Cheryl Foreman

***A Portsmouth Dr., Lakewood, NJ 08701

qdtpra@r.postjobfree.com

510-***-****

http://www.linkedin.com/in/cherylforeman

Work Experience

LUMIGROW, INC., SAN FRANCISCO, CA JUL 2008-APRIL 2011

LumiGrow is a technology company innovating and manufacturing LED, low-energy, horticultural lighting.

Operations Manager

Managed the office, bookkeeping, AR/AP, fulfillment, inventory, trade show preparation, horticultural testing and general operations. Put into place all the operations systems and negotiated rates with our shipping carrier.

Supported the sales representatives and oversaw commissions payments,

Assisted the CEO with market research, HR, business development, trade negotiations, and marketing collateral.

Created projection reports for manufacturing with an eye to demand, stock and scheduling.

LEFT COAST LIBATIONS, INC., OAKLAND, CA FEB 2010-FEB 2011

Left Coast Libations is a start-up publisher of artisanal culinary/lifestyle books with a focus on cocktail culture.

Business Development Consultant

Negotiated and secured distributor, publicist, and insurance contracts.

Created sales and marketing strategy, with ongoing support to achieve sales objectives. As of the end of 2010, the distributor and publisher had sold half of the original print run received in September.

Assisted the publisher in creating P&L projections and budgets.

FISH RANCH GARDENS, BERKELEY, CA NOV 2008- JUN 2009

Fish Ranch Gardens / Eco Fence is an East Bay Landscape Architecture company that had been in operation for 12 years.

Contract Bookkeeper/ Personal Assistant

Kept accounting, labor, and project databases in FileMaker.

Assisted the owner in preparing for upcoming projects and proposals as well as personal errands.

TEN SPEED PRESS, BERKELEY, CA MAY 1999- NOV 2007

Ten Speed Press was an independent publishing house that published books and posters. Ten Speed grossed over $26 million in 2006 during my tenure as the sole Trade Sales staff member. Ten Speed Press was acquired by Random House in March of 2009.

Senior Sales & Marketing Associate JUL 2006-NOV 2007

Managed all aspects of the independent bookstore market including sales reporting, statistical analysis and oversight of 20 field representatives.

Provided training, sales reporting, and informational support for the internal sales, marketing and publicity directors and their staff. Created sell sheets and comparative research for all new titles for the sales staff.

Sales and Marketing Associate MAY 1999-JUL 2006

Primary contact for domestic trade sales representatives; providing product information, sales kits, sales collateral, and in-house follow-up to drive and support their sales efforts.

Project-managed the bi-annual sales representatives conference for our 20 field reps and Canadian distributor, booked venues, hotels and travel, designed marketing materials for national and regional trade shows, managed the catalog inventory and national catalog mailings, as well as advertising/promotional efforts in the book trade, targeted markets, and direct-to-consumer campaigns.

Delivered new/updated product information and content to major trade databases, retailers, wholesalers, and online retailers in the form of excel spreadsheets and formatted electronic images.

Served as a liaison between the editorial, production, accounting, operations, and fulfillment departments to streamline requirements for varied markets.

Created and analyzed sales reporting for in-house staff, sales representatives and distribution clients in order to track more accurately actual sales to original projections.

Monitored budgetary expenditures of sales materials and catalog mailings.

Acted as the administrative and marketing principle for the company’s second generation website, HYPERLINK "http://www.tenspeed.com/"www.tenspeed.com from 4/05-6/06. Made decisions about the promotional content on the site and update relevant pages as well as participating in the look, feel and functionality of the site with Ten Speed’s designers, as well as the outside web developers and reported problems in functionality back to the developers after the site went live.

Researched digital sales markets for the company’s principles; getting the company implemented into Amazon’s Search Inside, Google Library and Google Adwords and developing interest in Amazon’s e-book program.

CITY BOX OFFICE, SAN FRANCISCO, CA AUG 1996- MAY 1999

City Box Office is an independent ticketing agency that services hundreds of venues, theater, music, sports, cultural and event promotion companies within the greater San Francisco Bay Area.

Customer Service Agent/Box Office Manager AUG 1996- MAY 1999

Provided sales, customer service and administration for advanced ticket sales for 100’s of producers all over the Bay Area.

Provided on-site box office management and sales for events.

Volunteer Experience:

Board of Directors, The Rhythm Society, San Francisco, CA Dec 2006-Dec 2009

Incorporation Team Lead, The Rhythm Society, Oakland, CA Oct 2003- July 2004

Lead a team of eight whose mission was to incorporate the organization as 501(c) 3 organization.

Facilitated drafting the organization’s corporate bylaws and the effort to ratify the bylaws among the Rhythm Society’s 300+ existing members.

Visiting Teacher Coordinator, Shambhala Int’l, Berkeley, CA event by event basis from 2003-2008 Organized logistics and supervised staff for evening events and weekend-long meditation retreats with prominent visiting Buddhist scholars.

Project Manager, Smartsoul Path to Sustainability, Oakland, CA Jan 2004-Aug 2006

Project managed the beta development of an 8-week personal, environmental sustainability education program. Composed website and marketing content to enroll participants as well as generate publicity, activist and industry support for the program. The beta of the program enrolled 16 people. Another version of the program was offered to the attendees of the Sustainable World Coalition Festival 2006.

Work-exchange crew, Bioneers Conference, San Rafael, CA 1997- 2010

Education

Drew University, Madison, NJ, B.A. Double Major in English and Theatre

Tibetan Language and Root Text Study Program, 2008, Rigpe Dorje Institute, Pullahari Monastery, Kathmandu,

Nepal

Computer Skills

Familiar with both Macintosh and PC platforms

Microsoft Office Suite: Excel, Word, Outlook and Powerpoint.

Knowledge of Photoshop, Filemaker, Quickbooks, and Salesforce.

Agile at learning new programs.

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