the Minister of the Department of Energy and other government officials

• Prepared media kits, coordinating releases to media and responding to media inquiries for energy conferences and other announcements

• Assisted with planning and coordinating an information booth during the Home Show

Public Relations Assistant Jan – May 2008

Halifax – Dartmouth Bridge Commission, Dartmouth, NS

• Developed 2007 Annual report in co-operation with the Public Relations Manager

• Conducted interviews to gather information to assist in the design and development of the internal newsletter

• Composed media releases, media advisories, backgrounders and facts sheets for the elimination of tokens and cross harbour needs assessment technical briefing

• Created informative letters addressed to current and new MACPASS users

• Produced MACPASS user and educational guides

Shane Lynch qkot7c@r.postjobfree.com

• Liaised with partners such as M5, MT&L Public Relations and Trivium Design on a number of projects

• Planned a press conference on the elimination of tokens and cross harbor capacity needs assessment and the annual stakeholder meeting

• Organized floral beds and banner program which is a promotional tool provided by the Bridge Commission to not for profit organizations in Halifax

• Began preliminary planning of the MACPASS bridge walk and bridge mile athletic events

Marketing Assistant May – Aug 2007

Newfoundland and Labrador Tourism, Culture and Recreation, St. John’s , NL

• Developed tailored press trip itineraries for tourism and travel media, trade print and electronic media

• Coordinated public and private sector operators for press/familiarization tours

• Worked with marketing specialist in preparing for sales and marketing missions and assisted with follow-up requirements from shows and missions

• Complied statistical reports on media activity by liaising with media monitory agency, local industry and tour operators, to provide comparative results of the past year’s activity

• Researched and fulfilled media requests for information

• Liaised with the Marketing Specialists and worked with members of the Advertising and Communications team

• Composed correspondence and edited media releases on behalf of the Minister

• Participated in weekly sales and marketing meetings

• Developed itineraries which would prompt media to develop positive editorial, photography and film/video stories encouraging people to visit the province

• Facilitated a special presentation by Canada AM in Newfoundland and Labrador

Leadership Experience

Big Brother Apr 2008 – Present

Big Brothers Big Sisters, Halifax, NS

• Mentor to a 14 year old boy

• Demonstrate effective interpersonal and communication skills

Taekwon – Do Assistant Instructor Jul 2003 – Present

Hiltz Taekwon – Do, Halifax, NS

Achievements

• One of top three Membership Consultants in Atlantic Canada after August 2011 and part of the top 100 Membership Consultants in Canada

• Selected for the Canadian National Taekwon – Do Team to represent Canada in the International Taekwon – Do Federation World Championships 2009 in Argentina and 2011 in New Zealand

• Assisted in planning the first Canada AM shoot in Newfoundland 2007

• Competed in the CCAA National Soccer Championships 2006

• Achieved third degree black belt, and National level competitor 2005

• Received MSVU entrance scholarship 2005

References Available Upon Request

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