Product Marketing Manager
Resume:
JOEL W. STEVENS
Charlotte, NC 28277
qd6eel@r.postjobfree.com
An astute strategist in product marketing with profitable channel development, brand enhancement and market penetration with new products. Assertive leader with comprehensive expertise in global marketing communication, sales training and dealer support.
CAREER HIGHLIGHTS
Atlas Copco Group- Stockholm, Sweden
06/04 – 10/11
Product Marketing Manager – Atlas Copco Compressors – Rock Hill, SC
07/07 – 10/11
* Develop and implement all marketing collateral and communications for $25M division encompassing 4 brands and 17 product lines
* Manage external agencies to create dynamic marketing campaigns, promotions, sales incentive programs and unique trade show presence
* Lead product development and new product launches for 140 distributors and 330+ dealers, assisting in 20+% growth per year for the past 5 years
* Create pricing strategy, online presence, and interactive sales tools to ensure product preference in a channel to market which offered competing brands
* Supported and developed distributors in 11 states as Regional Sales Manager from 2009-2010, growing the region 232% ($350K-$812K) and increasing profitability by 7% (11%-18%)
Product Manager – Quincy Compressor – Bay Minette, AL
06/04 – 07/07
* Created sales tools and training programs for international distribution channel
* Restructured product information to the sales channels, increasing sales 15% year over year while new products grew 20+% per year at a 6% margin higher than legacy products
* Championed new product development initiatives, decreasing time to market from 36 months to 18 months and achieving cost reductions with R&D of 3% per year
* Translated VOC data into master specifications for product development and redesigns
* Secured $1.2 million order through customer consultation and product customization
* Created strategic business plans and acquisition recommendations for the president
Ingersoll-Rand Corp- Davidson, NC
10/01 – 10/03
International Marketing Specialist / Project Manager
* Analyzed international markets to realize sales goals, identify new product opportunities and recommend sales channels for product growth/expansion
* Conduct market research and generate aggregate forecasts based on leading economic indicators
* Developed online distributor quotation program with $500K budget. The program was released to over 40 countries
Square D Company/Schneider Electric- Monroe, NC
06/00 – 08/01
Product Specialist/ Project Manager
* Handled all quotes and pricing for custom products. Increased sales 25% to $3 million in Canada and Mexico
* Led cost reduction projects of $1.2 million, a 20% increase over the target
EDUCATION
Masters Degree in Business Administration (MBA)
June 2004
University of North Carolina at Charlotte
Major in Marketing
B.S. International Business
June 2000
University of North Carolina at Charlotte
Minor in Spanish
PROFESSIONAL ACHIEVEMENTS
* Fluent in Spanish with over 15 years of translation experience
* Certified Project Manager through Square D’s Product Development Program
* WTF and USTF black belt certified; Former assistant instructor in Tae Kwon Do
* Honorably discharged from the US Air Force in August 1997
* Valedictorian junior year high school
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