virginia m. shuler
Resume:
Virginia “Jenny” M. Shuler
Little Mountain, SC 29075
qa40a8@r.postjobfree.com
Professional Experience
February 2012-Present Lowes Newberry, SC
Customer Service Representative.
May 2005-Feb 2010 Southern Environmental Services of SC, LLC Columbia, SC
Sales and Marketing Director - South Carolina
• Designed and Merchandised Trade Show booths for local, state, and southeastern promotional events
• Cold called and canvassed healthcare professionals to distribute environmental brochures in order to educate physicians and patients ultimately building strong relationships resulting in sales
• Oversaw clinical studies and research while ensuring the chain of command for lab analysis was adhered to
• Developed and implemented the Sales/Marketing plan for Asbestos Abatement and Mold Remediation across the State of South Carolina
• Practiced “Concept Selling” Techniques to convert naysayers into clients
• Increased sales from $250,000 in 2005 to $1,800,000 in 2008, by conducting training for the Real Estate market with respect to home inspections and mold as well as a very aggressive bidding process to secure long term projects
• Tracked and analyzed market trends and competition
• Initiated Sales Goals to existing accounts for referrals as well as consistently exceeding sales goals established to increase market share
Jan 1997-Apr 2003 Superior Services HVAC Columbia, SC
Co-owner
• Successfully promoted Superior Services products/services in a professional manner at Trade Shows, Seminars, and Conventions
• Created Marketing collaterals and conducted ongoing training for the builder community
• Managed $2 million in receivables per year
• Stayed abreast of market trends and competition’s share so as to adjust business plan accordingly
• Developed Sales and Marketing strategies geared towards the residential, commercial and industrial markets.
Mar 1996-Jan 1997 Woodcreek Farms, Inc. Columbia, SC
Sales and Marketing Consultant (Short-term Contract)
• Formulated Sales and Marketing Strategy for upscale golf community by targeting a specific demographic group
• Lead creative team in the design layout of all amenities based on focus groups, market analysis and demand
• Orchestrated a full scale Advertising campaign both locally and regionally while incorporating all types of mediums
• Secured and synergized a team of reputable custom builders to provide the quality product, price points, and established demographic that would ensure sales goals met/exceeded
Virginia M. Shuler
Sep 1994-Oct 1995 Shumaker Homes Columbia, SC
Marketing Consultant
• Interpreted housing market based on sales trends both geographically and within price points as it relates to land acquisitions
• Created a team of experts, engineers ,architects, builders, and realtors to design the perfect product mix with respect to market demand and analysis
• Trained all professionals involved to achieve optimum sales growth
• Designed all advertising materials to maintain continuity throughout the promotional campaign
May 1987-Mar 1994 The Mungo Company Columbia, SC
Executive Marketing Director
• Established company’s first Marketing Department to manage and oversee 20 + Communities
• Developed, sold and executed the 1st CO-OP advertising campaign for the homes division and their suppliers which ultimately increased sales directly and indirectly(suppliers) because of brand awareness
• Grew company home sales from 200-350 annually within an 18 month period of time while the development division increased annual lot sales to 475 annually and positioned The Mungo Company as the largest , privately owned home builder in S.C. in 1989,1990,1991,1992,and 1993
• Through relationship building and a savvy public relations campaign as well as conducting seminars, focus groups, and trade shows, I increased external Realtor sales from 24% to 65% within 12 months
• Established the Sales and Marketing Council of Greater HBA
• 1990 Marketing Director of the Year -Regal Awards
• 1991 Chairwoman of the Sales and Marketing Council that two associates and I and established in 1989
• 1992 Chairwoman of the Tour of Homes-“Columbia’s Largest Open House”
Jun 1985-May 1987 GSX Services Columbia, SC
Accounts Receivable/Customer Service Manager
• Expanded accounts receivables while reducing the number of delinquent accounts through an
aggressive customer service campaign
• Oversaw Accounts Receivable and customer service employees throughout the Southeast, U.S.
• Held monthly training to ensure all employees were professional, adhered to current federal and state regulatory policies and maintained a positive/strong work ethic as a team
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BS- Business and Marketing, Minor Concentration in Psychology
Francis Marion University, Florence, SC – May 1982
Alpha Kappa Psi Business Fraternity Member – May 1980
Post Graduate Studies in Marketing
University of South Carolina- Columbia, SC-1990
SPORTS South Florence High School
Girls’ Tennis Team 1976-1978
Cheerleading Team 1975
COMMUNITY ACTIVITIES
1999-2008 Lake Murray Elementary School and Chapin Middle- Homeroom Mom
2002-2004 Lake Murray Elementary PTO Board
1996-2000 Lake Murray Presbyterian Church- Sunday school Teacher
2004-Present Volunteer for various charities within a 60 mile radius of Columbia, SC
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