Eric Hilberg - Marketing Communication Specialist

Eric R. Hilberg

**** ******** **. ***. *** Jacksonville, FL 32246 904-***-**** ***********@*****.***

 

Profile             

Experienced Marketing Communication Specialist offering proven performance in marketing campaigns, project management and marketing collateral (I.E. direct mail, email campaigns, sales/product flyer's, press releases, publication inserts, print advertisements, website revisions and other advertising tools.) These campaigns have gained national and global publicity and increased product visibility. Extensive knowledge in promotional activities, branding reinforcement, market research, writing and proofing copy content, trade show coordination, B2B selling and prospecting new business opportunities. Managed multi-million dollar national and global marketing campaigns. Responsible for managing multiple projects under strict deadlines. Experience working in executive situations. This situations include obtaining various approvals throughout various levels in a corporate setting. Responsible for stakeholder, legal and upper management approvals.

       

Experience

EVERBANK, Jacksonville, FL

Marketing Specialist (Contractor), July 2008 to January 2009

Work closely with Channel (Direct Lending) Marketing Managers and Senior Marketing Specialists to implement integrated marketing programs that enhance EverBank Acquisition and Direct Lending products. Assist marketing team in the creative development and execution of marketing initiatives, including direct mail, email campaigns, sales/product flyers and inserts, print advertisements, website revisions, newsletters, and other advertising tools. Responsible for editing, proofing, and approving all collateral. Worked closely to build and maintain positive relationships, internally and externally. Managed approval process through various levels of the company. Successfully fulfilled all assigned projects from beginning to end.

KOHLER COMPANY, Kohler, WI

Communication Specialist, September 2006 to May 2008

Communication Specialist for Kohler Company.  Worked with clients to develop and implement company marketing and brand strategies.  Directly involved with retail packaging advertising, generating variety of marketing pieces (IE: New product brochures and catalogs, updating yearly List Price Books, Direct Mail, E-Blasts, webpage revisions and updating Retail and Wholesale trade ads).  Experienced in different strategies to increase visibility and improve product growth.  Project management and event coordination experience.  Conducted market research on product trends, competition, and strategies, to enhance the Kohler brand. Managed national and global marketing campaigns.

MIDWEST COMMUNICATIONS, Sheboygan, WI

Account Executive, February 2006 to September 2006

Account Executive for Midwest Communications.  Experiences include prospecting new clients, cold calling, and retention of clients.  Worked B2B developing marketing campaigns and various promotions to increase sales.  Responsible for managing various advertising budgets and timelines. Performed very efficiently in a fast-paced competitive market.

HUNTEL SYSTEMS, Blair, NE

Marketing Internship, May 2005 to August 2005

Marketing intern for one of the Midwest’s strongest communication companies.  Activities included publishing direct mail pieces, newspaper and radio ads, market research, competitor profiles, wrote informational articles and company newsletters for the consumer.  Contributed to the coordination of promotional campaigns and company events. 

 

Education

FINLANDIA UNIVERSITY, Hancock, MI             

Bachelors Degree in Business Administration – Concentration: Marketing

Projects - Completed business and marketing plan for a self-created business venture.  Developed an extensive plan including mission, SWOT analysis, advertising budgets, advertising campaigns, and complete competitor profiles.

 

Computer Skills

All Microsoft Programs

Microsoft Outlook Suite                    

Microsoft Excel

Microsoft Power Point                    

Microsoft Word                                   

Photoshop

Adobe/Acrobat

RohoHead (Project management software)

SalesForce

 

Activities & Community Involvement             

Team Leader - A member of Finlandia University men’s varsity basketball team

Volunteer - Basketball mentor and coach for Delta County youths.

Participant - Participant at the Nebraska Telecommunications Association Marketing

Roundtable. Participant at Wisconsin Broadcasters Association Conference.

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