Marketing Project Manager

Rosalie Herdon Jooma

*** ******* **** • Barrington, IL 60010 • 847-***-**** Home • 330-***-**** Mobile • ********@*****.***

SUMMARY OF QUALIFICATIONS

Strategic marketing professional with proven track record in marketing, advertising, direct mail, merchandising, and creative production for top corporations.

• Develops, communicates and oversees execution of annual strategic marketing plans for mortgage production channels, marketing segments and product groups.

• Excels at developing and executing innovative marketing programs as demonstrated by creation of impulse buying program that generated $8 million annually for OfficeMax Corporate Headquarters.

• Exhibits ability to design and implement programs that produce results in domestic and international markets, including e-marketing system adopted in eight countries.

• Proficient in use of Aprimo, MS Word, PowerPoint, Publisher, Illustrator, Excel, Adobe PageMaker, and Acrobat

PROFESSIONAL EXPERIENCE

Harris Bank, Chicago, IL 2007-2010

Assistant Vice President, Marketing and Consumer Strategies

Directed full range of marketing activities including product merchandising, collateral, and vendor relations for Harris Community Banks

• Managed projects across functional areas within corporate marketing, Internet, brand management/creative services and direct marketing.

• Responsible for managing internal and external resources to ensure all marketing projects are delivered on time, are brand compliant and under budget. Implemented new cost reduction strategies that saved the division over 5 percent in annual cost.

• Spearheaded a”Skip-a-Pay” direct mail program that received an 8.5% response rate and generated over $300,000 in fee income.

SunTrust Banks Inc., Richmond, Virginia 2004-2007

Vice President, Marketing Communications Manager - Mortgage

Responsible for developing customer acquisition marketing strategies, prospecting tools and advertising collateral for the Mortgage division, of a Fortune 500 company. Managed brand launch and strategic projects across multiple functional areas.

• Conceived and implemented marketing strategies that led to an overall growth of mortgage referrals by 30% in a declining market.

• Managed the launch of new branding campaign for all mortgage collaterals consisting of more than 115 unique pieces.

• Served as a liaison between mortgage field advertising and Corporate Marketing Services. Developed new ad concepts and managed over 200 print ads per month that enabled mortgage field loan officers to prospect new customers.

• Designed and launched a collateral tracking system to ensure brand, legal and compliance requirements.

• Managed internal resources (20 associates) and external agencies to oversee the statement insert programs with annual circulation of 96 million.

• Responsible for overseeing the concept and creation of the mortgage booth at the SunTrust Sales Leadership Trade Show. Booth received “Best Booth of the Show” award three years in a row.

• Managed projects across functional areas within corporate marketing, Internet, brand management/creative services and direct marketing.

• Responsible for managing internal and external resources to ensure all marketing projects are delivered on time, are brand compliant and under budget. Implemented new cost reduction strategies that saved the division over 5 percent in annual cost.

Rosalie Herdon Jooma Page 2

Struers and Logitech Inc., Cleveland, Ohio 2002-2004

Marketing Communications Specialist (reporting directly to company president)

Oversaw all direct marketing programs, events, print and online marketing for manufacturer and distributor of industrial metalographic equipment and consumables. Managed team to ensure projects were developed and launched on time and under budget.

• Supervised production and circulation of eight full-line product catalogs, each generating average sales increases of 15%.

• Launched 25 direct-mail campaigns that generated more than $1.5 million annually, consistently attaining response rate of 25% compared to industry average of 2% to 5%.

• Created and implemented e-marketing system adopted by parent company, for use within eight countries based on success domestically.

• Served as project manager for government contracts, including GSA contract that produced $2 million in incremental revenue during first year.

• Experienced in managing creative services in the development of marketing materials; expertise with bidding, printing and media planning and buying

• Developed advertisement for national trade magazine that received highest readership award from magazine based on ad Q study.

• Oversaw content, creative and product information for U.S. portion of company’s intranet site.

EmployOn, Inc., Cleveland, Ohio 2000-2002

Marketing Communications Manager

Managed development and implementation of all marketing programs, including online and offline programs, promotions, new product launches, and event marketing for technology firm specializing in Internet-based applications and services for job search and recruiting companies.

• Directed public relations, corporate communications, and branding for EmployOn.com and GrassIsGreener.com.

• Developed lead-generation program through direct mail that resulted in 25% increase in new clients.

• Planned and executed more than 50 national trade shows, sponsorship event programs, and “webinars,” including one which generated 15% increase in new customers in one day.

• Managed outside relationships with design firms, publications, enterprise sales, and corporate partners, effectively communicating with professionals at all levels.

• Initiated development of new company logo and branding for all marketing collateral.

OfficeMax (Corporate Headquarters), Shaker Heights, Ohio 1998-2000

Marketing Communications Manager, OfficeMax.com

Developed new strategies and executed office supply retailer marketing programs for call centers, with more than $5 billion in annual sales. Coordinated all advertising, promotional, and public relations activities.

• Identified target markets and customer base to establish product direction and positioning. Managed vendor relationships and negotiated funds with Fortune 500 clients, including HP and Xerox, to support margin, incentive, and administrative costs.

• Developed and implemented several call center promotions, including impulse buying program targeting small business owners that increased revenue by $8 million annually.

• Negotiated with vendors for merchandise cost and marketing development funds, resulting in additional $1.5 million to bottom line.

• Coordinated more than 36 vendor and trade events to increase product knowledge of 800 call center representatives and 350 outside sales representatives.

EDUCATION

B.B.A., Marketing, Kent State University, Kent, Ohio 1997

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