marketing Executive

Jacqueline Di Gregorio

*** **** ***, ******, ******** 80204 719-***-**** ********@*****.***

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MARKETING EXECUTIVE

An accomplished marketing professional with 15+ years experience. Ability to identify core business marketing needs for developing and implementing strategic plans that drive customer traffic and increase sales. An industry leader who is sales driven and results-oriented.

Areas of Expertise:

Creative Graphics Design Staff Development/Team Building

Directing Special Events Interactive/Broadcast Medias

Sales & Product Analysis Strategic Advertising Campaigns

Merchandising Strategies Development of Company Marketing Plan

PROFESSIONAL EXPERIENCE

AIRPORT CONCESSIONS, Inc Present

Executive Marketing Director, Contract, US

Managing all marketing of retail locations nationwide. I oversee the expansion and growth for the company via additional airport and street side locations.

Responsibilities:

• New Web Site/SEO/SEM/E-Commerce Site

• Franchise Marketing

• Quarterly store marketing plans/budgets/calendars

• Creation, design and writing of all Airport RFP's for submittal

• Development & implementation of company marketing goals and

objectives

• Coordination of company graphics, advertising and signage

• Oversee all outside contracted talent and agency's

• Implement store programs for generating additional revenues

through RDA and paid placement

• Board presentations with respect to company marketing plans

FBI & TSA Security Clearance

CHEFS CATALOG 2005-2008

Retail Marketing Consultant, Chicago, Colorado Springs

Manager of Retail Sales/Marketing

Responsible for operational strategies for multiple retail locations to include: annual marketing plans & budgets, customer database, creative designs, merchandising, POP displays, signage, print ads, broadcast & interactive medias. Developed necessary budgets, media relations and vendor contacts.

• Successfully grand-opened CHEFS new Colorado Springs store. Traffic generated exceeded store capacity. Sales were over and beyond company projections.

• Responsible for weekly product selection for advertising. Metrics: customer data, category analysis, seasonal/holiday, co-op dollars & vendor promotions. Achieved stores sales goals

• Negotiated with TV stations to incorporate a live Morning “Chefs Around Town”, cooking show filmed on site with local Chefs and news anchor morning team.

• Currently, repositioning CHEFS in Colorado Springs as a fresh, trendy, housewares outlet. Theme: “Chefs New Recipe”. Incorporating in all internal & external advertising for consistency.

• For the repositioning, new creative for print ads, circular, direct mail, broadcast and interactive medias are being developed. Creating a “Retail-Tainment” shopping experience with hands on demonstrations, in-house Chef cooking-recipes/product samplings & vendor mini-demos.

Awards

• “Best Kitchen Store” in Colorado Springs Award-2006, Gazette Telegraph

CRAFT RETAILERS, INC 1992-2004 Retail Owner, (Multi-unit stores) Colorado Springs/Breckenridge

Implemented a strategic marketing plan that successfully increased sales for stores up to 30% annually. This was achieved by staying abreast of industry trends, strategic marketing positioning, analyzing consumer buying patterns, special events, direct mailings & media sponsored promotions.

• Through strong media relations, acquired free media exposure including: news articles and live on-air TV coverage for store openings, community events and store promotions.

• Incorporated a store website for online purchases and promoting monthly store events. Created an opt-in list through online newsletter subscriptions and monthly event/sales calendar sign ups.

• Directed print ad placement, merchant co-op circulars, collaterals, media buying and production.

• Worked with store merchants with pricing strategies, displays, in-store demonstration benefits, store expansion possibilities, product mix and co-operative advertising opportunities.

RETAIL CONSULTANTS, INC. 1987-1992

Vice President of Marketing, Colorado Springs/Denver

Director of Marketing

Implemented marketing programs for regional malls, strip and outlet centers. This included: market and consumer research, market penetration planning, SWOT analysis, tactics, annual budget and competitive analysis. Creative included: print ads, direct mail, circulars, billboard, radio campaigns that resulted in broadening retailers customer base and increased sales.

• Directed creative efforts to develop an “Off Price” marketing strategy. Successfully positioned The Outlet Center in the market place as the best place to shop for the best deal. Theme: “Your Friends in the Business”. Turned around failing center. (Cooperative effort with leasing)

• Oversaw the marketing for Villa Italia Mall that included: event planning, community promotions, media buying, print ads, radio spots, tabloid inserts, circulars, TV and a mall gift card program. Increased sales by 10% through consistent and creative multi-channel advertising.

• Co-sponsored with KUSA, hosted “The John Elway Show” live at a Villa Italia Mall. The show attracted an overwhelming amount of traffic that resulted in record-breaking sales.

• Co-sponsored with Family Tree, Inc, presented special event, “Jingle Bell Junction” featuring Denver Bronco Kicker, Rich Karlis. Monies donated - $47,000. Free media coverage.

• Grand-opened a brand new shopping center, “Citadel Crossing”, with a marketing strategy to creatively position this new center in the marketplace. Negotiated with various Media & community groups for special event tie-ins. Implemented co-op circulars and print ads, radio and TV commercials for the grand opening. Event day was packed with excited shoppers.

Awards

• Received “Best Community Promotions” from the City of Lakewood

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EDUCATION & TRAINING

BS—Business, University of Colorado AA—Journalism, Pikes Peak College RE License Colorado

MBA Courses @ UCCS I.C.S.C. Marketing II Institute –University of San Diego

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COMPUTER SKILLS

Microsoft Office, Excel, Creative Suite 3, Print Shop, Outlook, Word, Publisher, POS Systems

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PROFESSIONAL AFFILIATIONS

International Council of Shopping Centers (I.C.S.C), Denver Merchandise Mart, ARN, EDC

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