YVONNE REEVES
** ***** **, ********, *** Jersey *7874 • 973-***-**** • e: ***********@*******.*** • www.blueydesign.net
EDUCATION
PRATT INSTITUTE, Brooklyn, New York; BFA in Communication Design, with honors
PARSONS / The New School, New York; Desktop Publishing, and non-credit continuing education
SUSSEX COUNTY VOCATIONAL SCHOOL; Aviation / Pilot’s Training
EXPERIENCE
Design Consultant, BLUEY DESIGN, Stanhope, New Jersey – 5/2001-Present Direct experience developing advertising, promotional, direct marketing programs and material as well as conference and trade show collateral on a contract or project basis. Partial list of clients... BASF, Merck & Co., Novartis Pharmaceuticals, Picatinny Arsenal/US Government, Educational Awareness Solutions, CME/Elsevier, CIS Info. Services.
Studio & Multimedia Manager, KNOLL PHARMACEUTICAL COMPANY, a BASF Co., Mount Olive, New Jersey – 1999/2001 Directed the Creative Studio for BASF’s internal pharmaceutical advertising agency. Specialized in corporate strategic branding for the healthcare industry. Managed the timely development and deployment of creative assets working with internal creative services team as well as outside agencies. Answerable for recruiting and identifying talent appropriate candidates for staff and freelance work.
Senior Designer, MURRAY MEDIA, Blairstown, New Jersey – 1994/1999
Effectively developed creative multi-media, packaging and print design solutions for Fortune 500 companies.
Art Director, CPR MARKETING & COMMUNICATIONS, Hackensack, New Jersey – 1993/1994
Successfully lead the advertising agency with day-to-day creative management and communication to ensure expectations of deliverables. Collaborated with CEO and sales leadership to cultivate initiatives and revise campaigns.
Design Director, INVESTMENT DEALER’S DIGEST, Inc., World Trade Center, New York, New York – 1990/1993
Successfully converted several financial publications from traditional to digital processes while adhering to styles and guidelines. Executed publications within timelines and budgets. Supervised the execution of photo shoots, contracted illustrations and stock photography accounts.
Art Director, FAIRCHILD PUBLICATIONS an ABC, Capital Cities Co., New York, New York – 1987/1990
Initiated new print production of financial publications.
. Reported directly to the Editor-in-chief on several financial publications
Feature Page Designer, The BERGEN EVENING RECORD, Hackensack, New Jersey – 1985/1987 Communicated the news and helpful information to northern New Jersey by producing related art such as charts, maps, graphics and photography. Worked in creative partnership to generate imaginative concepts/ideas for daily and weekly newsprint feature pages.
MANAGER SKILLS
Providing solid sense of direction while managing all creative studio projects from concept development to final product
Conveys by example, the mechanics and attributes of team strategy and accountability
Presenting materials and compelling oral presentations to both client and agency in an articulate and persuasive manner
Organizing and prioritize the creative process so the approval process is ensured
Supervises design team on projects, teach and encourage designers to improve their skill base
Organizing creative and production vendor management
Select freelance support and cultivate relationships with personnel
Accurately estimating all costs associated with individual projects to fall within budget as well as adhering to given budgets
Produce best creative solution within the estimated budget by having an awareness of end usage of that project
Anticipate and effectively manage allocated hours on projects
Supervise the selection and execution of photo shoots, illustrations, digital imaging and the research of stock photography.
Proven experience and a solid understanding of the print production processes
Recognize problems and provide solutions in day-to-day creative development
Oversee development of the mechanical, by working closely with the pre-press department
PERSONAL SKILLS
Collaborate with clients to build effective customer service and foster long-term relationships that ensure expectations
Translate marketing and communication needs into marketing materials/collateral.
Prioritize multiple projects and deadlines simultaneously and providing follow through
Conceptualize and convey design additions to existing client projects while maintaining the overall look and feel of original brand
Interact closely with the copy writer to generate original concepts that reflect product positioning
Creating partnerships to generate innovative visual solutions
Conceive advertising/promotional and direct marketing programs and materials
Strong verbal and written communication skills; ability to effectively interact with a diverse group of professionals
Capable of researching and interpreting trends in design
Ability to discuss and support concepts to the brand creative team
Versatile resource for the account team in solving creative problems
Work with designers to execute large tasks
Serve as a resource for the account team and the client in solving creative problems
Utilize the entire internal team to develop effective, impactful ideas
Participate in and contribute to new business pitches and proposals
Clear and Concise Interdepartmental Communications and External Correspondence
Attend and contribute to tactical planning / brainstorming meetings
Maintain graphic files including logos, photos, art, project libraries and archives
SOFTWARE
Proficient Apple User. Experience with most MAC based applications, including but not limited to... Photoshop, Illustrator, InDesign, QuarkXpress, Acrobat, Stuffit Deluxe and Toast. Familiarity with Font Fusion, iPhoto, iWeb, iWork, iTunes, Corel Painter, Dream Suite, Microsoft based programs, all browsers, and open to learning NEW programs as needed.