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CARLOS A. SUAREZ

CITIZENSHIP: United States

**** ****** ***. **** *****, FL. 33434 – Ph: 954-***-**** - *******@*****.***

SUMMARY OF QUALIFICATIONS:

A highly versatile bilingual professional with sales and marketing background and with strong experience in domestic and international business development, marketing and consulting activities can be translated into meaningful business impact. Strong background in market creation, demand analysis, forecasts and market structure. Solid experience developing and implementing business development plans with innovative ideas to solve customer issues and reach goals. Skilled to conduct research activities to understand the market, the competition, and the issues affecting customers’ business. Sound pricing and financial knowledge to evaluate price strategies and the financial impact on profits. Experienced in turning customer needs into profitable market plans utilizing sound business judgment and innovative thinking.

PROFESSIONAL EXPERIENCE AND SELECTED ACCOMPLISHMENTS:

INDEPENDENT BUSINESS DEVELOPMENT CONSULTANT Boca Raton, FL

2008 to date

• Support the development of growth initiatives for clients within the region, including assessing the current portfolio for expansion into new markets and new product offerings.

• Assess the design and implementation of special projects related to growth initiatives, business/corporate development, marketing/product plans, and other opportunities.

• Prepare market and competitive analysis for selected clients in the US/Latin America. Develop and propose pricing and promotion strategies/tactics for especial lines of products in the region.

• Research, analyze and report business and market data in support of marketing/sales proposals. Analyze and summarize market trends and opportunities, and present those to the executive team.

• Prepare competitive pricing analysis and managing the relationship with information providers. Develop regional pricing/promo strategy across markets and products based on competitive information and internal business goals.

ATENTO COLOMBIA Bogotá, Colombia

Regional Account Manager - Microsoft 2007 to 2008

 Conduct the business development and sales process of the contact center services (outbound /inbound, outsourcing, research, and others) to provide clients with an efficiently and cost reducing alternative. Identify new clients in the marketplace and team up with finance, and operations to develop personalized pricing and sales proposals.

 Build relationships with current clients to maximize revenue opportunities and grow additional business.

 Conduct marketing and sales activities including sales planning, goal setting and monitoring, sales presentations, RFP preparation and presentation, and SOW revision. Develop marketing initiatives to generate leads including sponsorship of workshops, seminars and other events.

 Understand client needs and design a custom solution. Prepare sales proposals. Take part in the LATAM business development relationship with Microsoft and other clients. Review SOW agreements.

 Use cost/sales data to evaluate pricing strategies and profitability response by product line. Identify the right prices for campaigns based on market conditions and proposed goals. profitability analysis.

 Responsible for the P&L control of the Microsoft regional account. Budget (US$ 10 millions). Prepare sales and customer service reports and analysis to identify risks and opportunities. Prepare financial and sales planning and forecasting process.

 Increased EBIT in more than 20 percentage points. Lead and coordinate the negotiation of the contract to review pricing & financial terms to eliminate exchange rate risk.

D.O. MARKETING & RESEARCH ADVISOR Bogotá, Colombia

Independent Marketing & Financial Advisor Associated to DO Marketing 2004 to 2007

• Conduct the sales process and identify new clients in the marketplace. Team up with the other areas to develop personalized sales proposals. Team up with the editorial and conference teams to develop personalized sales proposals.

• Build relationships with clients to maximize revenue opportunities and grow future business. Work across functional teams, including, marketing, sales and other areas on pricing and proposals.

• Understand client needs and propose design and implement quantitative and qualitative market research studies and advanced marketing analyses, including measurement systems and tools to obtain in-depth understanding of customers and consumers. Applied econometric and demand models.

• Use marketing research to diagnose market situation and identify market niches and groups. Identify hypothesis about consumer`s buying behavior and design strategies to drive market growth.

• Develop analyzes of market information to implement marketing activities and to suggest other advanced market research to build a marketing information system.

KPMG Auditors and Tax Advisors Bogotá, Colombia

Pricing Manager 2004 to 2004

• Define sales goals and identify target market objectives. Conduct marketing and sales activities. Implement strategic alliances and developed market segmentation strategies.

• Build and develop relationships with clients. Participate in all aspects of client's work from the selling to the execution and final report. Define sales and marketing goals and coordinate all management tasks.

• Teach the basics of transfer pricing theory and practice to clients with little or no transfer pricing knowledge. Implement strategic alliances and developed market segmentation strategies.

AMERICAN EXPRESS Cards Latin America & Caribbean, Miami, FL,

Project Manager 2000 to 2001

 Take part in the coordination and implementation of market surveys to identify opportunities in the small and medium business segment and with card members. Develop implementation plans.

 Analyze, review and propose solutions to improve the remittance system in Latin America. Take part in the preparation and distribution of updated marketing material. Oversee activities and budget.

 Identify, negotiate, close and implement new partnerships and remittance opportunities with selected banks in Latin America. Partner with Finance, Marketing, Legal, Risk Management and other areas to maximize results, gain necessary approvals, ensure contractual protections and marketing efforts.

PRICE WATERHOUSE, Auditors and Management Consultants Bogotá, Colombia

Marketing Director 1996 to 2000

 Prepare and execute the Marketing Plan. Coordinate and supervise the implementation of the proposed marketing activities. Control marketing budget including advertising, market research and sponsorships. Adapt, and implement policies and procedures for the advertising function.

 Conduct market research to understand positioning and formulate a marketing plan to enunciate a new brand positioning strategy. Develop and execute advertising plans to support branding and sales goals.

 Develop media plans to include print, broadcast and others. Coordinate the negotiations of media agreements and contract the monitoring of advertising placements to ensure contractual obligations are met and Bank’s advertising opportunities are maximized.

PHILIP CROSBY ASSOCIATES, Management Consultants Winter Park, FL

Business Unit Manager in Latin America & Management Consultant 1990 to 1996

• Coordinate and manage Northern Latin America office operations, including planning, budget, execution and control. Oversee marketing and sales activities and service quality. Supervise the implementation of competitive improvement programs that increase productivity.

• Organize, lead and conduct seminars and workshops applied to improve competitiveness such as Total Quality Management, Cost of Quality, Statistical Process Control, Problem Solving and others.

A.C. NIELSEN COMPANY, Marketing Information Services Bogotá, Colombia

Account Executive – Account Director

 Prepare marketing and economic analyses on industries, markets and brands. Market trend and structure analysis. Discover key variables influencing market share and sales. Evaluate effectiveness of marketing decisions and strategies.

EDUCATION:

• Master of Arts in Economics, Florida International University, Miami, FL. 2003.

• Magister in Economics (Candidate) Javeriana University, Bogotá, Colombia 2002.

• B.A. in Economics, Javeriana University, Bogotá, Colombia.

ESPECIALIZATIONS AND OTHER SEMINARS

• Quality Management Consultant, Philip Crosby Associates, Winter Park, FL.

• Marketing Strategies and Direction, Javeriana University, Bogotá, Colombia

• Principle Leadership Centered. Center for Creative Leadership San Antonio, TX

• Karras Effective Negotiation, Minneapolis MN and Customer Service Management, Atlanta GA

LANGUAGES AND OTHER SKILLS:

• Experience in both Business-to-Business and Consumer marketing research. Understanding of economic and business practices in several countries of Latin America.

• Bilingual: English – Spanish, with intermediate Portuguese and French. Microsoft Office, Project Management, Lotus Notes, SPSS, E-views, SAS.

• Good teamwork and communication skills. Leadership and negotiation skills. Strong consulting experience and skills to turn client problems into creative solutions.

Contact this candidate