ARUN MISHRA

Male, **

EDUCATION

Year Degree/Class Institute/School Percentage

**** – 12 MBA (MARKETING & HR- 4th Sem.) (Guru Gobind Singh Indraprastha University, Delhi) Army Institute of Management and Technology, Gr. Noida 60% (Till 3rd Semester)

2006 – 08

BA(SOCIOLOGY,EDUCATION) Kanpur University 55%

2003 12th (CBSE) K.V. NO – 1 A.M.C.,Lucknow cantt 69%

PROFESSIONAL EXPERIENCE

EUREKA FORBES LTD, Lucknow Sales Executive Jan’07 – Mar’10

Responsibilities and Achievements Worked under Eurovigil security division in which sales of Wireless intrusion alarm system, video door phone and CCTV camera was done.

Direct selling was happen it was basically for owners of apartments, bungalows, Hotels, Hospital, Jewelers shops etc.

Winning best performer award for highest sales and qualify for trip to Haridwar.

INTERNSHIPS

Eureka Forbes Ltd., Lucknow Intern Jun’11– Jul‘11

Responsibilities and Achievements Conducted a Marketing research study-“Customer satisfaction of water purifier system and Home security Solutions” to determine the position of various Health Care and security products in the view of the customer.

Analyzed the customer perception towards the product portfolio viz-a-viz competition

Surveyed 100 existing consumers (Judgmental sampling) using a descriptive research pattern.

Concluded the company’s stand on after sales services in mind of existing customers.

Recommended that written protocol should be taken against Franchise which do not perform after sales services well, to boost sales company should focus on critical factors for building good relationship between customer and the company .

PROJECTS UNDERTAKEN

CONSUMER BEHAVIOR/

ADVERTISING Performed an individual marketing research on the “Impact of celebrity endorsements on consumer brand preferences” as core project (Semester 4: Jan-Apr 2012)

Surveyed 100 respondents in Delhi/NCR (random sampling) as part of the study and conducted descriptive research to validate the study

Recommended that if the right match is found b/w the brand & the celebrity, the popularity of the campaign could be optimized & the image given by a celebrity to a brand should be sustained with appropriate appeals over a period of time

Concluded that the marketing manager should develop & implement an integrated marketing communication (IMC) plan to realize the true value of the celebrity endorsements & to align the celebrity attributes with the overall brand/company

INTERNATIONAL MARKETING Undertook the project “Green marketing of Indian organic tea globally ” as main project of the International marketing curriculum, being the Group Leader of 10 members, targeting 5 European countries (Semester 3: Aug-Dec 2010)

Conducted PESTEL analysis, market attractiveness, competitive strength analysis and customer segmentation for each country

Recommended the most feasible country along with relevant distribution & entry strategy & modes

BUSINESS RESEARCH Carried out the project on “Corporate Environmental Responsibility (CER) among SME’s of Delhi/NCR” (Semester 2: Jan-Apr 2010), being the Group leader of 10 members, targeting 4 SMEs of Delhi/NCR (convenience & snowball sampling technique used)

Developed a Questionnaire based on 3 important parameters (Compliance, Beyond Compliance & Consistency) to categorize the SMEs as RED, YELLOW or GREEN company

Research concluded that most of the SMEs in Delhi/NCR are Red companies

MARKETING MANAGEMENT Undertook project on “Market analysis of Parle-G” (Semester 2: Jan-Apr 2010), as Group Leader of 10 members

Performed SWOT analysis, comparative analysis with Britannia, analyzed the 4Ps of marketing for Parle-G

HUMAN RESOURCE MANAGEMENT Undertook an individual project on “Employee Engagement strategies in the Hospitality Sector” as main project of HRM (Semester 2: Jan-Apr 2010)

Concluded that employee recognition should be emphasized more and addressing the issue of disengagement should be the top priority during performance appraisal

POSITIONS OF RESPONSIBILITY

Head Boy, AIMT Greater NOIDA 2010-12

Responsible for the overall decorum and all student related activities/affairs

In-charge of the Boys Hostel (105 Boys)

Head, Purchase Committee at AIMT Greater NOIDA 2010

Part of the team responsible for spearheading the set up of the 1st College purchase committee

Reformulated the existing procedures to reduce pilferages, avoid cost overruns and to increase the standard of the goods/commodities being purchased earlier from vendors

Head, Mess Committee at AIMT Greater NOIDA 2010-12

Designed and implemented the Mess menu catering to ~250 boarders at both hostels

Streamlined mess activities, carried out regular quality checks and cut down upon thefts

EXTRA CURRICULAR ACTIVITIES

Represented K V No 1 AMC Lucknow in cricket as part of the inter-school sports meet (2003).

Enjoy cooking and outdoor adventure activities like biking, trekking.

Encompass event management crew – Mercedes –BMW(AVG) Training academy launch @ F 1 track – Buddha International circuit – Greater NOIDA ( Jan. 2012 )

PERSONAL DETAILS

FATHER’S NAME : P N Mishra

DATE OF BIRTH : 30th JULY 1986

LANGUAGES : English & Hindi

REFERENCES

Available on request

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